BBC Earth engagement report
@BBCEarth - 1.1M followers on X
Measured over 1 original post from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 187 interactions against 1.1M followers, an engagement rate of 0.018%. Posts are seen about 29K times each, and 0.641% of those impressions turn into an interaction. That is about 2.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 7.9K interactions, about 42x its own typical post. Recurring topics include #extraordinaryanimals, #planetearth. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 31, 2026. Recurring tags: #extraordinaryanimals, #planetearth.
Where this sits in the catalog
At 0.018%, BBC Earth sits above the 25th percentile of the 36,960 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Mar 4, 202642x their median
20 years of Planet Earth. The series that changed the way we see the world 🌎 💚 From its very first episode, this landmark series set a new standard for wildlife filmmaking, revealing behaviours never seen before and capturing moments once thought impossible to film. Across three groundbreaking series, it introduced filming innovations that transformed natural history television and inspired millions to see our planet differently. Join us in celebrating this extraordinary milestone and find out where to watch the first series where you are 👉 https://t.co/0XRb6d4Umo #PlanetEarth #DavidAttenborough #PE20
- May 8, 202632x their median
Retiring at 100 years old? Not a chance! Here’s a sneak peek of Sir David Attenborough working on the narration for the upcoming BLUE PLANET III. #DavidAttenborough100 #DavidAttenborough #BluePlanetIII https://t.co/pWg4XEgots
- Apr 10, 202526x their median
The world of dinosaurs brought to life like never before 🦖🦕 As bones emerge from the ground, Walking with Dinosaurs will use cutting-edge science and state-of-the-art visual effects to tell the gripping stories of these magnificent creatures. #Dinosaurs #BBCEarth #BBC #WalkingWithDinosaurs
- May 8, 202617x their median
A lifetime dedicated to bringing the natural world closer to us all. Happy birthday, Sir David Attenborough – from Planet Earth 💚🌍 #AttenboroughAt100 #DavidAttenborough100 #DavidAttenborough https://t.co/R5tKZfdTJu
- May 16, 202513x their median
Meet the gang 🦖🦕 Introducing some of the extraordinary dinosaurs from incredible digs who will be brought to life in #WalkingWithDinosaurs. This new six-part series uses spellbinding natural history storytelling and state of the art VFX to imagine these character-led stories of adventure and survival. #Dinosaurs #BBCEarth #BBC
- May 8, 20269.0x their median
From an unforgettable encounter with a blind baby rhino to a slow surprise with a sloth, these are 10 of Sir David Attenborough's most memorable wildlife experiences. Read the full article here - https://t.co/n9HQ2PWcNs #DavidAttenborough100 #DavidAttenborough https://t.co/sD8gJwFVFI
- Jul 29, 20258.6x their median
One of a kind 🐅 Did you know each tiger’s stripes are as unique as a human fingerprint? #EarthCapture 📸 by Shaurya Reshamwala https://t.co/lS669Rt5MC
- Aug 19, 20254.5x their median
A window to our world 💚 On this #WorldPhotographyDay, we celebrate photographers who take us beyond the lens and into the soul of nature. What does wildlife photography mean to you? #EarthCapture 📸 by Suju Gasim, Marc Bouldoukian, Manfred Auer and Harman Singh Heer https://t.co/3S1XtnVFxw
- May 11, 20254.3x their median
One of nature’s greatest challenges ❤️ In the animal kingdom, motherhood demands everything, from teaching their young survival skills to nurturing and protecting them! #EarthCapture by 📸 1. Jack Swynnerton 2. Dafna Ben Nun 3. Jack Swynnerton 4. Suju Gasim https://t.co/VD7Bu1bO6P
- Jun 29, 20253.4x their median
Tiny but mighty 🐛 With 10 quintillion insects crawling the Earth, they’re our most diverse and essential creature – pollinators, decomposers, and bird food all in one. Nature’s unsung heroes! #EarthCapture 📸 Marta Albareda https://t.co/CUpT3it1IU
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 187 interactions against 1.1M followers, an engagement rate of 0.018%. Posts are seen about 29K times each, and 0.641% of those impressions turn into an interaction. That is about 2.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 7.9K interactions, about 42x its own typical post. Recurring topics include #extraordinaryanimals, #planetearth. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is BBC Earth's engagement rate on X?
- BBC Earth (@BBCEarth) has an engagement rate of 0.018%, based on the median interactions across 1 original posts from the last 30 days against 1,051,807 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, BBC Earth sits above the 25th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BBCEarth have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BBCEarth post?
- Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 0.03 posts per day across the measured window.