BDS movement engagement report
@BDSmovement - 473K followers on X
Measured over 32 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 836 interactions against 473K followers, an engagement rate of 0.177%. Posts are seen about 12K times each, and 7.22% of those impressions turn into an interaction. That is about 2.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 17:00 UTC, and Sunday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video, 28% are part of a thread and 19% link out. The account's strongest tracked post pulled 10K interactions, about 8.5x its own typical post. Recurring topics include #stopthegame, #banisrael, #nationsleague.
Measured over 32 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #stopthegame, #banisrael, #nationsleague.
Where this sits in the catalog
At 0.177%, BDS movement sits above the 50th percentile of the 201,225 accounts in this comparison. That places it in the above the median band, which runs 0.141% to 0.671%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 19% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 19% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 321 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 8, 20268.5x their median
BREAKING: Pro-Palestine activists have disrupted a presentation by Werner Vogels, Amazon vice president and Chief Technology Officer, at the UN’s “AI for Good” summit in Switzerland. Palestinian civil society strongly condemns the UN International Telecommunication Union’s shameful partnership with criminal tech companies in this summit, particularly Microsoft, Amazon, Google, Cisco, Oracle, and IBM. In providing cloud infrastructure and AI technologies to the Israeli war ministry, these companies are deeply complicit in Israel's military occupation, apartheid and genocide against Indigenous Palestinians. Project Nimbus, the joint $1.22 billion contract between Google and Amazon signed in 2021, provides cloud and AI tech services to the Israeli government and the Israeli military. It enables the Israeli military to run deadly AI programs such as Lavender and Gospel — crucial to its ongoing, livestreamed genocide in Gaza. We call for global pressure on the UN and its member States to end all UN partnership and contracts with these and similarly complicit corporations, and on Amazon and Google to drop their genocidal Project Nimbus.
- Oct 7, 20266.1x their median
Urgent action alert: We have less than 14 hours to pressure @AirFrance to stop a military shipment to genocidal Israel. The BDS movement salutes the French unions involved for their moral courage. https://t.co/XqCBqN1tRc
- Jun 19, 20263.6x their median
🇳🇴Norwegian government issues a draft bill to ban trade with Israel's illegal settlements. Covers import & export of goods, buying real estate, providing certain services & acquiring businesses in settlements. If Norway can do it, why not others? https://t.co/WbQrWHTfAO
- Jul 28, 20263.7x their median
This is Israel’s deliberate policy of ongoing Nakba. To maintain business as usual with the genocidal state of Israel or any of its complicit companies and institutions is to be complicit too. We need you to channel your rage, frustration, and grief into effective, strategic BDS action now.
- Jul 1, 20262.1x their median
Israel’s genocide in Gaza deliberately and systematically targets Palestinian children, a UN commission has concluded. https://t.co/RhBYhQxOOV
- Oct 15, 20262.7x their median
BREAKING: The Royal College of Pharmacists (UK), the professional leadership body for pharmacists and pharmaceutical scientists across Britain with approximately 34,000 members, has cut ties with Teva UK. https://t.co/94Jpmdj7TK
- Jun 29, 20261.9x their median
“Google’s aiding of Israel’s genocide against Palestinians exposes company and its leadership to potential legal liability.” Abolitionist Law Center, Center for Constitutional Rights, and Tech Justice Law notify Google’s leadership in historic move of legal accountability. This unprecedented legal notice to Google follows years of organizing by Google workers with @NoTechApartheid (NoTA).
- Sep 10, 20262.7x their median
A boycott of everything is a boycott that goes nowhere. In this second video of our BDS 101 series, learn about the strategy behind the BDS movement's boycott campaigns — and why our boycott targets are divided into priority, pressure and organic. https://t.co/O3c7omTcQ3
- Jun 22, 20261.7x their median
Another authoritarian, anti-Palestinian racist, militaristic, genocide-enabler has fallen. Starmer must be investigated for his criminal complicity in Israel’s genocide. https://t.co/ODO8PpbsVQ
- Jun 16, 20261.6x their median
This is only the latest in a series of revelations closely linking Israel to drug cartels, military juntas, and death squads throughout Latin America's history, as well as to the plundering of common resources and to systems of surveillance and repression. https://t.co/hZAlioUFBd
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 836 interactions against 473K followers, an engagement rate of 0.177%. Posts are seen about 12K times each, and 7.22% of those impressions turn into an interaction. That is about 2.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 17:00 UTC, and Sunday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video, 28% are part of a thread and 19% link out. The account's strongest tracked post pulled 10K interactions, about 8.5x its own typical post. Recurring topics include #stopthegame, #banisrael, #nationsleague.
- What is BDS movement's engagement rate on X?
- BDS movement (@BDSmovement) has an engagement rate of 0.177%, based on the median interactions across 32 original posts from the last 30 days against 472,888 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.177%, BDS movement sits above the 50th percentile of the 201,225 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BDSmovement have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BDSmovement post?
- Most posts go out around 17:00 UTC, and Sunday is its busiest day, at roughly 2.33 posts per day across the measured window.