BET Current engagement report
@BET_Current - 108K followers on X
Measured over 27 original posts from a 30-day window, last computed on October 12, 2026.
Engagement
A typical post picks up 0 interactions against 108K followers, an engagement rate of 0%. Measured over 27 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 356 times each, and 0% of those impressions turn into an interaction. That is about 0.331% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 27 posts sampled, 100% carry an image or video and 7% link out. The account's strongest tracked post pulled 18 interactions.
Measured over 27 original posts from a 30-day window, last computed on October 12, 2026.
Compared with accounts its own size
BET Current's engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 0% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0%, BET Current sits below the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 7% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 7% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 332 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 11, 2026
What happens when Black Studies starts disappearing from college campuses? 🎓 The conversation goes beyond the classroom, it raises bigger questions about whose history is taught, protected and prioritized. Get into the conversation on today’s #BETNews. https://t.co/ZPB4b1KLaT
- Sep 8, 2026
From Chicago to the world, Soul Train has been moving the culture for generations. Now, the Soul Train Awards are bringing it back HOME to celebrate the artists, music and legacy behind it all. 🚂🖤 #BETNews takes us through the history before the #SoulTrainAwards return November 27. Love, Peace & Soul. ✌🏾
- Sep 24, 2026
Lisa Leslie in bronze. The first Sparks player ever with a statue, and Magic and Candace Parker were there to see it. Plus, the Giants lose Jaxson Dart for the season, the WNBA's No. 2 seed comes down to tonight, and Lonzo Ball wants everyone to relax. https://t.co/1I0RT7dEy4
- Aug 27, 2026
Big Sean isn’t just putting on for Detroit, he’s pouring back into it. 💯 BET News reporter Bre Teamer spoke with Sean and Detroit’s first Black woman mayor, Mary Sheffield, about his years of investing in the city, uplifting its youth and creating opportunities that can make a lasting impact. #BETNews
- Aug 26, 2026
Food tampering targeted at Black customers or an elaborate social media hoax? A viral post has put Texas Roadhouse and Logan’s Roadhouse at the center of disturbing allegations, but both restaurants say the claims aren’t true. Texas Roadhouse even suggested the post could have originated from a bot or AI. Would you still eat there after seeing these allegations? #BETNews
- Sep 24, 2026
On the surface, it's a survival story about a man and his dog. Underneath, it's about faith, sobriety and fighting for the next small win. @falen_dejael sits down with Brad Pitt at the Tennessee premiere of The Heart of the Beast. Watch the full interview on YouTube. https://t.co/AQG5QtzmZA
- Sep 11, 2026
History could be loading for Taylor Townsend. 🎾 One more win at the US Open and she completes the career doubles Grand Slam alongside Katerina Siniakova! 🏆 Off the court, the sports headlines are stacking up from major NFL updates to a federal investigation involving the Clippers. Catch up on everything making noise with today’s #TheScoreboard! #BET
- Aug 31, 2026
Four years pretending to be an NFL player on dating apps is WILD work. 😭 The FBI says Daejon Love and his partner allegedly scammed more than two dozen women out of $1.3 million and social media has plenty to say. #TheScoreboard https://t.co/D3eOYCH5lE
- Aug 28, 2026
Black families deserve answers. Period. The Legal Defense Fund is pushing Congress and the United Nations to investigate whether racial bias is playing a role in how suspicious deaths involving Black Americans are investigated, reported and classified. Do you think an independent investigation is overdue? #BETNews
- Aug 26, 2026
Angel Reese is rewriting the record books. 🏀🔥 After pulling down 26 rebounds against the Sparks, Reese set a new WNBA single-game record AND passed the league’s all-time single-season rebounding mark in the same night. What can’t she do?! #TheScoreboard https://t.co/JUupu3VZxO
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 0 interactions against 108K followers, an engagement rate of 0%. Measured over 27 original posts, its engagement rate beats 0% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 356 times each, and 0% of those impressions turn into an interaction. That is about 0.331% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 27 posts sampled, 100% carry an image or video and 7% link out. The account's strongest tracked post pulled 18 interactions.
- What is BET Current's engagement rate on X?
- BET Current (@BET_Current) has an engagement rate of 0%, based on the median interactions across 27 original posts from the last 30 days against 107,507 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0%, BET Current sits below the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BET_Current have real engagement?
- Its engagement rate beats 0% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BET_Current post?
- Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 0.9 posts per day across the measured window.