Bharat Petroleum engagement report
@BPCLimited - 475K followers on X
Measured over 36 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 7 interactions against 475K followers, an engagement rate of 0.002%. Measured over 36 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 643 times each, and 1.09% of those impressions turn into an interaction. That is about 0.135% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 36 posts sampled, 100% carry an image or video and 8% link out. The account's strongest tracked post pulled 458 interactions, about 65x its own typical post. Recurring topics include #drivefresh, #bpcl, #swachhbharat.
Measured over 36 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #drivefresh, #bpcl, #swachhbharat.
Compared with accounts its own size
Bharat Petroleum's engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, Bharat Petroleum sits below the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 8% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 486 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 4, 202665x their median
Can you guess which vulnerable species we’re talking about? Here’s your first challenge for National Wildlife Day. How to Play: * Participate in all the upcoming #WildlifeWorthKnowing quiz questions. * Comment your answer on each quiz post. * Like this post and follow @bpclimited to participate. * The Winner gets an exciting surprise voucher. Terms & Conditions Apply Winners will be selected at BPCL's discretion. Drop your answer in the comments and stay tuned for more questions and chances to win! #WildlifeWorthKnowing #NationalWildlifeDay #WildlifeQuiz #WildlifeConservation #KnowYourWildlife @HardeepSPuri @PetroleumMin @Secretary_MoPNG
- Sep 4, 202659x their median
This wild creature’s unique star patterns help it disappear into grass and shadows. Can you name the creature? How to Play: • Participate in all the upcoming #WildlifeWorthKnowing quiz questions. • Comment your answer on each quiz post. • Like this post and follow @bpclimited to participate. • The Winner gets an exciting surprise voucher. Terms & Conditions Apply Winners will be selected at BPCL's discretion. Drop your answer in the comments and stay tuned for more questions and chances to win! #WildlifeWorthKnowing #NationalWildlifeDay #WildlifeQuiz #WildlifeConservation #KnowYourWildlife @HardeepSPuri @PetroleumMin @Secretary_MoPNG
- Sep 4, 202655x their median
An iconic Bollywood friendship inspired the names of this legendary duo from Gir. How to Play: • Participate in all the upcoming #WildlifeWorthKnowing quiz questions. • Comment your answer on each quiz post. • Like this post and follow @bpclimited to participate. • The Winner gets an exciting surprise voucher. Terms & Conditions Apply Winners will be selected at BPCL's discretion. Drop your answer in the comments and stay tuned for more questions and chances to win! #WildlifeWorthKnowing #NationalWildlifeDay #WildlifeQuiz #WildlifeConservation #KnowYourWildlife @HardeepSPuri @PetroleumMin @Secretary_MoPNG
- Sep 5, 202653x their median
Think you can crack the BPCL Product Word Puzzle? It’s time to put your BPCL product knowledge to the test! Solve the puzzle by figuring out the BPCL products hidden in the clues and comment your answers below! How to Play: • Look carefully at the clues and letters in the puzzle. • Guess the correct BPCL products and complete the word puzzle. • Comment your completed answers below. • Tag 3 friends who love a good brain teaser. • Like this post and follow @bpclimited to participate. • The most liked correct comment wins an exciting surprise voucher! ⏰ Contest closes at 11:59 PM on 6th September. Terms & Conditions Apply Winners will be selected at BPCL's discretion. #BPCL #ContestAlert #WordPuzzle #BrainTeaser #PuzzleChallenge #EnergisingLives @HardeepSPuri @PetroleumMin @Secretary_MoPNG
- Aug 22, 202649x their median
Think you’ve got a sharp eye? One puzzle piece is missing… but only one option is correct. Can you spot the correct piece and complete the picture? Put your observation skills to the test and tell us whether the answer is A, B, C or D! Comment your answer below! How to Play: • Identify the correct missing puzzle piece. • Comment your answer (A, B, C or D). • Tag three friends who love a good brain teaser. • Add #BPCL and #Contest to make your entry count. • Like this post and follow @bpclimited to participate. • The most liked correct comment wins a surprise voucher. Contest closes at 11:59 PM on 23rd August, 2026. Terms & Conditions Apply. Winners will be selected at BPCL’s discretion. #BPCL #FuelYourMind #FindTheMissingPiece @HardeepSPuri @PetroleumMin @Secretary_MoPNG
