PT Bank Negara Indonesia (Persero) Tbk. engagement report
@BNI - 1.1M followers on X
Measured over 158 original posts from a 30-day window, last computed on October 29, 2026.
Engagement
A typical post picks up 2 interactions against 1.1M followers, an engagement rate of 0%. Posts are seen about 1.1K times each, and 0.179% of those impressions turn into an interaction. That is about 0.098% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 158 posts sampled, 100% carry an image or video, 5% are part of a thread and 80% link out. The account's strongest tracked post pulled 689 interactions, about 345x its own typical post. Recurring topics include #bni46, #melayanisepenuhhati, #jadiinmaumu.
Measured over 158 original posts from a 30-day window, last computed on October 29, 2026. Recurring tags: #bni46, #melayanisepenuhhati, #jadiinmaumu.
Where this sits in the catalog
At under 0.001%, PT Bank Negara Indonesia (Persero) Tbk. sits below the 10th percentile of the 212,270 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.695% |
| 90th percentile | 2.61% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 03:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 80% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 80% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 689 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 27, 2025345x their median
No way tipu-tipu! Awas ada "SMS palsu" dengan sender mengaku atas nama BNI!🚨 Selalu hati-hati dan waspada jangan sampai tertipu oleh SMS palsu yang mengaku dari BNI ⚠️ Di era digital kayak sekarang, penipu makin kreatif lho ngeluarin jurus tipu-tipunya. Salah satunya lewat SMS yang kelihatan “resmi” mengaku dari BNI, padahal ini "jebakan" yang minta kamu klik link palsu atau install aplikasi berbahaya. Para penipu juga berani mencantumkan nama-nama perusahaan atau instansi terpercaya untuk bikin kamu makin percaya dengan isi pesan di SMS palsu itu.
- Sep 7, 202614x their median
Promo cari tiket pesawat khusus bulan September! 👀✈️ Mau short getaway atau perjalanan ke kota incaran? Pesan tiket Pelita Air lewat aplikasi MyPertamina, bayar pakai Kartu Kredit BNI-MyPertamina, dan dapatkan: 💸 Cashback Rp80 ribu 💸 Yuk, pilih destinasinya, booking tiketnya, dan nikmati penerbangannya! 🧳✨ 📅 Periode promo hingga 30 September 2026 📃 Informasi lengkap: https://t.co/uIk188rSKT BNI berizin dan diawasi oleh Otoritas Jasa Keuangan dan Bank Indonesia, serta merupakan peserta penjaminan LPS #BNI46 #MelayaniSepenuhHati #MyPertamina #PromoBNI
- Oct 13, 20266.0x their median
Mandalika menjadi saksi persaingan sengit para rider dunia dan kemeriahan MotoGP Pertamina Grand Prix of Indonesia 2026. 🏁 Dalam gelaran ini, BNI turut berpartisipasi memberikan berbagai promo dan keuntungan, sekaligus mendukung pengalaman bertransaksi yang lancar selama rangkaian acara berlangsung. Melalui Kartu BNI dan QRIS wondr by BNI, nasabah berkesempatan menikmati beragam benefit, mulai dari cashback pembelian official merchandise hingga berbagai penawaran menarik lainnya. Khusus nasabah BNI Emerald dan BNI Private, BNI menyajikan pengalaman eksklusif di Area 360 sebagai wujud layanan istimewa. Kemeriahan akhir pekan di Mandalika semakin lengkap dengan penampilan spesial dari artis ternama yang membawa suasana penuh energi dan hiburan. Keterlibatan BNI dalam ajang internasional ini juga menjadi bagian dari dukungan terhadap aktivitas ekonomi di sekitar penyelenggaraan MotoGP, termasuk melalui kelancaran layanan transaksi bagi nasabah dan pelaku usaha. Terima kasih telah menjadi bagian dari keseruan MotoGP Pertamina Grand Prix of Indonesia 2026. Sampai bertemu di momen istimewa berikutnya! BNI berizin dan diawasi oleh Otoritas Jasa Keuangan dan Bank Indonesia, serta merupakan peserta penjaminan LPS. #BNI46 #MelayaniSepenuhHati
- Oct 12, 20265.5x their median
Hanya 3 Hari! Promo HARGOLNAS di HappyFresh 🛒🥬✨ Rayakan Hari Grocery Online Nasional dengan belanja kebutuhan harian lewat aplikasi HappyFresh. Transaksi pakai Kartu Kredit BNI dan nikmati: 💸 Diskon Rp100 ribu 💸 Yuk, belanja sekarang dan manfaatkan promonya! 🧺 🗓️ Periode: 10–12 Oktober 2026 📃 Informasi lengkap: https://t.co/Q2TKAoJK9b Belum jadi Nasabah BNI? Buka rekening dengan mudah melalui wondr by BNI. Download di App Store/Play Store atau kunjungi https://t.co/IUln4c4RS0. BNI berizin dan diawasi oleh Otoritas Jasa Keuangan dan Bank Indonesia, serta merupakan peserta penjaminan LPS. #BNI46 #MelayaniSepenuhHati #HappyFresh #HARGOLNAS #PromoBNI
