Big Brother Daily engagement report
@BB_Updates - 432K followers on X
Measured over 40 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 525 interactions against 432K followers, an engagement rate of 0.122%. Measured over 40 original posts, its engagement rate beats 71% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 33K times each, and 1.59% of those impressions turn into an interaction. That is about 7.64% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 8% carry an image or video. The account's strongest tracked post pulled 2.3K interactions, about 4.3x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on August 30, 2026. Recurring tag: #bb28.
Compared with accounts its own size
Big Brother Daily's engagement rate beats 71% of the tracked X accounts closest to it in follower count (3,882 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 63% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.122%, Big Brother Daily sits above the 50th percentile of the 37,582 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 158.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -4% | 101K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -3% | 102K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -2% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 237K |
| Monday | 0% | 300K |
| Tuesday | -3% | 299K |
| Wednesday | -1% | 256K |
| Thursday | -1% | 249K |
| Friday | -3% | 258K |
| Saturday | +3% | 232K |
Best tweets
- Aug 30, 20264.3x their median
Melody- Who would you vote out, me or Devens? Drew- Self evict. I couldn't live without both of you. Melody- Fuck you. Drew- Devens 100%. Melody- Whatever. Drew- You don't believe me? Melody- No, the proof is in the pudding. Drew- What does it taste like? Melody- Shit #BB28
- Aug 30, 20263.6x their median
Melody- I feel like I'm the only person who fucking doesn't like Angela. She plays the guilt card so well and I see right through it. When I watched her season, I didn't like her. Yash- Me neither. Melody- It baffles me how the victim card works on Big Brother. How? #BB28
- Aug 30, 20263.5x their median
Drew is the new HoH. Drew nominated Lala, Taylor and Yash for eviction. The veto players are Drew, Lala, Taylor, Yash, Dee and Melody #BB28
- Aug 30, 20262.8x their median
Lala to Taylor- Weasel. I can't even stand to look at his face #BB28
- Aug 30, 20262.7x their median
Drew- I think the only people you, me and Barrett can win to are each other. Melody- Why? Drew- Cause we haven't done anything. Melody- There is still time to change that. Drew- I know but if an icon is in the final two, they win. Melody- You should have thought of that earlier #BB28
- Aug 30, 20262.2x their median
Yash- They martyred our girl PQ. Melody- I'm so fucking pissed off. Yash- That was another thing about Drew. He should have reacted so differently. Melody- He should have reacted the way that Barrett did. Yash- He sold out but it's okay, it'll come back around #BB28
- Aug 30, 20262.1x their median
Barrett- Hey everybody, it's time for the veto competition! #BB28 https://t.co/7iYHUipy8d
- Aug 30, 20262.0x their median
Dee- Are you going to be the renom? Devens- I think so. It's me or one of you all. Dee- No, it doesn't have to be. Devens- I think it does #BB28
- Aug 30, 20261.9x their median
Yash won the Power of Veto! #BB28
- Aug 30, 20261.7x their median
Drew- I've got a veto to win. Melody- Yeah right, I'm going to win #BB28 https://t.co/lXDyJIgbG8
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 525 interactions against 432K followers, an engagement rate of 0.122%. Measured over 40 original posts, its engagement rate beats 71% of 3,882 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 33K times each, and 1.59% of those impressions turn into an interaction. That is about 7.64% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. Of the 40 posts sampled, 8% carry an image or video. The account's strongest tracked post pulled 2.3K interactions, about 4.3x its own typical post.
- What is Big Brother Daily's engagement rate on X?
- Big Brother Daily (@BB_Updates) has an engagement rate of 0.122%, based on the median interactions across 40 original posts from the last 30 days against 431,925 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.122%, Big Brother Daily sits above the 50th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BB_Updates have real engagement?
- Its engagement rate beats 71% of the tracked X accounts closest to it in follower count (3,882 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BB_Updates post?
- Most posts go out around 04:00 UTC, and Sunday is its busiest day, at roughly 1.33 posts per day across the measured window.