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Band Jornalismo engagement report

@BandJornalismo - 1.0M followers on X

Measured over 474 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 1.0M followers
Per impression
1.25%
2.2K views on a typical post
Reach
0.21%
of its followers see a post
Typical post
27
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
15.8/day
active 57% of days
Peak time
00:00 UTC
Monday

A typical post picks up 27 interactions against 1.0M followers, an engagement rate of 0.003%. Measured over 474 original posts, its engagement rate beats 19% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 1.25% of those impressions turn into an interaction. That is about 0.213% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.8 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 474 posts sampled, 36% carry an image or video and 65% link out. The account's strongest tracked post pulled 9.8K interactions, about 363x its own typical post. Recurring topics include #bandjornalismo, #bandeleicoes2026, #debatenaband2026.

Measured over 474 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #bandjornalismo, #bandeleicoes2026, #debatenaband2026.

Compared with accounts its own size

Band Jornalismo's engagement rate beats 19% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 54% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Band Jornalismo sits below the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video36% of posts+111%+108% to +115%34K
Outbound link65% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 36% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 65% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 148 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 14, 2026363x their median

    Flávio Bolsonaro confirma presença no debate na Band #BandJornalismo   https://t.co/mFcAnzjbcd

    8.1K649726325245K viewsView on X
  • Sep 15, 2026212x their median

    Tesouro dos EUA prepara rascunho de novas sanções a Moraes e aguarda Rubio https://t.co/emS0FVzxKI

    4.7K8081934062K viewsView on X
  • Oct 14, 2026210x their median

    ‘Te espero no debate da Band, Lula’, diz Flávio Bolsonaro #BandJornalismo #BandEleicoes2026 https://t.co/OkAtNIW4Zt

    4.4K5536465141K viewsView on X
  • Oct 21, 2026189x their median

    Quaest: Medo de volta dos Bolsonaro é maior que o da reeleição de Lula #BandJornalismo #BandEleicoes2026 #DebatenaBand2026 https://t.co/XIx6pFTWsF

    3.1K1.1K8405920K viewsView on X
  • Oct 19, 2026179x their median

    Lula: 'Meu adversário nunca trabalhou' #BandEleicoes2026 #DebateNaBand2026 https://t.co/GmS2sSgWwK

    4.0K76375446K viewsView on X
  • Oct 14, 2026170x their median

    Oinegue: Será que teremos um fujǎo também no debate do segundo turno? | Jornal da Band https://t.co/iCvLImtNfv

    3.7K5892383995K viewsView on X
  • Oct 22, 2026138x their median

    Campanha de Flávio diz que Lula "descumpriu promessa" de quebra de sigilo #BandEleicoes2026 https://t.co/8qMYweo8Cz

    2.3K4358619797K viewsView on X
  • Sep 16, 2026134x their median

    Oinegue: A tropa de choque de Moraes bateu pesado no Supremo A tropa de choque de Moraes bateu pesado no Supremo. Veja no comentário do âncora do Jornal da Band, Eduardo Oinegue. https://t.co/C1BEGLkaY9

    2.7K61923823170K viewsView on X
  • Sep 16, 2026124x their median

    Show de horrores: espetáculo deprimente no STF mata o Brasil de vergonha https://t.co/ababe2Bn9U

    2.6K536164818K viewsView on X
  • Oct 22, 2026119x their median

    Aprovação de Lula supera desaprovação pela 1ª vez desde julho, diz Datafolha #BandEleicoes2026 https://t.co/SgPvtsh1sY

    2.1K6054662917K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#bandjornalismo#bandeleicoes2026#debatenaband2026#jornaldaband#aconteceunasemana

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 27 interactions against 1.0M followers, an engagement rate of 0.003%. Measured over 474 original posts, its engagement rate beats 19% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 1.25% of those impressions turn into an interaction. That is about 0.213% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.8 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 474 posts sampled, 36% carry an image or video and 65% link out. The account's strongest tracked post pulled 9.8K interactions, about 363x its own typical post. Recurring topics include #bandjornalismo, #bandeleicoes2026, #debatenaband2026.

What is Band Jornalismo's engagement rate on X?
Band Jornalismo (@BandJornalismo) has an engagement rate of 0.003%, based on the median interactions across 474 original posts from the last 30 days against 1,015,357 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Band Jornalismo sits below the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BandJornalismo have real engagement?
Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BandJornalismo post?
Most posts go out around 00:00 UTC, and Monday is its busiest day, at roughly 15.8 posts per day across the measured window.

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