- Aug 29, 202645x their median
Think you can crack the letter game? These letters may look random, but hidden within them are 4 BPCL products or services. Can you spot them all? Put your observation skills to the test and tell us the 4 words you find! How to Play: • Find any 4 BPCL products or services hidden in the letters. • Comment your 4 answers below. • Tag three friends who love a good brain teaser. • Add #BPCL and #Contest to make your entry count. • Like this post and follow @bpclimited to participate. • The most liked correct comment wins a surprise voucher. Contest closes at 11:59 PM on 30th August. Terms & Conditions Apply. Winners will be selected at BPCL’s discretion. @HardeepSPuri @PetroleumMin @Secretary_MoPNG
- Sep 19, 202635x their median
Do you have sharp eyes to find identical pairs? Carefully look BeCafe food freshly cooked and kept behind those numbers. Comment the identical pairs numbers below! How to Play: • Look carefully to the numbers and food item behind it • Identify the identical pairs. • Comment the pair of numbers below. • Tag 3 friends who love such fun games • Like this post and follow @bpclimited to participate. • The most liked correct comment wins an exciting surprise voucher. Contest closes at 11:59 PM on 20th September 2026 Terms & Conditions Apply Winners will be selected at BPCL's discretion. #BPCL #ContestAlert #SudokuChallenge #BrainTeaser #EnergisingLives @HardeepSPuri @PetroleumMin @Secretary_MoPNG
- Oct 23, 202615x their median
Clean, hygienic and safe toilets are an essential part of a comfortable journey. At Bharat Petroleum, we are committed to providing a better washroom experience at our fuel stations. You can help us make it even better! Next time you visit, scan the Darpan@petrolpump QR code and share your experience. Every rating and every suggestion helps us improve. Your feedback helps shape a better DriveFresh restroom experience for travellers on the road. Download the Darpan@petrolpump app on the App Store or Google Play. #WeHearYou #DriveFresh #Darpan #BharatPetroleum #CleanToilets #SwachhBharat #SpecialCampaign6 @HardeepSPuri @PetroleumMin @Secretary_MoPNG @BPCLRetail1 @DARPG_GoI
- Aug 24, 20267.9x their median
India's ethanol is primarily produced from surplus grains and maize. Modern ethanol plants use minimal water and recycle it efficiently, making production increasingly resource-conscious. BPCL is committed to sharing facts around sustainable fuels. #BPCL #E20Facts #SustainableFuel #CleanEnergy #FuelAwareness @HardeepSPuri @PetroleumMin @Secretary_MoPNG
- Aug 22, 20267.9x their median
Something is brewing. And it’s bigger than you think. BPCL’s Trichy Territory has achieved a first, 100% automation across every Retail Outlet, without de-boarding a single asset. Stay tuned to know how Trichy became the 1st Territory in India to be 100% automated. Worth hearing. Episode 2 of Something’s Brewing drops tomorrow, Sunday. #SomethingsBrewing #BPCL #TrichyTerritory #100PercentAutomation #TeamBPCL @HardeepSPuri @PetroleumMin @Secretary_MoPNG
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 7 interactions against 475K followers, an engagement rate of 0.002%. Measured over 36 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 643 times each, and 1.09% of those impressions turn into an interaction. That is about 0.135% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.5 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 36 posts sampled, 100% carry an image or video and 8% link out. The account's strongest tracked post pulled 458 interactions, about 65x its own typical post. Recurring topics include #drivefresh, #bpcl, #swachhbharat.
- What is Bharat Petroleum's engagement rate on X?
- Bharat Petroleum (@BPCLimited) has an engagement rate of 0.002%, based on the median interactions across 36 original posts from the last 30 days against 474,715 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Bharat Petroleum sits below the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BPCLimited have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BPCLimited post?
- Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 2.47 posts per day across the measured window.