BBC News Press Team engagement report
@BBCNewsPR - 91K followers on X
Measured over 1 original post from a 30-day window, last computed on September 22, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 29 interactions against 91K followers, an engagement rate of 0.032%. Posts are seen about 2.3K times each, and 1.29% of those impressions turn into an interaction. That is about 2.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 46K interactions, about 1575x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 22, 2026. Recurring tag: #nta.
Where this sits in the catalog
At 0.032%, BBC News Press Team sits above the 25th percentile of the 205,374 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -8% | -9% to -7% | 41K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 72 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Apr 8, 20261575x their median
Israel ruthlessly carpet bombed Lebanon today, killing at least 180 people and injuring more than 800. How does the BBC report it? “Israel says it hit more than 100 command centres and military sites in 10 minutes…” This is how war crimes are laundered. https://t.co/ANnzOssqGN
- Mar 6, 2026926x their median
🔴 BBC Persian, which broadcasts to audiences inside Iran, mistranslated remarks by the US secretary of defence, telling viewers Washington was bringing death to the Iranian “people” Find out more ⬇️ https://t.co/W0ZfhgsBbX https://t.co/YdZ6ulQmci
- Apr 1, 2026140x their median
'One thing has never changed, the privilege and honour of being welcomed into your homes' Carol Kirkwood delivers her final forecast and leaves #BBCBreakfast after 28 years at the BBC https://t.co/sw9SBftxUj https://t.co/aWxO3Napvg
- Aug 6, 2026113x their median
BBC statement on the new restrictions imposed by the Pakistani authorities to limit the movement of international media https://t.co/bSQenNCNoi
- Mar 4, 2026180x their median
This year’s Special Award goes to “one of the finest journalists of his generation,” said the jury, @BBCSteveR, @BBCNews’ Russia Editor. “Our media industry is often criticised for not sticking with stories, for moving on too quickly to the next breaking news. But not our winner of this award. He has demonstrated devotion to his patch and a depth of expertise that is unrivalled. He has chosen to base himself in a country that he loves but nevertheless places him under daily intimidation and danger” #RTSAwards
- Jun 3, 202619x their median
Newsnight BBC Two, 2 June 2026 In an interview about the murder of 18 year old Henry Nowak, we mistakenly quoted the Reform UK leader Nigel Farage as saying people should respond to his death with a “white, cold rage”. To be clear Mr Farage actually said “pure, cold rage” as had been stated earlier in the programme and we apologise to him for this error. The programme has been removed from BBC iPlayer and BBC Sounds. https://t.co/tq1VZI1MYU
- Jun 4, 202617x their median
BBC statement on @bbcquestiontime “Question Time always considers panel selection carefully. "With 14 candidates running in the Makerfield by-election, we are unable to have every candidate or party on the panel. We have selected five panel members based on past and current electoral support in the constituency, including in recent local elections and the last general election. “The programme will, however, ensure the audience is given appropriate information about the other candidates. “We recognise the multi-party nature of UK politics and are committed to ensuring different parties are appropriately covered for audiences across all our platforms.”
- May 22, 20269.8x their median
“Independent and impartial news has never been more important” BBC World Service is launching BBC News Magyarul (Hungarian) and BBC News Romania (Romanian), aided by AI translation technology, following the success of BBC News Polska (Polish). This means that from this summer, BBC World Service will be available in 45 languages. https://t.co/K0LiD1Dl0b
- Jul 8, 20267.1x their median
BBC reveals record-breaking global audience figures of over half a billion Across BBC News, the BBC World Service and content distributed by BBC Studios, the BBC saw its international audience grow to 502 million people – up 11% year-on-year. More ➡️ https://t.co/7Nwqm3xwJt https://t.co/GYnW67s3EE
- Apr 23, 20265.6x their median
Celebrating 50 years with the BBC, Talking Movies presenter @TomBrook looks back at his career reporting on culture and cinema across the globe, interviewing some of the biggest names in the film industry https://t.co/qM24fuPBED
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 29 interactions against 91K followers, an engagement rate of 0.032%. Posts are seen about 2.3K times each, and 1.29% of those impressions turn into an interaction. That is about 2.48% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 46K interactions, about 1575x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is BBC News Press Team's engagement rate on X?
- BBC News Press Team (@BBCNewsPR) has an engagement rate of 0.032%, based on the median interactions across 1 original posts from the last 30 days against 91,021 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.032%, BBC News Press Team sits above the 25th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BBCNewsPR have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BBCNewsPR post?
- Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.