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Bilawal Bhutto Zardari engagement report

@BBhuttoZardari - 4.9M followers on X

Measured over 8 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.044%
of 4.9M followers
Per impression
5.05%
43K views on a typical post
Reach
0.88%
of its followers see a post
Typical post
2.2K
interactions (median)
Saved
0.021%
9 bookmarks on a typical post
Posting rate
1.57/day
active 47% of days
Peak time
07:00 UTC
Monday

A typical post picks up 2.2K interactions against 4.9M followers, an engagement rate of 0.044%. Measured over 8 original posts, its engagement rate beats 59% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 43K times each, and 5.05% of those impressions turn into an interaction. That is about 0.877% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 8 posts sampled, 63% carry an image or video and 13% link out. The account's strongest tracked post pulled 8.8K interactions, about 4.0x its own typical post. Recurring topics include #amanmelo, #internationaldayofpeace, #lahooti.

Measured over 8 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #amanmelo, #internationaldayofpeace, #lahooti.

Compared with accounts its own size

Bilawal Bhutto Zardari's engagement rate beats 59% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 91% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.044%, Bilawal Bhutto Zardari sits above the 25th percentile of the 155,901 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 155,901 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,040 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video63% of posts+111%+108% to +115%34K
Outbound link13% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 63% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 13% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 441 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 31, 20264.0x their median

    ایک تو سوشل میڈیا نے میری بات پکی کروادی، منگنی اور شادی بھی کروادی ہے میں واضح کروں کہ ایسا کچھ نہیں ہوا ہے اور نہ ہی میں کسی پرنسز گلوریا کو جانتا ہوں سوشل میڈیا پر یہ تماشے حقیقی ایشوز پر سے توجہ ہٹانے کے لئے ہوتے ہیں۔ https://t.co/zI6OljDC3r

    5.7K1.5K1.1K4831.1M viewsView on X
  • Jul 31, 20261.7x their median

    میں وادی کشمیر کو جنتِ بینظیر بنانا چاہتا ہوں جنتِ بینظیر محض ایک نعرہ نہیں بلکہ اس کا مطلب ایک ایسا کشمیر ہے جہاں امن، انصاف اور خوشحالی ہو۔ جہاں کشمیر کے وسائل پر پہلا حق کشمیر کے عوام کا ہو۔ ہر نوجوان کو روزگار ملے اور کشمیر کا فیصلہ کشمیر کے عوام خود کریں۔ میرا یہ خواب “حق حاکمیت، حق ملکیت اور حق روزگار” کے تین حقوق کی بنیادوں پر کھڑا ہے دو اگست کو تیر پر مہر لگائیں، وادی کشمیر کو جنتِ بینظیر بنائیں۔

    1.0K5521.9K215198K viewsView on X
  • Aug 8, 20261.5x their median

    مکہ مشترکہ دفاعی معاہدہ ملکی تاریخ کا اہم سنگ میل ہے، یہ ایک تاریخی پیشرفت ہے، جس سے ہماری دفاعی صلاحیتیں مزید مضبوط ہوں گی، یہ معاہدہ نہ صرف سعودی عرب، پاکستان اور ترکی کے مستحکم اور محفوظ مستقبل کی ضمانت ہے بلکہ خطے اور عالمی امن کے لیے ایک تاریخی دستاویز ہے، اس معاہدے کو ممکن بنانے میں وزیراعظم شہباز شریف اور فیلڈ مارشل عاصم منیر کا کردار قابل ستائش ہے۔

    2.3K79920347141K viewsView on X
  • Aug 14, 2026

    پاکستان کو آزاد ہوئے 79 سال ہوگئے ہیں، صرف 21 سال بعد ہم اپنی آزادی کی سنچری منائیں گے۔ مگر آزادی صرف سرزمین حاصل کرنے کا نام نہیں تھا یہ حقوق کا وعدہ تھا پاکستان کے لوگوں سے ۔۔ اُن علاقوں اور ریاستوں سے جنہوں نے پاکستان کے ساتھ جڑنے کا فیصلہ کیا ہم نے اس وعدے کو اپنے آئین میں لکھا ہم اسے بار بار دہراتے بھی ہیں مگر ہمیشہ نبھاتے نہیں 2047تک ہماری نسل کا کام ہے اُس آئینی وعدے کو ہر گھر تک پہنچانا تاکہ محنت کی کمائی سے گھر چل سکے نوجوانوں کو عزت کا روزگار ملے ہر ووٹ کا احترام ہو اور ہر علاقے کو پاکستان کی ترقی میں اپنا حصہ ملے آزادی ہر گھر تک جشن آزادی مبارک پاکستان کھپے پاکستان پائندہ باد

