Bain & Company engagement report
@BainandCompany - 227K followers on X
Measured over 2 original posts from a 30-day window, last computed on October 1, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 8 interactions against 227K followers, an engagement rate of 0.004%. Posts are seen about 2.7K times each, and 0.31% of those impressions turn into an interaction. That is about 1.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 220 interactions, about 28x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 1, 2026.
Where this sits in the catalog
At 0.004%, Bain & Company sits above the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 197 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 27, 202528x their median
Deep industry expertise meets breakthrough tech. Our new partnership with Palantir Technologies helps companies unlock AI-powered productivity and deliver real impact in weeks. See what’s possible: https://t.co/8MstjN9phF https://t.co/2jz9q0XAuh
- Jun 3, 20259.5x their median
What do the world’s most seasoned CEOs wish they had known earlier in their journey? Our latest interactive explores the moments that shaped their leadership, from crisis response to innovation bets. Their insights are a roadmap for leaders at any stage. Explore the full feature here: https://t.co/axolcdmtTC
- Mar 26, 20268.4x their median
Clients moving fast on driving impact with AI need a path from vision to working reality. Our expanded partnership with @PalantirTech is designed to deliver exactly that. See how: https://t.co/8oJO33bFVf https://t.co/QO0APsZ20b
- Jul 15, 20257.4x their median
Andrew Ng, founder of @Coursera and @DeepLearningAI, is partnering with us to help companies unlock enterprise-level value from AI. Through his new advisory firm, AI Aspire, Ng elevates pioneering insights in AI and ML. We bring deep sector expertise. Together we help clients accelerate their AI transformations. Get the details: https://t.co/8NdNlNfNlB
- Jun 2, 20253.9x their median
Private equity is in a moment of recalibration. Our midyear report digs into the data and uncovers opportunities for those ready to lean in: https://t.co/Sw34j5W78f https://t.co/xIlIbg9fev
- Feb 25, 20263.5x their median
Do you have what it takes to win in private equity’s new era? Our 2026 Global Private Equity Report is live! Read the report to unpack the forces shaping the industry today: https://t.co/chdOLsDIWm https://t.co/VmxA9PzY0g
- Aug 25, 20263.3x their median
Turn AI potential into business results Bain is partnering with Anthropic, combining frontier AI technologies with our business transformation expertise to help clients rapidly move from AI experimentation to scalable, value-generating deployment. https://t.co/XmgcVeCVdV https://t.co/yDfwbVX1l1
- Apr 26, 20253.1x their median
Are AI agents becoming marketing’s new middleman? AI-powered “zero-click” journeys are compressing the discovery-to-decision process, reducing opportunities for brands to influence consumers, differentiate themselves, or even appear during the buying journey. To stay relevant, marketers must adapt by optimizing content for large language models, investing in new performance metrics, and rethinking their digital strategy for a future where the AI agent—not the buyer—is in control. https://t.co/am0WG2a8gP
- May 27, 20253.0x their median
For software companies that have achieved $100 million in annual revenue, a daunting realization often hits as they plot the course to $1 billion: What got the company here won’t get it there. Companies aspiring to reach $1 billion will need to evolve their initial go-to-market motions, product and research and development capabilities, and M&A strategy. Explore the execution playbook for success here ➡️ https://t.co/89eFCBSyXx
- May 30, 20252.9x their median
High-performing teams drive results in every industry. But in pharma, they’re vital: just 20% of teams account for 60% of a company’s strategic and financial value. Despite this, only one in four realizes its full potential. Learn how organizations can accelerate their most critical pharma teams in three key ways: https://t.co/mXO35tBUI6
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 8 interactions against 227K followers, an engagement rate of 0.004%. Posts are seen about 2.7K times each, and 0.31% of those impressions turn into an interaction. That is about 1.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 12:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 220 interactions, about 28x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Bain & Company's engagement rate on X?
- Bain & Company (@BainandCompany) has an engagement rate of 0.004%, based on the median interactions across 2 original posts from the last 30 days against 227,269 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Bain & Company sits above the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BainandCompany have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BainandCompany post?
- Most posts go out around 12:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.