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BCCI engagement report

@BCCI - 28M followers on X

Measured over 320 original posts from a 30-day window, last computed on October 6, 2026.

Engagement

Middle of its size range
Per follower
0.01%
of 28M followers
Per impression
2.44%
114K views on a typical post
Reach
0.41%
of its followers see a post
Typical post
2.8K
interactions (median)
Saved
0.017%
19 bookmarks on a typical post
Posting rate
13.23/day
active 100% of days
Peak time
15:00 UTC
Tuesday

A typical post picks up 2.8K interactions against 28M followers, an engagement rate of 0.01%. Measured over 320 original posts, its engagement rate beats 35% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 114K times each, and 2.44% of those impressions turn into an interaction. That is about 0.413% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 13.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 320 posts sampled, 88% carry an image or video and 73% link out. The account's strongest tracked post pulled 39K interactions, about 14x its own typical post. Recurring topics include #teamindia, #indvwi, #afgvind.

Measured over 320 original posts from a 30-day window, last computed on October 6, 2026. Recurring tags: #teamindia, #indvwi, #afgvind.

Compared with accounts its own size

BCCI's engagement rate beats 35% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 74% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.01%, BCCI sits above the 10th percentile of the 155,536 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.603%
p902.31%
p9983.4%
Engagement rate as a share of followers, across the 155,536 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,076 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.603%
90th percentile2.31%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video88% of posts+111%+108% to +115%34K
Outbound link73% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 88% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 73% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 188 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 27, 202614x their median

    The bat raise, the roar, the milestone šŸ‘šŸ‘ A Virat Kohli show in Thiruvananthapuram šŸæ Updates ā–¶ļø https://t.co/O2cs86p4gq #TeamIndia | #INDvWI | @mflone_ | @imVkohli https://t.co/7pW58tYKeJ

    35K4.0K1851881.2M viewsView on X
  • Sep 17, 202613x their median

    A MAGNIFICENT MILESTONE! šŸ’Æ Relive the moment Abhishek Sharma brought up a record-breaking hundred šŸŽ„šŸ‘ #TeamIndia | #AFGvIND https://t.co/SMbmXrtziL

    34K2.7K14889849K viewsView on X
  • Oct 3, 202613x their median

    š—šš—¢š—Ÿš—— š— š—˜š——š—”š—Ÿš—Ÿš—œš—¦š—§š—¦ š—”š—šš—”š—œš—” šŸ„‡ Congratulations #TeamIndia for successfully defending the Asian Games Gold Medal šŸ‘šŸ‘ Scorecard ā–¶ļø https://t.co/g4wzZagyGj #AsianGames https://t.co/sg7z4dhUzH

    32K4.4K362221332K viewsView on X
  • Aug 15, 202613x their median

    On the occasion of Independence Day, #TeamIndia gathered at Galle to hoist the Tricolour šŸ‡®šŸ‡³ ahead of the First #SLvIND Test. #IndependenceDay https://t.co/tHKIggV6AU

    34K1.9K15539678K viewsView on X
  • Sep 27, 202613x their median

    Fastest to 1⃣5⃣0⃣0⃣0⃣ ODI runs āœ… Congratulations to Virat Kohli on becoming the second player to achieve the feat after Sachin Tendulkar šŸ‘šŸ‘ Updates ā–¶ļø https://t.co/O2cs86p4gq #TeamIndia | #INDvWI | @mflone_ | @imVkohli https://t.co/CMhAIOXQhR

    31K3.6K167125260K viewsView on X
  • Sep 27, 202610x their median

    5⃣0⃣ up with a 6⃣ šŸ‘Œ 1⃣0⃣0⃣ up with a 6⃣ šŸ’Ŗ Virat Kohli meant business tonight šŸ”„ Updates ā–¶ļø https://t.co/O2cs86p4gq #TeamIndia | #INDvWI | @mflone_ | @imVkohli https://t.co/mM52R4r2nF

    27K1.9K10178995K viewsView on X
  • Oct 6, 20269.2x their median

    Here's wishing #TeamIndia bowling coach @mornemorkel65 a very Happy Birthday šŸŽ‚šŸŽ‰ https://t.co/vvD5986nl4

    25K6188512789K viewsView on X
  • Aug 31, 20269.1x their median

    2⃣9⃣6⃣ International Matches 5⃣5⃣1⃣ International Wickets šŸ™Œ Here's wishing Javagal Srinath - former #TeamIndia pacer and now a match referee - a very happy birthday! šŸ‘ šŸŽ‚ https://t.co/d0rLMMxk5v

    23K1.5K33363445K viewsView on X
  • Sep 30, 20268.8x their median

    Look what it means to the Hitman šŸ¤©šŸ‘Œ šŸŽ„ A memorable celebration during a memorable knock 🄳 Updates ā–¶ļø https://t.co/6XCYRtZLAi #TeamIndia | #INDvWI | @mflone_ | @ImRo45 https://t.co/V5h46wVK11

    21K2.7K1241771.3M viewsView on X
  • Oct 6, 20268.0x their median

    🚨 Announcement 🚨 #TeamIndia's T20I squad and India A squads for New Zealand tour announced šŸ“ Bhuvneshwar Kumar makes a comeback to the T20I side šŸ™Œ More Details ā–¶ļø https://t.co/oJ52QSH0DO #NZvIND https://t.co/btbXlQ0nQD

    19K1.8K674820973K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#teamindia#indvwi#afgvind#asiangames#teamindiainjapan

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.8K interactions against 28M followers, an engagement rate of 0.01%. Measured over 320 original posts, its engagement rate beats 35% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 114K times each, and 2.44% of those impressions turn into an interaction. That is about 0.413% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 13.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 320 posts sampled, 88% carry an image or video and 73% link out. The account's strongest tracked post pulled 39K interactions, about 14x its own typical post. Recurring topics include #teamindia, #indvwi, #afgvind.

What is BCCI's engagement rate on X?
BCCI (@BCCI) has an engagement rate of 0.01%, based on the median interactions across 320 original posts from the last 30 days against 27,644,686 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.01%, BCCI sits above the 10th percentile of the 155,536 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BCCI have real engagement?
Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BCCI post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 13.23 posts per day across the measured window.

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