✍BadRedhead Media, Strategic Marketing Consultant engagement report
@BadRedheadMedia - 81K followers on X
Measured over 16 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 8 interactions against 81K followers, an engagement rate of 0.009%. Measured over 16 original posts, its engagement rate beats 16% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 132 times each, and 5.70% of those impressions turn into an interaction. That is about 0.164% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 16 posts sampled, 88% carry an image or video and 94% link out. The account's strongest tracked post pulled 829 interactions, about 104x its own typical post.
Measured over 16 original posts from a 30-day window, last computed on October 8, 2026. Recurring tag: #mondayblogs.
Compared with accounts its own size
✍BadRedhead Media, Strategic Marketing Consultant's engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 88% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, ✍BadRedhead Media, Strategic Marketing Consultant sits above the 10th percentile of the 202,368 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.672% |
| 90th percentile | 2.54% |
| 99th percentile | 82.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 88% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 94% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 94% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 921 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 13, 2022104x their median
☀️ It's LIVE! My newly-updated @BadRedheadMedia 30-Day Book Marketing Challenge is available now https://t.co/RazfyQyXSX #ebook and #print #WritingCommunity - learn how to set up your author platform for success! ☀️ Twitter, FB, IG, blogging, marketing, promo, social... https://t.co/UFzjLzBzaq
- Oct 7, 202621x their median
🍂 NEW: How One Pet Account Accidentally Grew to Over One Million Followers by Jason Zackowski of @bunsenbernerbmd https://t.co/8z2bPzcnQt via @BadRedheadMedia On no strategy, no whiteboard — just dogs, cats, science, and showing up... I have no idea how to grow a social media account or get an agent. That’s probably not the best way to start a post about growing a social media account or getting an agent, but it’s true. It’s also not super helpful. If I tried to write it any other way, it wouldn’t be the truth. 💥 Shout-out to my exclusive advertising sponsor, the always-free @Booklinker (universal book links—so helpful!), and the paid tool, @geniuslink . I love and use both. No Plan, Just Dogs My name is Jason Zackowski, and I’m the dog dad and cat dad of Bunsen, Beaker, Bernoulli, and Brix of the Science Squad. They are 3 dogs and a cat that teach kindness and science on social media. Somehow we now have well over 1 million followers... Click or see bio for the rest! Free to read and subscribe, too, #PetAccount #SocialMediaGrowth #DogDad #CatDad #ScienceSquad
- Oct 4, 20261.6x their median
Want to connect with your fellow readers & bloggers? Participate in #MondayBlogs | created by @RachelintheOC / @BadRedheadMedia https://t.co/ixo2peCpE2 10K-15K people participate weekly Blog Posts only, please No promo: books, products, services https://t.co/RUDgDZMq4Z
- Jun 19, 2026
Available NOW: 𝙇𝙤𝙘𝙠𝙚𝙙 𝙞𝙣 𝙖 𝘽𝙤𝙭 (𝙏𝙝𝙚 𝙆𝙖𝙩𝙚 𝙊'𝘿𝙖𝙙𝙚 𝘼𝙧𝙩 𝘾𝙧𝙞𝙢𝙚 𝙎𝙚𝙧𝙞𝙚𝙨 𝘽𝙤𝙤𝙠 2)! https://t.co/CgiwpcsPj7 by @SheilaSharpe19 A memory. A whisper. The click of a lock. Dive into this gripping art crime thriller. Are you ready to open the box? https://t.co/vk8Q5pHNxN
- Oct 5, 20261.5x their median
#MondayBlogs 🌞 Should You Put Your Substack Behind a Paywall? Maybe You’re Asking the Wrong Question | @BadRedheadMedia https://t.co/zc6ZCSYt1k (free) I recently read an article on Substack arguing that paywalls are “undemocratic.” As I read, it struck me that we weren’t really talking about paywalls at all: we were talking about business models. Wait, We’re Writers. We Need a Business Model? Don’t we have enough to do, Rachel? Always with the to-do list. Relax. All a business model means is how you make money (or hope to) from your writing and the activities surrounding it. Should writers charge for their work? Should everything be free? Is asking readers to become a paid subscriber somehow unfair? What about adding paywalls is undemocratic? Is a paywall the only option? 💥 Shout-out to my exclusive advertising sponsor, the always-free @Booklinker (universal book links—so helpful!), and the paid tool, @geniuslink I love and use both💥 None of those questions has a universal right-or-wrong answer. Instead, maybe we’re asking the wrong questions. Perhaps a different question: What are you trying to build?... Click to read the rest! https://t.co/zc6ZCSYt1k Always free to read and subscribe.
