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barkha dutt engagement report

@BDUTT - 6.7M followers on X

Measured over 81 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 6.7M followers
Per impression
0.176%
53K views on a typical post
Reach
0.8%
of its followers see a post
Typical post
93
interactions (median)
Saved
0.021%
11 bookmarks on a typical post
Posting rate
4.47/day
active 90% of days
Peak time
16:00 UTC
Friday

A typical post picks up 93 interactions against 6.7M followers, an engagement rate of 0.001%. Measured over 81 original posts, its engagement rate beats 21% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 53K times each, and 0.176% of those impressions turn into an interaction. That is about 0.795% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 81 posts sampled, 94% carry an image or video and 56% link out. The account's strongest tracked post pulled 25K interactions, about 269x its own typical post. Recurring topics include #nepalfloods, #jharkhand, #nepal.

Measured over 81 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #nepalfloods, #jharkhand, #nepal.

Compared with accounts its own size

barkha dutt's engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 17% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, barkha dutt sits below the 10th percentile of the 36,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.431%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,137 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.431%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%51K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%71K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%93K
14:00 UTC-3%96K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%229K
Monday0%284K
Tuesday-2%273K
Wednesday-1%250K
Thursday-2%243K
Friday-3%251K
Saturday+3%226K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 12, 2021269x their median

    After 16 days of COVID i mixed my father’s ashes into a rose plant and two evergreen trees, sought his blessings, and return my broken heart to the reporting road for @themojostory starting travels through rural India. This will be a personal pilgrimage. Wish us luck and love https://t.co/B3VaWqow5D

    21K1.3K2.7K215View on X
  • Aug 28, 202676x their median

    An unbelievable video captures the last three minutes in the life of Trishuli town in Nepal before flood waters devoured it whole #nepal https://t.co/vGb45xZVD2

    5.7K1.1K211681.4M viewsView on X
  • Aug 13, 202658x their median

    BREAKING: Bar Council of India directs State Bar Councils not to enrol any 2026 NALSAR graduate as an advocate until further orders. BCI seeks a report identifying those behind the campaign over CJI Surya Kant’s participation in the University’s convocation. A final decision will be taken on August 19.

    3.1K8196468471.1M viewsView on X
  • Aug 14, 202634x their median

    BREAKING | Plea against BCI’s letters to NALSAR mentioned before Supreme Court Sr. Adv. K Parameshwar: BCI has no business of what’s going on in a university. CJI Kant: naturally this is absolutely uncalled for. It’s a dialogue between students and me. Who are they to raise an issue? This is totally uncalled for. In my student days I have been actively involved in student activities. Assuming even if they are wrong they have a right to protest. BCI doesn’t have any business. Order: issue notice. Meanwhile no action shall be taken punitive action to be taken against student or faculty of any national law university/law university.

    2.6K344118119403K viewsView on X
  • Aug 10, 202631x their median

    The debate around Newslaundry ethics is a reminder to all of us to remain humble. The problem begins precisely when you think you’re so much better than others that you can start being preacher & pulpit, doing long pieces on other newsrooms, based on exactly the sort of testimonies ( often unnamed) that are now challenging you. Anyone with a god complex will invariably be cut to size. This has literally nothing to do with media wars, or BJP vs Opposition. It’s the oldest proverb we learnt in nursery - those who live in glass houses should not throw stones at others. Yes, we are all imperfect, flawed, works in progress, making mistakes and trying to find our way through a changing world. Remaining grounded in that humility will go a long way. Nobody likes arrogance or humbug. Just my two bits. Sabki Dhulai se pehle apni bhi dhulai. Or recognise your obvious conflict of interest and likely doublespeak in commenting on others

    2.3K4087142693K viewsView on X
  • Aug 21, 202625x their median

    "Hum India Hain, Chinese Nahin"- Meet India's Darling- 4 year old Tinkle from Arunachal Pradesh whose viral video won every heart . She wants to be a doctor, her father is a policeman,her mother a nurse & we sang the anthem together, beaming. Watch in full https://t.co/J5vCdUFfi8 https://t.co/YFRP3o7CE1

    2.0K32334983K viewsView on X
  • May 21, 202119x their median

    What Vinod Mehta wrote on Tarun Tejpal. Look at the wording for sexual harassment: "Non-consensual carnal favour" https://t.co/xM5G6SJNFG

    1.6K5915889View on X
  • Aug 10, 202616x their median

    No its NOT Jantar Mantar vs Jharkhand. Jantar Mantar and Jharkhand do not need a Versus to frame them in the same sentence. The binary is false and entirely political. If you are selective about the anguish of a young person, staring at an uncertain future, because of a corroded system- and your empathy is either for Ranchi or Delhi, you are the problem; not the students or the youth. Proud to report and cover both agitations extensively, fairly & with compassion @themojostory

    1.0K16325967358K viewsView on X
  • Aug 8, 202611x their median

    “What is the point of education if you don’t even know your own history?” At the Jharkhand student protest, Babita, an Adivasi woman makes a powerful argument about what education really means — and who gets to define it. She speaks about growing up in a state where education has remained deeply unequal, where government schools struggle with basic resources and where, she says, thousands of schools have only one teacher. But for her, the problem goes beyond poor infrastructure and alleged corruption in examinations. She asks: why are children taught about India’s Independence, but not enough about Birsa Munda, the Santhal Hul or Jaipal Singh Munda? Why is Adivasi history and knowledge still pushed to the margins of the curriculum?

    7282712422111K viewsView on X
  • Aug 5, 202611x their median

    "DSP Ki Seat Hai to 1 Crore, 30 Lakhs Mein Bechee Ja Rahi Ha"- heartbreaking testimonies from protesting students in Jharkhand who join us live as the rain comes lashing down in Ranchi. This is a Recruitment Exam leak to positions in the Jharkhand Public Service Commission. https://t.co/PIE1t7rCLX

    771190175111K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nepalfloods#jharkhand#nepal#art#digital

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 93 interactions against 6.7M followers, an engagement rate of 0.001%. Measured over 81 original posts, its engagement rate beats 21% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 53K times each, and 0.176% of those impressions turn into an interaction. That is about 0.795% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 81 posts sampled, 94% carry an image or video and 56% link out. The account's strongest tracked post pulled 25K interactions, about 269x its own typical post. Recurring topics include #nepalfloods, #jharkhand, #nepal.

What is barkha dutt's engagement rate on X?
barkha dutt (@BDUTT) has an engagement rate of 0.001%, based on the median interactions across 81 original posts from the last 30 days against 6,654,338 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, barkha dutt sits below the 10th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BDUTT have real engagement?
Its engagement rate beats 21% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BDUTT post?
Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 4.47 posts per day across the measured window.

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