Steve Rosenberg engagement report
@BBCSteveR - 310K followers on X
Measured over 11 original posts from a 30-day window, last computed on October 16, 2026.
Engagement
A typical post picks up 1.8K interactions against 310K followers, an engagement rate of 0.586%. Measured over 11 original posts, its engagement rate beats 87% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 74K times each, and 2.45% of those impressions turn into an interaction. That is about 23.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 11 posts sampled, 91% carry an image or video. The account's strongest tracked post pulled 10K interactions, about 5.2x its own typical post.
Measured over 11 original posts from a 30-day window, last computed on October 16, 2026. Recurring tag: #readingrussia.
Compared with accounts its own size
Steve Rosenberg's engagement rate beats 87% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 68% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.586%, Steve Rosenberg sits above the 50th percentile of the 212,567 accounts in this comparison. That places it in the above the median band, which runs 0.146% to 0.696%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 91% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 91% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 230 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 24, 20265.2x their median
I’m on leave away from Moscow. Just wanted to say thank you for watching, reading, listening to my posts and for all your comments. We’ll meet again here soon.
- Aug 8, 20262.0x their median
40 years ago I began my Russian Studies degree course at the University of Leeds. The era of perestroika & glasnost. At night, on a short wave radio, I’d listen to music from the USSR. I can still remember some of the melodies, some of the music that struck a chord. https://t.co/Es7dtb0YgT
- Jun 8, 20261.9x their median
One Russian paper today: “In many Russian regions there are restrictions on the sale of petrol.” Another reports that, in Crimea, hotel bookings are “down 31%...& hotel cancellations double due to the fuel crisis.” #ReadingRussia https://t.co/9CUkg5u1F5
- Aug 19, 20261.6x their median
35 years ago today there was unscheduled Swan Lake on Soviet TV…and a coup in the USSR. How are today’s Russian papers remembering the August 1991 coup? I take a look. #ReadingRussia https://t.co/hEQIRQWeVI
- Oct 7, 20261.6x their median
20 years ago today Anna Politkovskaya, one of Russia’s most prominent investigative journalists, was murdered. I found no mention of the anniversary in today's Russian newspapers. #ReadingRussia https://t.co/VTA7qFgrs3
- Jun 19, 2026
Today’s Russian papers call the Ukrainian drone strike on Moscow “a record attack”, but claim “Russian attacks do more damage to Ukraine than they do to us.” One paper wonders: “From Moscow’s perspective, what level of escalation is permissible, and what isn’t?” #ReadingRussia https://t.co/qgceFIOfeE
- Jun 3, 2026
Happy birthday Valentina! https://t.co/WLROLJBwdV
- Jul 27, 2026
“We’re back to Square One,” declares one Russian newspaper this morning about “efforts to settle the Russia-Ukraine conflict.” Another paper quotes Vladimir Putin saying “We didn’t start a war”, nearly 4 ½ years after Russia’s full-scale invasion of Ukraine. #ReadingRussia https://t.co/6ENxxPLNHV
- Oct 5, 2026
Today one Russian paper claims “Russia’s military has been given political blank cheque to carry out full demilitarisation & deindustrialisation of Ukraine.” But nothing in the papers from Irkutsk, where there have been reports of a potentially “dangerous infection.” #ReadingRussia
- Aug 25, 2026
In today’s Russian papers: a Putin decree, Russians “withdrew more cash than they deposited, praise for Marine Le Pen and a message for Andy Burnham: “He won’t see Moscow in his dreams. He should…in his nightmares.” #ReadingRussia https://t.co/6m1u3oajR3
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.8K interactions against 310K followers, an engagement rate of 0.586%. Measured over 11 original posts, its engagement rate beats 87% of 21,185 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 74K times each, and 2.45% of those impressions turn into an interaction. That is about 23.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 08:00 UTC, and Thursday is the busiest day of the week. Of the 11 posts sampled, 91% carry an image or video. The account's strongest tracked post pulled 10K interactions, about 5.2x its own typical post.
- What is Steve Rosenberg's engagement rate on X?
- Steve Rosenberg (@BBCSteveR) has an engagement rate of 0.586%, based on the median interactions across 11 original posts from the last 30 days against 310,017 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.586%, Steve Rosenberg sits above the 50th percentile of the 212,567 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BBCSteveR have real engagement?
- Its engagement rate beats 87% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @BBCSteveR post?
- Most posts go out around 08:00 UTC, and Thursday is its busiest day, at roughly 0.37 posts per day across the measured window.