BET engagement report
@BET - 2.6M followers on X
Measured over 146 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 42 interactions against 2.6M followers, an engagement rate of 0.002%. Measured over 146 original posts, its engagement rate beats 22% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 13K times each, and 0.311% of those impressions turn into an interaction. That is about 0.512% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 22:00 UTC, and Tuesday is the busiest day of the week. Of the 146 posts sampled, 99% carry an image or video. The account's strongest tracked post pulled 19K interactions, about 453x its own typical post. Recurring topics include #comedyfunnight, #comicviewrooftopseries, #mspatsettlesit.
Measured over 146 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #comedyfunnight, #comicviewrooftopseries, #mspatsettlesit.
Compared with accounts its own size
BET's engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 28% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, BET sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 22:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 25, 2026453x their median
From country to R&B, Dolly Parton’s songwriting touched generations of Black artists. ✍🏾 Her songs crossed genres, generations and cultures including inspiring and being recorded by some of the biggest names in Black music. Revisiting this 106 & Park moment and celebrating a true music legend. Rest in peace, Dolly Parton. #BETRemembers #106andPark #DollyParton
- Aug 27, 2026364x their median
Keith Lee's latest visit to Gary, Indiana is a reminder of what can happen when visibility turns into action and community answers the call. After seeing residents of Gary struggling in the aftermath of the August 11 storms, Keith used his platform to bring attention and resources to the city. In just days, that call grew into a massive relief effort with 40+ food trucks, hundreds of volunteers, more than 10 companies and thousands of residents receiving food, cleaning supplies and other essentials. Keith contributed $15,000 toward the effort, with Indiana Pacers star Tyrese Haliburton matching his donation for a combined $30,000. The Salvation Army, City of Gary, Ace Hardware and others also joined the effort. Gary, we see you. 🤎
- Aug 21, 202698x their median
Max B has some words for his brother and the accusations coming his way. He explains why he chose to take his 20, refused to roll the dice with his freedom and has no regrets about how he handled his case. Watch #TheJasonLeeShow NOW on BET’s YouTube. https://t.co/bKIMNf3SWd
- Aug 18, 202688x their median
Today, we remember Malcolm-Jamal Warner on what would have been his 56th birthday. 🕊️ From growing up before our eyes as Theo Huxtable on The Cosby Show to bringing his talent to Malcolm & Eddie, Reed Between the Lines and beyond, Malcolm left an indelible mark across generations. As an Emmy-nominated actor, director, musician and poet, his legacy extends far beyond any single role. It lives in the laughter, lessons and representation he gave us throughout his remarkable career. Happy heavenly birthday. Your brilliance will not be forgotten.
- Aug 29, 202673x their median
Today, on what would have been his 68th birthday, we celebrate an artist whose voice, movement, visuals and imagination helped redefine what it meant to be a global superstar. Happy birthday Michael Jackson! https://t.co/lMjkzHy3Dk
- Sep 1, 202672x their median
25 years later and “Who’s That Girl?” can still move a crowd halfway across the world. 🐾 Eve hit the stage in Romania for Retrograde Festival, bringing one of the defining records of her era to a festival built around the music and nostalgia of the 2000s. From Philly to Romania, E-V-E is still THAT girl.
- Sep 1, 202654x their median
Nearly 30 years after Tupac Shakur was fatally shot in Las Vegas, a jury has reached a historic verdict in his murder case. Duane “Keffe D” Davis has been found guilty of first-degree murder in connection with the 1996 killing of the 25-year-old hip-hop icon. Prosecutors did not accuse Davis of firing the fatal shots, but argued that he orchestrated the attack and provided the weapon used in the shooting. Davis was the only person ever charged in Tupac’s murder. The verdict marks a major development in a case that has remained one of the most infamous and closely followed mysteries in hip-hop history.
- Sep 1, 202645x their median
Angel Reese just added another historic milestone to her career 🏀 The Atlanta Dream star officially recorded her 29th double-double of the season, meaning she’s now had 29 games with double-digit numbers in two statistical categories. This sets a new WNBA single-season record adding yet another milestone under her belt. Three records, one historic season, and she's not finished yet.
- Jun 18, 202643x their median
From Amateur Night at the Apollo to our Living Legend Icon recipient 🙌🏾 Ms. Lauryn Hill's career has been one for the books, but tell us, which moment is your favorite? Watch @mslaurynhill receive the Living Legend Icon Award at the #BETAwards, June 28 at 8/7c! https://t.co/DlmAK0MPeI
- Aug 15, 202641x their median
Meet the Mitchells 🤍 Coco Jones took to instagram to share an intimate look inside her wedding to Donovan Mitchell, giving us a closer glimpse at the moments behind their “I do.” https://t.co/RkmWk8hpEY
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 42 interactions against 2.6M followers, an engagement rate of 0.002%. Measured over 146 original posts, its engagement rate beats 22% of 3,774 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 13K times each, and 0.311% of those impressions turn into an interaction. That is about 0.512% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 22:00 UTC, and Tuesday is the busiest day of the week. Of the 146 posts sampled, 99% carry an image or video. The account's strongest tracked post pulled 19K interactions, about 453x its own typical post. Recurring topics include #comedyfunnight, #comicviewrooftopseries, #mspatsettlesit.
- What is BET's engagement rate on X?
- BET (@BET) has an engagement rate of 0.002%, based on the median interactions across 146 original posts from the last 30 days against 2,609,728 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, BET sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BET have real engagement?
- Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BET post?
- Most posts go out around 22:00 UTC, and Tuesday is its busiest day, at roughly 5 posts per day across the measured window.