- Oct 7, 20265.5x their median
What matters most deserves a connection that goes beyond the ordinary. Discover a more elevated way to stay connected to your wealth, with an experience thoughtfully designed around your needs, your aspirations, and the life you value. Connected to your Wealth. Step into the new BNI Private Experience. Update your wondr by BNI to version 1.6.1 today. For more information visit https://t.co/iZR46toGTi BNI is licensed and supervised by Otoritas Jasa Keuangan & Bank Indonesia. BNI is underwriting participant of LPS. #BNI46 #MelayaniSepenuhHati #BNIPrivate #BeyondWealth
- Sep 4, 20265.5x their median
Selamat Hari Pelanggan Nasional untuk seluruh Nasabah Setia BNI. Selama 80 Tahun BNI tumbuh dan melangkah bersama Nasabah. Kepercayaan dan kesetiaan Nasabah selalu menjadi semangat kami untuk terus menghadirkan layanan yang semakin mudah, relevan dan sesuai kebutuhan Nasabah. Melalui semangat Seva, Karya, dan Raksa, BNI akan terus berinovasi dan meningkatkan kualitas layanan, agar dapat selau hadir memberikan pengalaman terbaik di setiap langkah perjalanan Nasabah bersama BNI. Terima kasih telah menjadi bagian dari perjalanan BNI. #BNI46 #MelayaniSepenuhHati #HarPelNas
- Oct 11, 20264.0x their median
Belanja hari Minggu? Ada diskon di ASTRO 🛒 Rayakan ASTROVER5ARY dengan belanja buah, sayur, snack, minuman, sampai kebutuhan harian lainnya lewat aplikasi ASTRO pakai Kartu Kredit BNI 🎉 ✨ Masukkan kode promo BNICCASTROKT dan nikmati: 💸 Diskon Rp55 ribu 💸 Yuk, isi keranjang dan manfaatkan promonya selama Oktober! 🛒🥳 🗓️ Periode hingga 25 Oktober 2026, setiap hari Minggu 📃 Informasi lengkap: https://t.co/pVmmKSFC0t Belum jadi Nasabah BNI? Buka rekening dengan mudah melalui wondr by BNI. Download di App Store/Play Store atau kunjungi https://t.co/IUln4c4RS0. BNI berizin dan diawasi oleh Otoritas Jasa Keuangan dan Bank Indonesia, serta merupakan peserta penjaminan LPS. #BNI46 #MelayaniSepenuhHati #ASTRO #PromoBNI
- Oct 10, 20264.0x their median
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- Sep 3, 20264.0x their median
Nasabah BNI yang terhormat, Kami informasikan hari Jumat, 4 September 2026 pukul 01:00 WIB - 02.00 WIB akan ada peningkatan layanan pada wondr by BNI Selama proses peningkatan layanan tersebut, wondr by BNI diatas tidak dapat digunakan. Silakan gunakan channel BNI lainnya untuk transaksi. Untuk informasi detail dapat dilihat pada https://t.co/xs7pOPw3b1 #BNI46 #PeningkatanLayanan #MelayaniSepenuhHati
- Sep 1, 20264.0x their median
Ternyata beda algoritma gak bikin beda dunia. Apalagi kalau ada wondrZ. Anak bebas eksplor banyak versi, dan mulai belajar atur uang sendiri. Sementara orang tua gak perlu worry, bisa mantau lewat wondr by BNI. wondrZ Own Your wondrZ Ayo, mulai menabung untuk masa depan kamu. Info selengkapnya cek https://t.co/kmyY63AJ0O #BNI46 #jadiinmaumu #MelayaniSepenuhHati
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 1.1M followers, an engagement rate of 0%. Posts are seen about 1.1K times each, and 0.179% of those impressions turn into an interaction. That is about 0.098% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 03:00 UTC, and Tuesday is the busiest day of the week. Of the 158 posts sampled, 100% carry an image or video, 5% are part of a thread and 80% link out. The account's strongest tracked post pulled 689 interactions, about 345x its own typical post. Recurring topics include #bni46, #melayanisepenuhhati, #jadiinmaumu.
- What is PT Bank Negara Indonesia (Persero) Tbk.'s engagement rate on X?
- PT Bank Negara Indonesia (Persero) Tbk. (@BNI) has an engagement rate of 0%, based on the median interactions across 158 original posts from the last 30 days against 1,133,535 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, PT Bank Negara Indonesia (Persero) Tbk. sits below the 10th percentile of the 212,270 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BNI have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BNI post?
- Most posts go out around 03:00 UTC, and Tuesday is its busiest day, at roughly 5.67 posts per day across the measured window.