- Oct 5, 2026
#MondayBlogs 💥 Author Visibility: Why Book Marketing Has No Easy Button (And 5 Ways to Make It Simpler) | @BadRedheadMedia https://t.co/yfTwvknTtQ Readers can’t read, recommend, or buy books they don’t know exist...my top five super easy tips that work for anyone. This is the start of a free short series, the Author Visibility Series. Please subscribe to receive all future parts. 🌻 Not an author? Concepts still apply. Sorry, but an easy book marketing button doesn’t exist. Bummer, I know. Tsk. No single tactic, strategy, tool, or viral moment will create lasting book sales. Not social media. Not ads. Not one launch. Not Substack. Not AI. Not a perfectly optimized Amazon page. Not reviews. Not 10K subscribers. Not awards. Each works together to form your entire author platform. And let’s be honest: for most books, the reality goal isn’t millions of sales (I mean, it would be fantastic, but let’s be realistic). It’s visibility, momentum, and selling copies over time because the work keeps showing up, even when the results have you reaching for a cookie. The real problem isn’t that writers aren’t trying hard enough; it’s that we’ve been taught to expect one tactic to do all the work. Marketing works best when it’s strategic and cumulative... Read more: https://t.co/yfTwvknTtQ 💥 Gratitude to my exclusive advertising sponsor, the always-free @Booklinker and the paid tool, @geniuslink I love both💥
- Oct 5, 2026
#MondayBlogs Grammar Errors You May Be Making Right Now and How to Stop. Please. | @BadRedheadMedia https://t.co/Q4lqVF9UP2 Twenty-five word crimes that make writers twitch... Okay, I admit it; I have grammar pet peeves. Come on, we all do. We may pretend we’re far too evolved to judge other people’s word choices, but then someone writes alot, and suddenly we’re pacing around the house muttering, “It’s two words. TWO, dammit.” Might just be me. So, with affection and a tiny speck of judgment, let’s discuss a few repeat offenders. 1. Alot No. It’s a lot. Two words. You wouldn’t write alittle, abunch, or awholemess. Please stop making a and lot live together before they’re ready. 2. For Free You received the book free. You downloaded the guide free. You attended the event free of charge. You can say you received it for free; that phrase is grammatically acceptable, widely used, and understood. I still don’t like it. My dad hates this phrase (former retail guy), and he’s 89, so we listen. Not every pet peeve is a rule. Sometimes a collection of perfectly innocent words irritates us by simply existing, kinda like your little brother. 3. People Who, Things That He is the author who wrote the book. This is the book that ruined my sleep last night. Who is preferred for people, while that is more commonly used for things. Using that for a person isn’t always grammatically wrong, but who usually sounds more natural. Your editor is a person who catches mistakes, not a helpful household appliance that lives inside your laptop, no matter how convenient. Editors need rest, too. Animals deserve flexibility. If Pip knocks a glass off the counter while staring directly into my soul, he is absolutely a who because I want to, ya know, live. Read more: https://t.co/Q4lqVF9UP2 Always free to read and subscribe.
- Oct 7, 2026
A few weeks ago, I shared how I'd watched The Idiot(s), the film based on my book The Gambler Wife, for the first time at TIFF. It is not the movie I would have made, and I loved it all the same. For years, I had an almost absurd degree of control over the story I was telling. Now the film is traveling the world without me. It's exhilarating, and yes, a little sad, to realize that something you've poured so much of yourself into no longer needs you. But I've begun to wonder whether I have that backward. My new essay: https://t.co/xNIdwAXmCV
- Oct 5, 2026
📕 "Sharpe's characters feel colorful, true, and utterly human, speaking to the toll trauma can take on musicians and what's possible beyond survival." ~ Maggie Ramsey, Mezzo-Soprano and Contributing Writer for @operatoday 𝘓𝘰𝘤𝘬𝘦𝘥 𝘐𝘯 𝘈 𝘉𝘰𝘹 by @SheilaSharpe19 https://t.co/fOVCaEk8qR, available now! 5-Star @ReadersFavorite! #SheilaSharpe #LockedInABox #BookRecommendation #ReadersFavorite
- Oct 2, 2026
Good to see you here, @KAdelmanAuthor! I'm reading The Brink of War now (and I watched the movie). Well done.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 8 interactions against 81K followers, an engagement rate of 0.009%. Measured over 16 original posts, its engagement rate beats 16% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 132 times each, and 5.70% of those impressions turn into an interaction. That is about 0.164% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 16 posts sampled, 88% carry an image or video and 94% link out. The account's strongest tracked post pulled 829 interactions, about 104x its own typical post.
- What is ✍BadRedhead Media, Strategic Marketing Consultant's engagement rate on X?
- ✍BadRedhead Media, Strategic Marketing Consultant (@BadRedheadMedia) has an engagement rate of 0.009%, based on the median interactions across 16 original posts from the last 30 days against 80,632 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, ✍BadRedhead Media, Strategic Marketing Consultant sits above the 10th percentile of the 202,368 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BadRedheadMedia have real engagement?
- Its engagement rate beats 16% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BadRedheadMedia post?
- Most posts go out around 18:00 UTC, and Monday is its busiest day, at roughly 1.2 posts per day across the measured window.