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Microsoft Azure engagement report

@Azure - 1.1M followers on X

Measured over 13 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.009%
of 1.1M followers
Per impression
0.448%
21K views on a typical post
Reach
2.00%
of its followers see a post
Typical post
96
interactions (median)
Saved
0.051%
11 bookmarks on a typical post
Posting rate
0.53/day
active 40% of days
Peak time
17:00 UTC
Tuesday

A typical post picks up 96 interactions against 1.1M followers, an engagement rate of 0.009%. Measured over 13 original posts, its engagement rate beats 33% of 4,067 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 0.448% of those impressions turn into an interaction. That is about 2.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 13 posts sampled, 92% carry an image or video and 100% link out. The account's strongest tracked post pulled 2.3K interactions, about 24x its own typical post.

Measured over 13 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Microsoft Azure's engagement rate beats 33% of the tracked X accounts closest to it in follower count (4,067 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, Microsoft Azure sits above the 10th percentile of the 39,368 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.013%.

p100.002%
p250.013%
p50 (median)0.082%
p750.442%
p902.09%
p99152.1%
Engagement rate as a share of followers, across the 39,368 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 95,038 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.013%
50th percentile0.082%
75th percentile0.442%
90th percentile2.09%
99th percentile152.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%55K
01:00 UTC-2%56K
02:00 UTC-4%54K
03:00 UTC-4%58K
04:00 UTC-6%47K
05:00 UTC-4%45K
06:00 UTC-5%52K
07:00 UTC-5%56K
08:00 UTC-4%66K
09:00 UTC-4%76K
10:00 UTC-3%78K
11:00 UTC-3%85K
12:00 UTC-2%94K
13:00 UTC-3%102K
14:00 UTC-3%105K
15:00 UTC-1%109K
16:00 UTC-3%106K
17:00 UTC-2%98K
18:00 UTC-1%92K
19:00 UTC-2%87K
20:00 UTC-1%81K
21:00 UTC-1%72K
22:00 UTC-2%62K
23:00 UTC-2%56K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%245K
Monday+1%313K
Tuesday-3%327K
Wednesday-3%275K
Thursday-2%256K
Friday-3%266K
Saturday+3%240K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

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Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 96 interactions against 1.1M followers, an engagement rate of 0.009%. Measured over 13 original posts, its engagement rate beats 33% of 4,067 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 0.448% of those impressions turn into an interaction. That is about 2.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 13 posts sampled, 92% carry an image or video and 100% link out. The account's strongest tracked post pulled 2.3K interactions, about 24x its own typical post.

What is Microsoft Azure's engagement rate on X?
Microsoft Azure (@Azure) has an engagement rate of 0.009%, based on the median interactions across 13 original posts from the last 30 days against 1,070,242 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, Microsoft Azure sits above the 10th percentile of the 39,368 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Azure have real engagement?
Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (4,067 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Azure post?
Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.53 posts per day across the measured window.

Keep going

Microsoft Azure (@Azure) Engagement Rate - 0.009% | PlayerSells