Baltic Takes engagement report
@Baltic_Takes - 60K followers on X
Measured over 21 original posts from a 30-day window, last computed on October 2, 2026.
Engagement
A typical post picks up 337 interactions against 60K followers, an engagement rate of 0.569%. Measured over 21 original posts, its engagement rate beats 76% of 20,445 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 13K times each, and 2.57% of those impressions turn into an interaction. That is about 21.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 21 posts sampled, 76% carry an image or video, 24% are part of a thread and 38% link out. The account's strongest tracked post pulled 1.3K interactions, about 4.0x its own typical post.
Measured over 21 original posts from a 30-day window, last computed on October 2, 2026.
Compared with accounts its own size
Baltic Takes's engagement rate beats 76% of the tracked X accounts closest to it in follower count (20,445 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 66% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.569%, Baltic Takes sits above the 50th percentile of the 205,475 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 76% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 38% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 76% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 38% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 1063 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 24, 20264.0x their median
When you’re so anti-imperialist that you think only Westerners have agency. Greetings from the Baltic countries, by the way, @owenjonesjourno. Do us next. In that same period, the Baltics achieved some of the highest levels of human freedoms and fastest growth in the world. https://t.co/L1KmXPamOO
- Sep 22, 20263.4x their median
Put that community note in the Louvre. https://t.co/i7YL8Uu94X
- Sep 26, 20262.4x their median
Currently enjoying a rainy weekend in Riga. It’s impressive how the Latvians have transformed their Victory Park since the removal of the Soviet monument there. It’s now a real neighbourhood park with playgrounds, cycling and skiing/skating routes, an outdoor gym, basketball courts, table tennis and chess tables, cafes, etc. Victory Park was named to commemorate Latvian forces who saved Riga in 1919, driving out Bermondt-Avalov’s German-Russian army, leading to Latvia’s victory in its War of Independence. During the later occupation, the Soviets laid loads of concrete on top of the park and built their own monument, and used the area as a parade ground. The Latvians have now de-totalitarianised it all with winding paths and ponds and gorgeous landscaping dominating instead. Just round the corner is this place here, Āgenskalns Market, which you all must go visit too. It dates back to the 1800s then this building opened in the 1920s too, just after independence. It’s kept its historic character today but it’s also been recently restored. It’s bustling with such good food and coffee and drinks and more. Right now, there’s a traditional dance class taking place in one of the cafes. People are just here enjoying life without much of a care for most of the narratives swirling around this site. So go book a flight to Riga and come see for yourself offline why some of the worst people in the world get so annoyed by the mere existence of this awesome country and its beautiful people!
- Sep 21, 20261.7x their median
Heading back to wonderful Tallinn for the Annual Baltic Conference on Defence, a great event run by @ICDS_Tallinn Now I no longer work for government, I can express my opinions a bit more freely! En route to Estonia, I am taking the opportunity to say… 1/n
- Sep 23, 20261.7x their median
John Mearsheimer is hailed as an intellectual titan by both ends of the political spectrum. Tucker Carlson called him “an oracle” who is “universally respected”, adding in a recent introduction that “he’s smart and he’s erudite, but above all, he is wise.” His recent visit to Russia seems to raise some doubts about that. So here’s a deep dive into his ‘realism’ and how realists lost touch with reality: https://t.co/Z1WDI5eZJJ
- Sep 22, 20261.6x their median
Hasan Piker has broken ranks with John Mearsheimer following his visit to Russia, saying that the realist scholar is too sympathetic to Russia and too overconfident about its situation. Unrealistic, you might say. Note that Hasan incorrectly uses the past-future tense when saying now that he agreed with Mearsheimer about why Russia *would* invade Ukraine. In reality, Mearsheimer and Hasan vehemently denied that Russia would invade Ukraine before the full scale invasion. They argued it would be insanely irrational. It was only AFTER Russia’s full scale invasion that they agreed to blame the West.
- Sep 25, 20261.5x their median
The commenter in that Boston Globe story who said “I hope your venue gets firebombed” was not a regular customer but rather just a terminally online vatnik. The profile is like a parody of an online activist. They’ve made “ethnically Irish” a key part of their identity (despite not being an Irish citizen, not living in Ireland, or seeming to know anything about Ireland) and yet at the same time don’t think Ukrainians deserve their real national identities. I thought the Globe story was great journalism, although they shouldn’t have omitted the first part of that quote, which was “I don’t even live in your town,” which would have made it clear that this is not just a story about the local community but about online mobs.