    1.5K85664093333K viewsView on X
  • Sep 18, 2026

    شہید میر مرتضیٰ بھٹو کے یوم پیدائش پر انہیں سرخ سلام پیش کرتا ہوں۔ ان کی جمہوریت، انصاف، مساوات اور عوامی حقوق کے لیے جدوجہد ہماری تاریخ کا ایک اہم باب ہے۔ انہوں نے ہمیشہ عوام کے حقِ حکمرانی اور ایک ایسے معاشرے کے لیے آواز بلند کی جہاں ہر شہری کو عزت، انصاف اور مساوی مواقع میسر ہوں۔ ہم ان کی جدوجہد اور قربانیوں کو ہمیشہ یاد رکھیں گے

    1.7K8352456667K viewsView on X
  • Sep 26, 2026

    The terrorist attack in Dera Ismail Khan, following the recent bloodshed in Kohat, is another painful reminder of the terrorism threat Pakistan continues to confront. My deepest condolences to the families of our martyrs and prayers for the injured. The nation stands firmly with our courageous police, law-enforcement agencies and security forces. Pakistan has defeated terrorism before, and we will defeat it again. Terrorists, their facilitators, financiers and sponsors will be held accountable, and no territory beyond our borders will be allowed to serve as a sanctuary for terrorism against Pakistan. We will neither be intimidated nor divided. Pakistan will prevail.

    1.7K7861993279K viewsView on X
  • Sep 1, 2026

    International law has spoken clearly and unanimously. #IWT remains in force. No state can unilaterally cast aside a binding treaty, nor weaponise water against millions of people. I have said before: the Indus carries the life of a nation. Water is not a weapon. Rivers cannot become instruments of coercion. Pakistan stood by international law. Today, international law has vindicated Pakistan. India must honour the Award and the Treaty. #Sindhu will flow. The law must prevail.

    1.6K7442403877K viewsView on X
  • Aug 3, 2026

    1/3 🧵 میں کشمیر کے غیور، غیرت مند اور بہادر عوام کو سلام پیش کرتا ہوں کہ جس بہادری اور دلیری کے ساتھ آپ نے مسلم لیگ ن کی دھونس، دھاندلی اور گولیوں کا مقابلہ کیا ۔۔ میں آپ کو سلام پیش کرتا ہوں۔ پاکستان پیپلزپارٹی کے کارکنان نے شہادت قبول کی، ہمارے رکن قومی اسمبلی کے ہاتھ میں گولی لگی، ہمارے ریاست آزاد جموں و کشمیر کے صدر پر حملہ ہوا مگر آپ ہمت نہیں ہارے، آپ پیچھے نہیں ہٹے اور آپ نے پوری دنیا کو دکھادیا کہ کیسے پاکستان پیپلزپارٹی کشمیر کے حق حاکمیت، حق ملکیت اور حق روزگار سمیت عوام کے حقوق کے لئے لڑتی ہے۔

    1.2K75140475114K viewsView on X
  • Sep 20, 2026

    آج اپنے ماموں شہید میر مرتضیٰ بھٹو کے 30ویں یومِ شہادت پر انہیں خراجِ عقیدت پیش کرتا ہوں۔ ان کا قتل ایک گھناؤنی سازش تھی، جس کا مقصد بھٹو خاندان کو بدنام کرنا اور شہید محترمہ بینظیر بھٹو کی جمہوری حکومت کو نقصان پہنچانا تھا۔ آمریت کے خلاف ان کی جدوجہد، ثابت قدمی اور عوامی حقوق کے لیے ان کی وابستگی ہمیشہ ہمارے لیے مشعلِ راہ رہے گی۔ مجھے یقین ہے کہ شہید میر مرتضیٰ بھٹو کو انصاف ضرور ملے گا۔ ان کی قربانی رائیگاں نہیں جائے گی؛ ہم جمہوریت، ترقی اور مساوات پر مبنی پاکستان کے لیے اپنی جدوجہد جاری رکھیں گے۔

    1.3K7332343950K viewsView on X
  • Sep 15, 2026

    The Department of Culture Government of Sindh invites you to celebrate international peace day in Larkana at the #amanmelo on the 21st of September. https://t.co/3gc9katOve

    1.3K8231424146K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#amanmelo#internationaldayofpeace#lahooti#lahootimelo#sindhisone

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.2K interactions against 4.9M followers, an engagement rate of 0.044%. Measured over 8 original posts, its engagement rate beats 59% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 43K times each, and 5.05% of those impressions turn into an interaction. That is about 0.877% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 8 posts sampled, 63% carry an image or video and 13% link out. The account's strongest tracked post pulled 8.8K interactions, about 4.0x its own typical post. Recurring topics include #amanmelo, #internationaldayofpeace, #lahooti.

What is Bilawal Bhutto Zardari's engagement rate on X?
Bilawal Bhutto Zardari (@BBhuttoZardari) has an engagement rate of 0.044%, based on the median interactions across 8 original posts from the last 30 days against 4,925,403 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.044%, Bilawal Bhutto Zardari sits above the 25th percentile of the 155,901 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @BBhuttoZardari have real engagement?
Its engagement rate beats 59% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @BBhuttoZardari post?
Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 1.57 posts per day across the measured window.

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