Battlefield engagement report
@Battlefield - 1.6M followers on X
Measured over 33 original posts from a 30-day window, last computed on August 21, 2026.
Engagement
A typical post picks up 1.4K interactions against 1.6M followers, an engagement rate of 0.091%. Measured over 33 original posts, its engagement rate beats 76% of 1,003 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 130K times each, and 1.10% of those impressions turn into an interaction. That is about 8.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 33 posts sampled, 91% carry an image or video and 33% link out. The account's strongest tracked post pulled 8.3K interactions, about 5.9x its own typical post. Recurring topics include #battlefield6, #redsec, #ad.
Measured over 33 original posts from a 30-day window, last computed on August 21, 2026. Recurring tags: #battlefield6, #redsec, #ad.
Compared with accounts its own size
Battlefield's engagement rate beats 76% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 54% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.091%, Battlefield sits above the 50th percentile of the 10,326 accounts in this comparison. That places it in the above the median band, which runs 0.048% to 0.321%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.048% |
| 75th percentile | 0.321% |
| 90th percentile | 2.48% |
| 99th percentile | 354.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 91% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 33% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | -5% | -7% to -4% | 7.9K |
- 91% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 218 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 4, 20265.9x their median
WTH is a kilometer?! This Independence Day, we celebrate 250 years of the American spirit. Happy 4th of July πΊπΈπ¦ https://t.co/RuKNpuBD5A
- Aug 11, 20265.8x their median
Welcome back to Wake Island βοΈ The legendary map returns, rebuilt for Battlefield 6. Call up your wingman and take to the skies with Top Gun. Play free starting August 18. https://t.co/MZalo2DTX1
- Jul 13, 20264.0x their median
The tide is turning π Watch the Season 4 Gameplay Trailer tomorrow at 8 am PT. https://t.co/mnmUc3NRK4
- Jul 24, 20264.0x their median
odysseus going back to HQ be like https://t.co/7JEpdX24eE
- Jul 14, 20263.5x their median
The next battle begins at the shore. Season 4 is 7 days out β https://t.co/geimsYsjDV
- Jul 19, 20263.4x their median
You wanted faster progression... It's now 2.5x faster than Season 1 π #Battlefield6 https://t.co/vzFI6PkZZB
- Jul 17, 20263.3x their median
Naval warfare returns βπ Watch the Season 4 Gameplay Deep Dive for an extended look at: π΄ Tsuru Reef, our biggest battlefield yet ποΈ Wake Island, arriving August 18 π Dynamic Wave System π€ New vehicles π« New weapons ποΈ Custom Lobbies π Spectator Mode β More Get ready to deploy on July 21.
- Jul 29, 20263.0x their median
We have finally come full circle π§ββοΈ https://t.co/NPZUwOefHD
- Jul 22, 20262.7x their median
8 new maps since launch. Now 17 battlefields... and counting. Which #Battlefield6 map brings out your best? β€΅οΈ πΎ Blackwell Fields π² Eastwood β£οΈ Contaminated πͺ Hagental Base π Railway to Golmud π Cairo Bazaar π΄ Tsuru Reef ποΈ Wake Island https://t.co/Jd2sWSuBUN
- Jul 17, 20262.3x their median
Season 4 brings the fight to the Pacific. Here's what's coming to #Battlefield6 & #REDSEC π Pacific Front (July 21) π New Map: Tsuru Reef β Naval Warfare + Dynamic Wave System π New Ranked Battle Royale Season π€ 2 New Naval Vehicles π« 3 New Weapons Top Gun (August 18) ποΈ New Map: Wake Island βοΈ New Mode: Top Gun: Carrier Strike π©οΈ 2 New Fighter Jets π― New Weapon: Interdictor π₯ Spectator Mode + Custom Lobbies Tidal Strike (September 15) π‘οΈ Deep Six: Collection Event πͺ New Melee: Royal Navy Dive Knife π‘ Proximity Chat (BF Labs) π΅οΈ Phantom Program π οΈ Portal Updates π https://t.co/xwzMoRGnA7
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.4K interactions against 1.6M followers, an engagement rate of 0.091%. Measured over 33 original posts, its engagement rate beats 76% of 1,003 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 130K times each, and 1.10% of those impressions turn into an interaction. That is about 8.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 33 posts sampled, 91% carry an image or video and 33% link out. The account's strongest tracked post pulled 8.3K interactions, about 5.9x its own typical post. Recurring topics include #battlefield6, #redsec, #ad.
- What is Battlefield's engagement rate on X?
- Battlefield (@Battlefield) has an engagement rate of 0.091%, based on the median interactions across 33 original posts from the last 30 days against 1,566,799 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.091%, Battlefield sits above the 50th percentile of the 10,326 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Battlefield have real engagement?
- Its engagement rate beats 76% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Battlefield post?
- Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 1.33 posts per day across the measured window.