- Sep 29, 2026
Still appearing at the Valdai Club this year is British scholar Richard Sakwa, author of what is quite possibly the dumbest book ever published. ‘The Russia Scare’ by Richard Sakwa is all about how the West exaggerated the threat posed by Russia. It was completed with unfortunate timing in early 2022, just prior to Russia’s full scale invasion of Ukraine, which Sakwa had previously described with all his Russia expertise as “inconceivable”. Back in 2015, after Russia first began the war, Sakwa had written that: “Putin was well aware of the dangers of being sucked into a war over Ukraine, which would be unwinnable and disastrous.” In 2021, Salwa was asked in an interview why Russia invades its neighbours. He replied angrily: “Russia does not invade its neighbours.” He argued that the term ‘invaded’ is “loaded and misleading” because Russia had merely been fighting defensive wars. That genuinely sounds like it was written by @DarthPutinKGB. Alas, Richard Sakwa is not a parody of a “Russia expert” but actually still disgracing the University of Kent as their Emeritus Professor, in addition to being an Honorary Professor at Moscow State University. He’s also praised by fellow “Russia experts” such as John Mearsheimer and Mark Galeotti, both of whom have separately referred to Sakwa’s previous work as “superb”. But what do you do when your central thesis is bombed to oblivion just after you’ve written it? Sakwa acknowledges in his introduction that the book was written before “events outpaced the empirical analysis and earlier paradigms of European and global politics changed.” Probably the single dumbest sentence in Russia studies pseudo-academia. He then claims that: “The substance of the earlier analysis remains valid, although now framed largely in the past tense.” Incredible. His publishers go along with this bullshit, promoting the book as if it’s a scrutiny looking back on the period leading up to the full scale war. The bulk of the book is his original argument in the past tense about why the threat from Russia was exaggerated, although with some lines clearly added later after the full scale invasion. Western concerns, he claims, were “tipping Putin over into acting as he had earlier been portrayed”. We were all wrong to think of Russia as a threat, which is why it has to attack us. Just a reminder here one more time that Mark Galeotti, who poses as one of the more respectable “Russia experts” thinks that this guy is “superb”. Sakwa is now one of the last of the Western “Russia experts” to still unashamedly attend events like the Valdai Club and appear on Russian state TV. Yet his main analysis is hardly any different to many other “Russia experts” who now keep their distance in order to still seem credible in the Western media. A large proportion of them spent the last decade or two schmoozing in Moscow while reporting back to the West that we are all dumb for thinking Russia is a threat. All these same “Russia experts” are near to 100% wrong about all major developments related to Russia so keep constantly updating their predictions to explain why the thing they dismissed was actually inevitable. Sakwa is an obvious joke. Some others are more subtle.
- Sep 25, 2026
The CIA revised down its assessment of Russia’s threat to NATO, reports @michaeldweiss on The Bulwark (@BulwarkOnline). Despite a lot of “clickbait bullshit” this week, the CIA is aligned with European intelligence agencies, including in the Baltics. They all see Russia seeking ways to escalate its campaign of sabotage and so-called hybrid attacks across Europe, although not a direct military attack on NATO. Russia does not want to trigger a strong response. It much prefers trying to create panic. This whole episode, hosted by 26-year CIA veteran @Mpolymer, is really informative and a nice antidote to much of the coverage elsewhere this week. They also discuss why “hybrid warfare” is a terrible term, and why a strong response shouldn’t wait. Find ways to listen here: https://t.co/ey5ZrvN0Z8
- Sep 26, 2026
Someone created a very obvious parody of the ISW, flipping the narrative on Narva, and “Russia experts” are earnestly wondering why the institute has no real address. https://t.co/1LymjD0h2M https://t.co/17BxkKIiDG
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 337 interactions against 60K followers, an engagement rate of 0.569%. Measured over 21 original posts, its engagement rate beats 76% of 20,445 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 13K times each, and 2.57% of those impressions turn into an interaction. That is about 21.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 07:00 UTC, and Tuesday is the busiest day of the week. Of the 21 posts sampled, 76% carry an image or video, 24% are part of a thread and 38% link out. The account's strongest tracked post pulled 1.3K interactions, about 4.0x its own typical post.
- What is Baltic Takes's engagement rate on X?
- Baltic Takes (@Baltic_Takes) has an engagement rate of 0.569%, based on the median interactions across 21 original posts from the last 30 days against 60,050 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.569%, Baltic Takes sits above the 50th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Baltic_Takes have real engagement?
- Its engagement rate beats 76% of the tracked X accounts closest to it in follower count (20,445 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Baltic_Takes post?
- Most posts go out around 07:00 UTC, and Tuesday is its busiest day, at roughly 1.9 posts per day across the measured window.