Baidu Inc. engagement report
@Baidu_Inc - 150K followers on X
Measured over 16 original posts from a 30-day window, last computed on September 25, 2026.
Engagement
A typical post picks up 47 interactions against 150K followers, an engagement rate of 0.031%. Measured over 16 original posts, its engagement rate beats 35% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.175% of those impressions turn into an interaction. That is about 18.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 16 posts sampled, 75% carry an image or video, 13% are part of a thread and 38% link out. The account's strongest tracked post pulled 246 interactions, about 5.2x its own typical post.
Measured over 16 original posts from a 30-day window, last computed on September 25, 2026.
Compared with accounts its own size
Baidu Inc.'s engagement rate beats 35% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 9% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.031%, Baidu Inc. sits above the 25th percentile of the 204,694 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 75% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 38% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 38% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 364 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 30, 20265.2x their median
Had the privilege of visiting the headquarters of Baidu, a remarkable center of innovation and technological leadership. The organization’s culture reflects a clear vision for the future, supported by exceptional talent, ambitious thinking, and a relentless focus on advancing the frontiers of technology. It was particularly insightful to engage with teams driving transformative initiatives across multiple domains and to gain a deeper understanding of how innovation is translated into real-world impact at scale. Experiencing a ride in an autonomous vehicle was especially compelling, providing a firsthand perspective on the maturity of the technology and its potential to redefine mobility in the years ahead. Grateful for the opportunity to learn from one of the world’s leading technology companies and to witness the innovation shaping the future of the digital economy. #Baidu #Innovation #FutureTech #Technology #DigitalTransformation #AutonomousDriving
- Sep 7, 20264.9x their median
Welcome to AI, Evolving, our new podcast series! Our first episode looks at AI's expanding role in scientific discovery through Famou's work on pine wilt disease. The project reflects a broader trend, with AI taking on more of the research process itself. That raises a larger question: could research agents become part of the infrastructure of discovery?
- Sep 17, 20264.0x their median
Apollo Go is out and about in Hong Kong. 🚘 Fully driverless testing continues on the city's roads — come along and see Apollo Go in action. ↓ https://t.co/jDjugUJ8P8
- Aug 20, 20263.2x their median
Now arriving on the @Uber app in Dubai: Apollo Go 👋 Heading somewhere in Umm Suqeim or Jumeirah? Set your trip, then choose UberX or Uber Comfort for an opportunity to ride in an Apollo Go vehicle, or select "Autonomous" to increase your chances. Confirm your pickup spot and go. Ready to ride?
- Sep 9, 20262.4x their median
Time for a global roll call. All-electric and on the move, Apollo Go's RT6 is checking in from roads around the world. ⚡ https://t.co/A5ItjXXai9
- Sep 21, 20262.1x their median
Kooko means business. Bring on the big briefs! Formerly Oreate AI, the all-in-one AI workspace has reached 10M+ international users across nearly 200 countries and regions in its first year. With Kooko, you can: - Research, analyze data, and create content using the files and sources you give it access to - Turn a brief into documents, presentations, spreadsheets, and more, then refine them in the built-in Office editor - Build on previous projects with memory that saves your edits, preferences, and completed work as context for future tasks With apps for desktop and mobile, Kooko is ready to take on your next assignment, wherever you are. Put Kooko to work👇
- Jul 28, 20262.0x their median
Spotted in London: Apollo Go is out for a test drive. Apollo Go and Freenow by @lyft have started road testing Apollo Go's sixth-generation autonomous vehicles (RT6) in Brent, across a mix of urban and suburban roads. Getting here builds on our partnership with Lyft, announced last year, to bring Apollo Go vehicles to key European markets, and on our testing experience in Hong Kong, our first right-hand-drive market. Next up: welcoming public riders in 2027.
- Jul 27, 20262.0x their median
Heavy rain, busy traffic, slick roads in Hong Kong, but Apollo Go handled it all. Today it began its first fully driverless trial, having secured the city's trial permit, the first such trial in any right-hand-drive, left-hand-traffic market globally. https://t.co/baUAyzP6z3
- Jul 28, 20262.0x their median
Morning, London 👋 Apollo Go's vehicles are on the road now, looking a little different this time, as we gear up with @Uber for testing and launch. Get ready, your autonomous ride is on its way! https://t.co/eRFZF9aI9W
- Sep 1, 20261.7x their median
Baidu's voluntary conversion to dual-primary listing on HKEX became effective today. Baidu is now a dual-primary listed company on HKEX and Nasdaq. https://t.co/b2vZXZXQMi https://t.co/pz9eia9qNv
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 47 interactions against 150K followers, an engagement rate of 0.031%. Measured over 16 original posts, its engagement rate beats 35% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 27K times each, and 0.175% of those impressions turn into an interaction. That is about 18.0% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 16 posts sampled, 75% carry an image or video, 13% are part of a thread and 38% link out. The account's strongest tracked post pulled 246 interactions, about 5.2x its own typical post.
- What is Baidu Inc.'s engagement rate on X?
- Baidu Inc. (@Baidu_Inc) has an engagement rate of 0.031%, based on the median interactions across 16 original posts from the last 30 days against 149,726 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.031%, Baidu Inc. sits above the 25th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Baidu_Inc have real engagement?
- Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Baidu_Inc post?
- Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 0.73 posts per day across the measured window.