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Basic Apple Guy engagement report

@BasicAppleGuy - 422K followers on X

Measured over 64 original posts from a 30-day window, last computed on September 26, 2026.

Engagement

Top quarter for its size
Per follower
0.243%
of 422K followers
Per impression
2.24%
46K views on a typical post
Reach
10.9%
of its followers see a post
Typical post
1.0K
interactions (median)
Saved
0.112%
51 bookmarks on a typical post
Posting rate
2.47/day
active 93% of days
Peak time
17:00 UTC
Wednesday

A typical post picks up 1.0K interactions against 422K followers, an engagement rate of 0.243%. Measured over 64 original posts, its engagement rate beats 84% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 46K times each, and 2.24% of those impressions turn into an interaction. That is about 10.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 64 posts sampled, 100% carry an image or video and 9% link out. The account's strongest tracked post pulled 114K interactions, about 112x its own typical post. Recurring topics include #appleevent, #iphoneduo.

Measured over 64 original posts from a 30-day window, last computed on September 26, 2026. Recurring tags: #appleevent, #iphoneduo.

Compared with accounts its own size

Basic Apple Guy's engagement rate beats 84% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 70% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.243%, Basic Apple Guy sits above the 50th percentile of the 212,656 accounts in this comparison. That places it in the above the median band, which runs 0.146% to 0.697%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 212,656 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,418 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link9% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 9% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 84 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 9, 2026112x their median

    https://t.co/CLu9eRDP5b

    103K7.1K2.6K1.6K14M viewsView on X
  • Sep 4, 20265.4x their median

    Relax, it's iPhone https://t.co/EcRbrye6BQ

    5.3K1844022284K viewsView on X
  • Sep 2, 20265.3x their median

    The Products of the Tim Cook Era https://t.co/PwtVaXwK9R

    4.8K5116943113K viewsView on X
  • Sep 8, 20265.0x their median

    John Ternus realizing he has to announce the price of the foldable iPhone before remembering he was built for moments like this… https://t.co/2I0Zq2W4rb

    4.9K111268673K viewsView on X
  • Sep 17, 20264.6x their median

    Nature is healing https://t.co/Db7iIjHQOU

    4.6K101397205K viewsView on X
  • Aug 10, 20263.7x their median

    Apple just dropped the hardest icon glow-up for the new Chess icon in macOS 27 Beta 5. https://t.co/y39oG6s2TH

    3.6K1165933230K viewsView on X
  • Sep 25, 20263.7x their median

    I’ve always wondered why Apple chose a white embossed box for the iPhone 6 when every iPhone before and since has featured the device in colour on its packaging… https://t.co/tvovofUXoR

    3.5K1355711336K viewsView on X
  • Jul 26, 20263.3x their median

    Apple Remote History https://t.co/WvCKlz73EO

    3.2K756116318K viewsView on X
  • Sep 9, 20263.2x their median

    One more thing... ahh... he said it... #AppleEvent https://t.co/bQVPjb2qVx

    3.1K6014251K viewsView on X
  • Sep 1, 20263.0x their median

    Apple's Leadership Page updated with new CEO John Ternus. https://t.co/IVHK5NHS8W

    2.9K1733612166K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#appleevent#iphoneduo

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.0K interactions against 422K followers, an engagement rate of 0.243%. Measured over 64 original posts, its engagement rate beats 84% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 46K times each, and 2.24% of those impressions turn into an interaction. That is about 10.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 64 posts sampled, 100% carry an image or video and 9% link out. The account's strongest tracked post pulled 114K interactions, about 112x its own typical post. Recurring topics include #appleevent, #iphoneduo.

What is Basic Apple Guy's engagement rate on X?
Basic Apple Guy (@BasicAppleGuy) has an engagement rate of 0.243%, based on the median interactions across 64 original posts from the last 30 days against 422,055 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.243%, Basic Apple Guy sits above the 50th percentile of the 212,656 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BasicAppleGuy have real engagement?
Its engagement rate beats 84% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BasicAppleGuy post?
Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 2.47 posts per day across the measured window.

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