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Battlefield engagement report

@Battlefield - 1.6M followers on X

Measured over 33 original posts from a 30-day window, last computed on August 21, 2026.

Engagement

Top quarter for its size
Per follower
0.091%
of 1.6M followers
Per impression
1.10%
130K views on a typical post
Reach
8.28%
of its followers see a post
Typical post
1.4K
interactions (median)
Saved
0.06%
78 bookmarks on a typical post
Posting rate
1.33/day
active 83% of days
Peak time
15:00 UTC
Thursday

A typical post picks up 1.4K interactions against 1.6M followers, an engagement rate of 0.091%. Measured over 33 original posts, its engagement rate beats 76% of 1,003 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 130K times each, and 1.10% of those impressions turn into an interaction. That is about 8.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 33 posts sampled, 91% carry an image or video and 33% link out. The account's strongest tracked post pulled 8.3K interactions, about 5.9x its own typical post. Recurring topics include #battlefield6, #redsec, #ad.

Measured over 33 original posts from a 30-day window, last computed on August 21, 2026. Recurring tags: #battlefield6, #redsec, #ad.

Compared with accounts its own size

Battlefield's engagement rate beats 76% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 54% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.091%, Battlefield sits above the 50th percentile of the 10,326 accounts in this comparison. That places it in the above the median band, which runs 0.048% to 0.321%.

p100.001%
p250.007%
p50 (median)0.048%
p750.321%
p902.48%
p99354.0%
Engagement rate as a share of followers, across the 10,326 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 442,521 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.048%
75th percentile0.321%
90th percentile2.48%
99th percentile354.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video91% of posts+79%+73% to +85%5.8K
Outbound link33% of posts-49%-50% to -47%6.1K
Typical length--5%-7% to -4%7.9K
  • 91% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 218 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 4, 20265.9x their median

    WTH is a kilometer?! This Independence Day, we celebrate 250 years of the American spirit. Happy 4th of July πŸ‡ΊπŸ‡ΈπŸ¦… https://t.co/RuKNpuBD5A

    7.5K57325516352K viewsView on X
  • Aug 11, 20265.8x their median

    Welcome back to Wake Island ✈️ The legendary map returns, rebuilt for Battlefield 6. Call up your wingman and take to the skies with Top Gun. Play free starting August 18. https://t.co/MZalo2DTX1

    6.9K771381221967K viewsView on X
  • Jul 13, 20264.0x their median

    The tide is turning 🌊 Watch the Season 4 Gameplay Trailer tomorrow at 8 am PT. https://t.co/mnmUc3NRK4

    5.0K42723750359K viewsView on X
  • Jul 24, 20264.0x their median

    odysseus going back to HQ be like https://t.co/7JEpdX24eE

    5.3K26812820256K viewsView on X
  • Jul 14, 20263.5x their median

    The next battle begins at the shore. Season 4 is 7 days out βš“ https://t.co/geimsYsjDV

    4.5K32814625271K viewsView on X
  • Jul 19, 20263.4x their median

    You wanted faster progression... It's now 2.5x faster than Season 1 πŸ“ˆ #Battlefield6 https://t.co/vzFI6PkZZB

    4.4K21723223292K viewsView on X
  • Jul 17, 20263.3x their median

    Naval warfare returns βš“πŸŒŠ Watch the Season 4 Gameplay Deep Dive for an extended look at: 🌴 Tsuru Reef, our biggest battlefield yet 🏝️ Wake Island, arriving August 18 🌊 Dynamic Wave System 🚀 New vehicles πŸ”« New weapons πŸ—οΈ Custom Lobbies πŸ‘€ Spectator Mode βž• More Get ready to deploy on July 21.

    4.1K46913949313K viewsView on X
  • Jul 29, 20263.0x their median

    We have finally come full circle πŸ§˜β€β™‚οΈ https://t.co/NPZUwOefHD

    3.5K16557843328K viewsView on X
  • Jul 22, 20262.7x their median

    8 new maps since launch. Now 17 battlefields... and counting. Which #Battlefield6 map brings out your best? ‡️ 🌾 Blackwell Fields 🌲 Eastwood ☣️ Contaminated πŸͺ– Hagental Base πŸš‚ Railway to Golmud πŸ•Œ Cairo Bazaar 🌴 Tsuru Reef 🏝️ Wake Island https://t.co/Jd2sWSuBUN

    3.2K20645031240K viewsView on X
  • Jul 17, 20262.3x their median

    Season 4 brings the fight to the Pacific. Here's what's coming to #Battlefield6 & #REDSEC πŸ‘‡ Pacific Front (July 21) 🌊 New Map: Tsuru Reef βš“ Naval Warfare + Dynamic Wave System πŸ† New Ranked Battle Royale Season 🚀 2 New Naval Vehicles πŸ”« 3 New Weapons Top Gun (August 18) 🏝️ New Map: Wake Island ✈️ New Mode: Top Gun: Carrier Strike πŸ›©οΈ 2 New Fighter Jets 🎯 New Weapon: Interdictor πŸŽ₯ Spectator Mode + Custom Lobbies Tidal Strike (September 15) πŸ—‘οΈ Deep Six: Collection Event πŸ”ͺ New Melee: Royal Navy Dive Knife πŸ“‘ Proximity Chat (BF Labs) πŸ•΅οΈ Phantom Program πŸ› οΈ Portal Updates πŸ”— https://t.co/xwzMoRGnA7

    2.8K29014027173K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#battlefield6#redsec#ad#bf6#eagiveaway

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.4K interactions against 1.6M followers, an engagement rate of 0.091%. Measured over 33 original posts, its engagement rate beats 76% of 1,003 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 130K times each, and 1.10% of those impressions turn into an interaction. That is about 8.28% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 33 posts sampled, 91% carry an image or video and 33% link out. The account's strongest tracked post pulled 8.3K interactions, about 5.9x its own typical post. Recurring topics include #battlefield6, #redsec, #ad.

What is Battlefield's engagement rate on X?
Battlefield (@Battlefield) has an engagement rate of 0.091%, based on the median interactions across 33 original posts from the last 30 days against 1,566,799 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.091%, Battlefield sits above the 50th percentile of the 10,326 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Battlefield have real engagement?
Its engagement rate beats 76% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Battlefield post?
Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 1.33 posts per day across the measured window.

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