Boston Consulting Group engagement report
@BCG - 505K followers on X
Measured over 3 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 53 interactions against 505K followers, an engagement rate of 0.011%. Posts are seen about 6.8K times each, and 0.785% of those impressions turn into an interaction. That is about 1.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 133 interactions, about 2.5x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on August 28, 2026.
Where this sits in the catalog
At 0.011%, Boston Consulting Group sits above the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Jun 2, 20252.5x their median
CEOs can’t afford to hit pause for too long despite ongoing uncertainty over tariffs. The longer indecision lingers, the more it risks sapping growth momentum. There are waypoints to guide CEOs’ decision making. Learn more about the five actions for steering through tariff ambiguity here: https://t.co/dp6hwB4zPR
- Jul 12, 20262.0x their median
The AI “honeymoon” is ending for many organizations right now. Early on, novelty drove momentum. Employees enjoyed the cognitive stretch, the new capabilities, the sense of possibility. Adoption climbed, and satisfaction scores looked good. But BCG's fourth annual AI at Work survey shows that as the novelty fades, employee joy usually drops unless something else takes over. That something is strategic clarity. Employees who receive clear direction on where AI is taking the organization and what to do with the time it frees up consistently outperform those with greater access to AI tools but no direction. Read BCG’s 2026 AI at Work report here: https://t.co/vELkmc2PQv
- Aug 1, 20261.9x their median
Summer is a time to catch up on reading and get ahead of all the latest AI trends. These four BCG publications explore the questions leaders are asking now: How AI will reshape jobs rather than replace them, why strategy matters more than tools, which human capabilities will become more valuable as AI adoption grows, and how leaders can prepare for multiple futures. Explore BCG's AI Summer Reading List here: • AI Will Reshape More Jobs Than It Replaces https://t.co/SdZSd1oWfQ • Beyond Tomorrow: Four Scenarios for the World of 2050 https://t.co/S6zrtJcp6S • AI at Work: Strategy Matters More Than Tools https://t.co/FGqpcJVAtK • When Everyone Uses AI, Companies Risk Losing Critical Skills https://t.co/OluUkKKwUg
- Apr 8, 20261.8x their median
AI will reshape how Americans work—but not in the way many expect. The BCG Henderson Institute estimates that 50–55% of US jobs will be altered by AI in the next 2–3 years, while 10–15% face elimination over a longer horizon. Why? Two factors will determine this outcome: how AI substitutes human work and how it increases demand. When jobs can be augmented by AI, organizations may quickly need more people in new and evolving roles. But full job replacement will happen more gradually. Find out how companies can prepare for the change: https://t.co/Sg1DlzSQvD
- Jun 19, 20261.6x their median
Skills that leaders identify as key to long-term organizational performance—judgment, problem understanding, creative thinking, and more—are the ones that they consider most at risk due to AI. When this skill attrition occurs across thousands of people simultaneously, the business's collective intelligence quietly degrades. This is “distributed de-skilling”—a collective erosion of human skills that undermines organizational intelligence and resilience over time. Here are six strategies to mitigate de-skilling risk: https://t.co/ADLpHWXBQQ
- Jul 9, 2026
BCG X’s Hamid Maher has experienced firsthand the harmful impact of climate change on his home country of Morocco. Despite this, he is hopeful AI solutions like Climate & Sustainability AI by BCG X can make a difference. Find out how AI is a catalyst for informed action and strategic investments. https://t.co/65ACBuFDIb
- Aug 17, 2026
The biggest AI skill isn't technical. It's curiosity. In a conversation between Reckitt CEO Kris Licht and BCG CEO Christoph Schweizer, one theme stood out: the companies seeing the most progress with AI have leaders who stay curious and persevere through setbacks. For Reckitt, adopting AI has been as much a change management journey as a technological one. It has reinforced the importance of creating space for learning, embracing experimentation, and developing the next generation of talent with both technical capabilities and human insight. Watch the full conversation to hear how these two leaders are rethinking transformation, talent, and the future of work: https://t.co/TA90xmdDjT
- Jun 24, 2026
Three times the marketing ROI. Tenfold improvement in campaign cycle times. 20–30% productivity improvements. These aren't projections. They're what CMOs are already seeing when AI is deployed across the full marketing function, not just in isolated tools. BCG experts share what sets AI leaders apart—from workflow orchestration to data activation—and how those choices make a difference. #BCGinCannes
- Jun 11, 2026
BCG's Tawfik Hammoud on how AI is rewiring consulting. The cost of inaction is higher than the cost of imperfection. The CEOs getting it right are fundamentally rethinking their companies for the AI age—and that’s rewiring what clients need from their consulting partners. At BCG, we work shoulder to shoulder with clients to combine strategic clarity and applied AI for transformative impact. Find out more: https://t.co/7jSi4z0uFa
- Jun 8, 2026
The social sector is already embracing AI. The opportunity now is to go further, bringing frontier capabilities to the organizations working on health, education, climate, and economic opportunity, at a scale that matches the size of the problems. BCG is committing $500 million to advance AI for social impact by 2030, starting with a partnership with @AnthropicAI and involving up to 20 leading social impact organizations this year. Across the sector, from NGOs and governments to development finance institutions and philanthropies, organizations will have access to AI shaped around the work they actually do. Because inclusive technology can create a future that works for everyone. https://t.co/75gfmnuGS1
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 53 interactions against 505K followers, an engagement rate of 0.011%. Posts are seen about 6.8K times each, and 0.785% of those impressions turn into an interaction. That is about 1.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 133 interactions, about 2.5x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Boston Consulting Group's engagement rate on X?
- Boston Consulting Group (@BCG) has an engagement rate of 0.011%, based on the median interactions across 3 original posts from the last 30 days against 504,897 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.011%, Boston Consulting Group sits above the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BCG have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BCG post?
- Most posts go out around 09:00 UTC, and Monday is its busiest day, at roughly 0.1 posts per day across the measured window.