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BET Current engagement report

@BET_Current - 108K followers on X

Measured over 27 original posts from a 30-day window, last computed on October 12, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 108K followers
Per impression
0%
356 views on a typical post
Reach
0.33%
of its followers see a post
Typical post
0
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.9/day
active 53% of days
Peak time
16:00 UTC
Friday

A typical post picks up 0 interactions against 108K followers, an engagement rate of 0%. Measured over 27 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 356 times each, and 0% of those impressions turn into an interaction. That is about 0.331% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 27 posts sampled, 100% carry an image or video and 7% link out. The account's strongest tracked post pulled 18 interactions.

Measured over 27 original posts from a 30-day window, last computed on October 12, 2026.

Compared with accounts its own size

BET Current's engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0%, BET Current sits below the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link7% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 332 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 11, 2026

    What happens when Black Studies starts disappearing from college campuses? 🎓 The conversation goes beyond the classroom, it raises bigger questions about whose history is taught, protected and prioritized. Get into the conversation on today’s #BETNews. https://t.co/ZPB4b1KLaT

    123301.8K viewsView on X
  • Sep 8, 2026

    From Chicago to the world, Soul Train has been moving the culture for generations. Now, the Soul Train Awards are bringing it back HOME to celebrate the artists, music and legacy behind it all. 🚂🖤 #BETNews takes us through the history before the #SoulTrainAwards return November 27. Love, Peace & Soul. ✌🏾

    92101.7K viewsView on X
  • Sep 24, 2026

    Lisa Leslie in bronze. The first Sparks player ever with a statue, and Magic and Candace Parker were there to see it. Plus, the Giants lose Jaxson Dart for the season, the WNBA's No. 2 seed comes down to tonight, and Lonzo Ball wants everyone to relax. https://t.co/1I0RT7dEy4

    4110471 viewsView on X
  • Aug 27, 2026

    Big Sean isn’t just putting on for Detroit, he’s pouring back into it. 💯 BET News reporter Bre Teamer spoke with Sean and Detroit’s first Black woman mayor, Mary Sheffield, about his years of investing in the city, uplifting its youth and creating opportunities that can make a lasting impact. #BETNews

    3100884 viewsView on X
  • Aug 26, 2026

    Food tampering targeted at Black customers or an elaborate social media hoax? A viral post has put Texas Roadhouse and Logan’s Roadhouse at the center of disturbing allegations, but both restaurants say the claims aren’t true. Texas Roadhouse even suggested the post could have originated from a bot or AI. Would you still eat there after seeing these allegations? #BETNews

    1110768 viewsView on X
  • Sep 24, 2026

    On the surface, it's a survival story about a man and his dog. Underneath, it's about faith, sobriety and fighting for the next small win. @falen_dejael sits down with Brad Pitt at the Tennessee premiere of The Heart of the Beast. Watch the full interview on YouTube. https://t.co/AQG5QtzmZA

    2000294 viewsView on X
  • Sep 11, 2026

    History could be loading for Taylor Townsend. 🎾 One more win at the US Open and she completes the career doubles Grand Slam alongside Katerina Siniakova! 🏆 Off the court, the sports headlines are stacking up from major NFL updates to a federal investigation involving the Clippers. Catch up on everything making noise with today’s #TheScoreboard! #BET

    2000548 viewsView on X
  • Aug 31, 2026

    Four years pretending to be an NFL player on dating apps is WILD work. 😭 The FBI says Daejon Love and his partner allegedly scammed more than two dozen women out of $1.3 million and social media has plenty to say. #TheScoreboard https://t.co/D3eOYCH5lE

    1100448 viewsView on X
  • Aug 28, 2026

    Black families deserve answers. Period. The Legal Defense Fund is pushing Congress and the United Nations to investigate whether racial bias is playing a role in how suspicious deaths involving Black Americans are investigated, reported and classified. Do you think an independent investigation is overdue? #BETNews

    1100555 viewsView on X
  • Aug 26, 2026

    Angel Reese is rewriting the record books. 🏀🔥 After pulling down 26 rebounds against the Sparks, Reese set a new WNBA single-game record AND passed the league’s all-time single-season rebounding mark in the same night. What can’t she do?! #TheScoreboard https://t.co/JUupu3VZxO

    1100645 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 0 interactions against 108K followers, an engagement rate of 0%. Measured over 27 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 356 times each, and 0% of those impressions turn into an interaction. That is about 0.331% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 27 posts sampled, 100% carry an image or video and 7% link out. The account's strongest tracked post pulled 18 interactions.

What is BET Current's engagement rate on X?
BET Current (@BET_Current) has an engagement rate of 0%, based on the median interactions across 27 original posts from the last 30 days against 107,507 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0%, BET Current sits below the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BET_Current have real engagement?
Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BET_Current post?
Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 0.9 posts per day across the measured window.

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