BILD engagement report
@BILD - 1.8M followers on X
Measured over 1 original post from a 30-day window, last computed on August 22, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 762 interactions against 1.8M followers, an engagement rate of 0.042%. Posts are seen about 128K times each, and 0.594% of those impressions turn into an interaction. That is about 7.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 13K interactions, about 18x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 22, 2026. Recurring tag: #klingbeil.
Where this sits in the catalog
At 0.042%, BILD sits above the 25th percentile of the 9,981 accounts in this comparison. That places it in the below the median band, which runs 0.007% to 0.047%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.325% |
| 90th percentile | 2.60% |
| 99th percentile | 357.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 100% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | -5% | -7% to -4% | 7.9K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 192 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Nov 30, 202518x their median
Wir waren am Samstag für eine Reportage von „Ronzheimer – Wie geht’s, Deutschland?“ für Sat.1 in Gießen mit einem Kamerateam unterwegs – sowohl in der Messehalle als auch davor bei den Protesten gegen die Gründung der AfD-Jugendorganisation. Bei einer Demonstration an der Adenauerbrücke führten wir gegen 11.30 Uhr zunächst Interviews mit Teilnehmerinnen und Teilnehmern der Proteste. Nach kurzer Zeit wurden wir jedoch von immer mehr Menschen erkannt und angefeindet. Über Lautsprecher wurde schließlich von einer Bühne aus verkündet, dass Paul Ronzheimer vor Ort sei und Interviews führe. Die Demonstrierenden wurden daraufhin von einem Sprecher aufgefordert, „Lärm“ gegen uns zu machen. In der Folge sammelten sich immer mehr Menschen um unser Team und mich; zeitweise bildeten sie einen regelrechten Kessel. Demonstrierende riefen uns „Hau ab!“, „Nazis raus!“ und „Es gibt kein Recht auf Nazi-Propaganda“ entgegen. Nachdem wir das Zentrum der Proteste an der Adenauerbrücke verlassen hatten, folgten uns mehrere hundert Demonstrierende weiterhin die Straße entlang, skandierten Parolen und wurden zunehmend aggressiver. Mehrere Polizistinnen und Polizisten mussten unser Team schützen und forderten uns aufgrund der eskalierenden Sicherheitslage auf, die Dreharbeiten abzubrechen. Andernfalls würden sie uns einen Platzverweis erteilen müssen. Die Beamten brachten uns schließlich auf ein abgeschlossenes Gelände der Stadtwerke Gießen, damit uns die Demonstrierenden nicht weiter verfolgen konnten. Dort mussten wir mehr als eine Stunde bleiben, bevor wir unsere Dreharbeiten in der Stadt und in der Messehalle fortsetzen konnten. Das, was mein Team und ich in Gießen bei den Protesten gegen die AfD-Jugendorganisation erlebt haben, war eine massive Einschränkung der Pressefreiheit – und völlig inakzeptabel. Die Beleidigungen und Aggressionen haben uns zutiefst erschüttert.
- May 31, 20267.3x their median
Die TV-Doku „Unraveling UNRWA“ beschreibt die unheilige Allianz der UN-Hilfsorganisation mit Extremisten und Mördern der Palästinenser. Sie wurde u.a. für das ZDF produziert, ist dort aber nie zu sehen gewesen. Sehen Sie die ganze Doku hier bei BILD: https://t.co/Un74CMeUH1 https://t.co/pQjZX7sfQJ
- Nov 13, 20256.7x their median
Ich danke euch! #Bambi https://t.co/EjlqDh8fMj
- Dec 21, 20253.3x their median
„Wenn da lauter AfD-Ministerpräsidenten sind, was demnächst so sein wird, was machst du denn dann, also wenn du Jan Böhmermann bist, machst du dann deine Landkarte, die du deinen Kindern zeigst, ohne den Osten?“ Jakob Augstein rechnet mit Jan Böhmermann ab. https://t.co/sCozm9fngq
- Nov 5, 20252.9x their median
Egal, wo man hinblickt, egal, mit welchen Politikern man spricht, es gibt gegenseitige Schuldzuweisungen, offenen Streit, mangelnde Strategie, katastrophale Kommunikation – und das Schlimmste: völlige Planlosigkeit. Meine Analyse: https://t.co/rDcMPmqEKr https://t.co/GvXWRjFvG8
- Feb 7, 20262.7x their median
Sind die Grünen bereit, in Berlin mit der Linkspartei eine Regierung zu formen, trotz der vielen Antisemiten in der Partei? Auch darüber habe ich mit dem Grünen-Chef Felix Banaszak im Podcast gesprochen. https://t.co/RBFf013Bio
- Jan 13, 20262.5x their median
+++ @BILD exklusiv: Der CDU/CSU-Wirtschaftsflügel kündigt des Koalitionsfrieden mit der SPD auf! https://t.co/stBVmf2QWn https://t.co/yFF873R7Jt
- Mar 24, 20262.1x their median
NEU: Nach meinem BILD-Bericht beendet die Deutsche Welle endgültig die Zusammenarbeit mit zwei Reportern aus dem Irak und Gaza, die auf Social Media Terror-Propaganda verbreitet haben. https://t.co/lqqc52SZ3Z
- Jul 17, 20262.0x their median
BREAKING Podcast: Jetzt spricht Jens Spahn! Ich habe 30 Minuten Podcast gemacht, geschaltet in die USA. Und Spahn mit der massiven Kritik aus der eigenen Partei an der Leihmutterschaft konfrontiert. Spahn lässt seine politische Zukunft offen und sagt, dass darüber die Fraktion entscheiden müsse. Das ganze Gespräch überall, wo es Podcasts gibt!
- Feb 24, 2026
Endlich ist Habecks Heizgesetz Geschichte! Die umstrittene 65%-Ökoenergie-Quote fällt wieder weg. Öl- und Gasheizungen können auch über 2045 hinaus laufen. Sogar das Klimaziel 100% Ökoenergie ab 2045 soll es so nicht mehr geben. Mehr 👇 https://t.co/p7iE9B5PnA https://t.co/Fey2FWRznU
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 762 interactions against 1.8M followers, an engagement rate of 0.042%. Posts are seen about 128K times each, and 0.594% of those impressions turn into an interaction. That is about 7.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 13K interactions, about 18x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is BILD's engagement rate on X?
- BILD (@BILD) has an engagement rate of 0.042%, based on the median interactions across 1 original posts from the last 30 days against 1,821,616 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.042%, BILD sits above the 25th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BILD have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BILD post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 0.07 posts per day across the measured window.