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Banco de la Nación engagement report

@BancodelaNacion - 57K followers on X

Measured over 7 original posts from a 30-day window, last computed on October 6, 2026.

Engagement

Per follower
0.004%
of 57K followers
Per impression
0.282%
709 views on a typical post
Reach
1.25%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.47/day
active 20% of days
Peak time
22:00 UTC
Friday

Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 2 interactions against 57K followers, an engagement rate of 0.004%. Posts are seen about 709 times each, and 0.282% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 22:00 UTC, and Friday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video, 14% are part of a thread and 29% link out. The account's strongest tracked post pulled 11 interactions, about 5.5x its own typical post. Recurring topics include #notadeprensa, #piasaérea, #bancodelanación. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 7 original posts from a 30-day window, last computed on October 6, 2026. Recurring tags: #notadeprensa, #piasaérea, #bancodelanación.

Where this sits in the catalog

At 0.004%, Banco de la Nación sits below the 10th percentile of the 205,475 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,475 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 22:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 22:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 22:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link29% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 245 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 1, 20265.5x their median

    El pasado 26 de marzo, el Banco de la Nación realizó una nueva Jornada de Educación Financiera en la Institución Educativa N.° 3519 “Philip P. Saunders”, en Carabayllo, como parte del programa BN Te Educa. (1/3) https://t.co/u8st6fPmX4

    41601.6K viewsView on X
  • Jul 24, 20264.0x their median

    #AlertaAmber | ¿Los has visto? La Policía Nacional del Perú ha activado la búsqueda de estas personas. Llama a la #Línea114 si conoces su paradero. #DesaparecidosEnPerú https://t.co/fRedBM2rTO

    44001.0K viewsView on X
  • Mar 24, 20263.5x their median

    #Comunicado Conoce nuestras agencias Única Oferta Bancaria (UOB) en el siguiente enlace: https://t.co/pqiSuCoRZm https://t.co/kMTke47Qpp

    2131974 viewsView on X
  • Mar 19, 20263.5x their median

    El BN participó hoy en la Feria Lima Ahorra, organizada por la @SBSPERU y la @MuniLima, realizada en el Jirón Ucayali (Centro de Lima), en el marco de los 10 años de la Semana Mundial del Ahorro. (1/2) https://t.co/Z0fu5chX8M

    4030758 viewsView on X
  • Mar 24, 20263.0x their median

    #NotaDePrensa Banco de la Nación alerta sobre páginas falsas que ofrecen préstamos personales. Estafadores crean cuentas que aparentan ser oficiales para captar datos personales de sus víctimas. https://t.co/0ETcq7PjPL https://t.co/fLEA7trbol

    2040898 viewsView on X
  • Dec 31, 20253.0x their median

    ✨ El 2025 fue un año de grandes avances y, en ese camino, el Banco de la Nación tuvo un rol clave conectando a millones de peruanos con las oportunidades que brinda el Estado. 🇵🇪 🎥 ¡Descubre nuestros logros y todo lo que alcanzamos juntos, en este video! https://t.co/1sKTyKbVlW

    50101.2K viewsView on X
  • Sep 18, 20262.5x their median

    🏦 En estas jornadas, el BN facilitó el acceso a servicios como apertura de cuentas de ahorro, pago de subvenciones de programas sociales y otros servicios financieros, contribuyendo a acercar la banca a zonas donde llegar representa un desafío. (2/3) https://t.co/HFeVL8Zcfg

    00501.6K viewsView on X
  • Jul 24, 20262.5x their median

    #AlertaAmber | Súmate a la búsqueda Comparte esta alerta y, si tienes información sobre su paradero, comunícate de inmediato con la #Línea114 Cada dato puede contribuir a encontrar a una persona desaparecida. #DesaparecidosEnPerú https://t.co/VQYijyA8WN

    23001.7K viewsView on X
  • Feb 5, 20262.5x their median

    Más cerca de quienes más lo necesitan. 🏦🤝 Gracias al trabajo articulado entre el Banco de la Nación y el @MidisPeru, desde hoy iniciamos el pago de la subvención económica para los beneficiarios del Programa @MIDIS_Pension65 en nuestra red de agencias. (1/2) https://t.co/pQfZyz6yXp

    1040813 viewsView on X
  • Jul 10, 20262.0x their median

    #AlertaAmber de personas desaparecidas. La @PoliciaPeru se encuentra en la búsqueda de Stephany Cori (11). Si tienes información sobre su paradero, llama a la #Línea114. #DesaparecidosEnPerú https://t.co/MN50IAgXZt

    22001.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#notadeprensa#piasaérea#bancodelanación#bncomunica#huánuco

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2 interactions against 57K followers, an engagement rate of 0.004%. Posts are seen about 709 times each, and 0.282% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 22:00 UTC, and Friday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video, 14% are part of a thread and 29% link out. The account's strongest tracked post pulled 11 interactions, about 5.5x its own typical post. Recurring topics include #notadeprensa, #piasaérea, #bancodelanación. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Banco de la Nación's engagement rate on X?
Banco de la Nación (@BancodelaNacion) has an engagement rate of 0.004%, based on the median interactions across 7 original posts from the last 30 days against 56,883 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Banco de la Nación sits below the 10th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BancodelaNacion have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @BancodelaNacion post?
Most posts go out around 22:00 UTC, and Friday is its busiest day, at roughly 0.47 posts per day across the measured window.

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