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BancoEstado engagement report

@BancoEstado - 372K followers on X

Measured over 26 original posts from a 30-day window, last computed on October 2, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 372K followers
Per impression
0.078%
3.2K views on a typical post
Reach
0.86%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.9/day
active 80% of days
Peak time
12:00 UTC
Friday

A typical post picks up 2 interactions against 372K followers, an engagement rate of 0.001%. Measured over 26 original posts, its engagement rate beats 9% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 0.078% of those impressions turn into an interaction. That is about 0.865% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 26 posts sampled, 100% carry an image or video and 27% link out. The account's strongest tracked post pulled 52 interactions, about 26x its own typical post.

Measured over 26 original posts from a 30-day window, last computed on October 2, 2026. Recurring tag: #dfalcierre.

Compared with accounts its own size

BancoEstado's engagement rate beats 9% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 5% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, BancoEstado sits below the 10th percentile of the 200,335 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.67%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 200,335 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,892 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.67%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link27% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 27% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 433 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 18, 202626x their median

    ¡Felices Fiestas Patrias! 🧡 Que este 18 de septiembre sea la oportunidad perfecta para compartir y celebrar junto a familiares y amigos. De parte de todo el equipo BancoEstado, les deseamos unas felices fiestas. https://t.co/Ptgv5MUMFm

    4011102.6K viewsView on X
  • Jul 23, 202619x their median

    🌧️ [INFORMACIÓN IMPORTANTE] Debido a las condiciones climáticas que afectan a distintas zonas del país, algunas sucursales BancoEstado y BancoEstado Express se encuentran sin atención. 📍 Revisa el detalle de los puntos de atención y sucursales afectadas en las imágenes. 💻 También puedes realizar tus operaciones a través de nuestros canales digitales y obtener más información en https://t.co/n5tGyUucsJ. 🤝 Un banco para todos y para cada uno. #BancoEstado #AtenciónClientes #SistemaFronta

    211150140K viewsView on X
  • Jul 20, 202611x their median

    Las condiciones climáticas que afectan a distintas zonas del país han generado cierres y ajustes en nuestra atención presencial para resguardar la seguridad de trabajadores y clientes. 🌧️⚠️ Te recomendamos planificar tus trámites con anticipación y privilegiar nuestros canales digitales, disponibles las 24 horas, como la App BancoEstado, https://t.co/JrSs4NT4vf, CajaVecina y Rutpay. Además, algunas sucursales de BancoEstado y BancoEstado Express permanecerán cerradas durante esta jornada debido al sistema frontal. 📲 Revisa el estado de atención de nuestros servicios en nuestros canales oficiales antes de dirigirte a una sucursal. #BancoEstado #BancoEstadoExpress #SistemaFrontal

    89406.9K viewsView on X
  • Jul 31, 20269.0x their median

    🔴ACTUALIZACIÓN: VIERNES 31 DE JULIO 🔴 Debido a las condiciones climáticas que afectan a distintas zonas del país, algunas sucursales BancoEstado se mantendrán cerradas este viernes. Para apoyar a las comunidades afectadas por las lluvias, hemos reforzado nuestra atención con el despliegue de BECH Móviles en distintas localidades del país. 👉🏼Te recomendamos privilegiar nuestros canales digitales, disponibles las 24 horas, como la App BancoEstado, Rutpay y Banca en Línea. Revisa el estado de atención de nuestras sucursales BancoEstado y BancoEstado Express en nuestros canales oficiales.

    91807.8K viewsView on X
  • Jul 24, 20269.0x their median

    🔴¡ATENCIÓN! 🔴ACTUALIZACIÓN VIERNES 24 DE JULIO. Debido a las condiciones climáticas que afectan a distintas zonas del país, algunas sucursales BancoEstado y BancoEstado Express se mantendrán cerradas este viernes. Te recomendamos privilegiar nuestros canales digitales, disponibles las 24 horas, como la App BancoEstado, Rutpay y Banca en Línea. 📱 👉🏼 Revisa el estado de atención de nuestras sucursales BancoEstado y BancoEstado Express en nuestros canales oficiales.

    1071064K viewsView on X
  • Jul 20, 20269.0x their median

    🔴 ACTUALIZACIÓN 🔴 Hoy lunes 20 de julio, las siguientes sucursales BancoEstado Express ya abrieron sus puertas y se mantendrán operativas hasta las 17:00 horas. 📲 Revisa el estado de atención de nuestras sucursales en los canales oficiales de BancoEstado. https://t.co/u0NCFFGXL8

    97207.1K viewsView on X
  • Sep 19, 20267.5x their median

    🇨🇱 Atención: este sábado 19 de septiembre las sucursales BancoEstado Express permanecerán cerradas por feriado. ✅ Volveremos a atender con normalidad el lunes 21 de septiembre. Recuerda que puedes realizar tus operaciones en nuestros canales digitales cuando lo necesites. 📲 #BancoEstadoExpress #BancoEstado #FiestasPatrias #Chile

    53703.9K viewsView on X
  • Sep 1, 20267.5x their median

    ¡Una historia que se transforma para seguir construyendo futuro juntos! 🇨🇱✨ 171 años acompañando los sueños de las familias y emprendedores de Chile. Evolucionamos día a día para hacer tu vida más simple, caminando junto a ti en las decisiones más grandes y hasta en tus trámites cotidianos. 📲 Gracias por permitirnos ser parte de tu vida. ¡Sigamos impulsando el país juntos! 🧡

    101403.7K viewsView on X
  • Aug 3, 20267.5x their median

    🔴ACTUALIZACIÓN: LUNES 3 DE AGOSTO🔴 Debido a las condiciones climáticas que afectan a distintas zonas del país, algunas sucursales BancoEstado se mantendrán cerradas este lunes. Para apoyar a las comunidades afectadas por las lluvias, hemos reforzado nuestra atención con el despliegue de BECH Móviles en distintas localidades del país. 👉🏼Te recomendamos privilegiar nuestros canales digitales, disponibles las 24 horas, como la App BancoEstado, Rutpay y Banca en Línea. Revisa el estado de atención de nuestras sucursales BancoEstado y BancoEstado Express en nuestros canales oficiales.

    744018K viewsView on X
  • Jul 21, 20267.0x their median

    🔴 ACTUALIZACIÓN: MARTES 21 DE JULIO 🔴 Debido a los efectos del sistema frontal que afecta a distintas regiones del país, algunas sucursales BancoEstado y BancoEstado Express permanecerán cerradas durante este martes 21 de julio. Te recomendamos planificar tus trámites con anticipación y privilegiar nuestros canales digitales, disponibles las 24 horas, como la App BancoEstado, Banca en Línea y Rutpay. 📲 Revisa el estado de atención de nuestras sucursales en los canales oficiales de BancoEstado.

    54506.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dfalcierre

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2 interactions against 372K followers, an engagement rate of 0.001%. Measured over 26 original posts, its engagement rate beats 9% of 19,932 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.2K times each, and 0.078% of those impressions turn into an interaction. That is about 0.865% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Friday is the busiest day of the week. Of the 26 posts sampled, 100% carry an image or video and 27% link out. The account's strongest tracked post pulled 52 interactions, about 26x its own typical post.

What is BancoEstado's engagement rate on X?
BancoEstado (@BancoEstado) has an engagement rate of 0.001%, based on the median interactions across 26 original posts from the last 30 days against 372,322 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, BancoEstado sits below the 10th percentile of the 200,335 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BancoEstado have real engagement?
Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BancoEstado post?
Most posts go out around 12:00 UTC, and Friday is its busiest day, at roughly 0.9 posts per day across the measured window.

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