Benchmade Knife Co., Inc engagement report
@BenchmadeKnives - 64K followers on X
Measured over 16 original posts from a 30-day window, last computed on September 24, 2026.
Engagement
A typical post picks up 90 interactions against 64K followers, an engagement rate of 0.141%. Measured over 16 original posts, its engagement rate beats 55% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.4K times each, and 3.79% of those impressions turn into an interaction. That is about 3.73% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video and 94% link out. The account's strongest tracked post pulled 193 interactions, about 2.1x its own typical post.
Measured over 16 original posts from a 30-day window, last computed on September 24, 2026.
Compared with accounts its own size
Benchmade Knife Co., Inc's engagement rate beats 55% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 78% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.141%, Benchmade Knife Co., Inc sits above the 25th percentile of the 205,475 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 94% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 94% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 470 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 11, 20262.1x their median
We will never forget. 9.11.01 https://t.co/LTXYfGxoLT
- Sep 6, 20262.1x their median
Built to be noticed. Proven where it matters. The marbled carbon fiber might catch your eye first, but don't mistake refinement for compromise. Retired Police Officer Jason Demo put the new Auto Adamas® to work: “This knife isn’t just a display piece, it’s a beast of knife that performs more like a fixed blade... It’s one of my favorite Benchmade knives that I own.” Premium materials. Hard-use DNA. The same uncompromising Adamas® at its core. Carry the standard. 📸 Jason Demo https://t.co/SWohV8o675
- Sep 1, 20262.0x their median
15 YEARS PROVEN. The standard just got higher. The Adamas® earned its reputation where it matters most. Carried by those who demand unwavering reliability. Now, a proven hard-use platform is refined without compromising what made it an icon. Marbled carbon fiber. MagnaCut® blade steel. FDE PVD-coated liners and matched hardware. Available in both Manual AXIS® Lock and AXIS® Auto. Built to be used. Built to be noticed. Carry the standard. Shop the Adamas®. https://t.co/xV6h5FgPCf
- Aug 16, 20261.8x their median
Not every knife earns permanent pocket status. The Mini Auto Adamas® does. Compact. Marbled carbon fiber. MagnaCut® stainless steel. Automatic deployment. Built for the people who carry every day, not just every now and then. https://t.co/pS98qaHCOm https://t.co/UmzYfQpoIN
- Aug 28, 20261.7x their median
The Modern Carry. Different finishes. Same obsession with the details. From the blacked-out 491BK-02 to the original Crater Blue and Phoenix Red configurations, every Lowden™ is engineered for smooth mechanics, premium materials, and everyday carry you'll want to keep in hand. Find your Lowden™. https://t.co/6a3wk5lyS3
- Sep 2, 20261.5x their median
The mission doesn't change. The standard does. The Adamas® earned its reputation long before this release. Fifteen years of hard use, daily carry, and unwavering reliability made it a trusted companion wherever the mission led. The latest evolution builds on that legacy with a refined full-size configuration. Designed to elevate the platform without compromising what made it trusted in the first place. Some tools evolve. Their purpose never does. Shop the Adamas®. https://t.co/Vmi6DZ1bxL
- Jul 12, 20261.5x their median
The 940 Osborne® has earned its place as a true Benchmade legend. How you make it yours is up to you. New anodized aluminum handle options bring even more ways to build a Custom 940 that's uniquely yours. Choose your blade steel, handle color, hardware, and finish, then we'll build it right here in Oregon. https://t.co/mFC3p6LwUs
- Sep 15, 2026
Big game doesn't wait. Neither should your gear. Introducing the all-new SlipRidge™ Collection. A purpose built harvest system engineered for today's hunter. From the dedicated fixed blade and field dressing folder to the integrated gut hook and modular handle options, every detail was designed to help you process game with greater precision, efficiency, and confidence. Because tradition isn't being replaced. It's being refined. Built for big game. Made to adapt. https://t.co/kA2ruGzmcU
- Aug 2, 2026
Meet the Bailout®️ in Taiga Green. Built from one of Benchmade’s most trusted platforms, now reimagined with Taiga Green aluminum, Burnt Copper details, and an FDE Battlewash finish. Featuring S90V stainless super steel and an ultralight design built to move fast without compromise. A proven tool, evolved for what’s next. Shop Bailout®️. https://t.co/BgobgBYET7
- Aug 27, 2026
Wild places have a way of reminding you what matters. For hunter and guide Caleb Stillians, an Alaska hunt means long days, unpredictable conditions, hard earned miles, and the responsibility of bringing clean, honest meat home to his family. After years in the field, he follows one simple rule: carry two knives. One handles the everyday work around camp. The other stays clean and sharp for when it matters most, taking care of the harvest. For this hunt, that knife was his Raghorn® in OD Green G10. Lightweight, purpose-built, and ready when the work began. Two knives. Two jobs. One simple piece of field wisdom. https://t.co/Nu1T5GP967
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 90 interactions against 64K followers, an engagement rate of 0.141%. Measured over 16 original posts, its engagement rate beats 55% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.4K times each, and 3.79% of those impressions turn into an interaction. That is about 3.73% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 16 posts sampled, 100% carry an image or video and 94% link out. The account's strongest tracked post pulled 193 interactions, about 2.1x its own typical post.
- What is Benchmade Knife Co., Inc's engagement rate on X?
- Benchmade Knife Co., Inc (@BenchmadeKnives) has an engagement rate of 0.141%, based on the median interactions across 16 original posts from the last 30 days against 64,160 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.141%, Benchmade Knife Co., Inc sits above the 25th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BenchmadeKnives have real engagement?
- Its engagement rate beats 55% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BenchmadeKnives post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.53 posts per day across the measured window.