Automotive News engagement report
@Automotive_News - 236K followers on X
Measured over 85 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 9 interactions against 236K followers, an engagement rate of 0.004%. Measured over 85 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.365% of those impressions turn into an interaction. That is about 1.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.4 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 85 posts sampled, 100% carry an image or video, 88% are part of a thread and 11% link out. The account's strongest tracked post pulled 118 interactions, about 13x its own typical post. Recurring topics include #sponsored, #automotive, #acura.
Measured over 85 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #sponsored, #automotive, #acura.
Compared with accounts its own size
Automotive News's engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Automotive News sits above the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 11% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 742 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 6, 202613x their median
Lucid plans to compete in new segments with three lower-cost models on its midsize platform while expanding into robotaxis through a partnership with Uber. The strategy has the potential to transform the niche maker of high-priced electric vehicles into a bigger player in the luxury market and establish an early foothold in the ride-hailing business. Lucid’s new CEO, Silvio Napoli, is restructuring the Newark, Calif., automaker, bringing in a new management team and cutting costs after burning through billions of dollars. #autoindustry #automotive #Lucid #Robotaxi
- Sep 24, 20266.2x their median
A magnet factory here called Independence represents the Western Hemisphere’s biggest bet challenging China’s dominance in the rare-earth metals needed to make motors for electric vehicles. General Motors is preparing to take its first deliveries from the plant, a milestone more than five years in the making. GM’s partnership with the plant’s owner, MP Materials, was a byproduct of chaos. The back-to-back shocks of the COVID-19 pandemic and subsequent semiconductor shortage upended auto production worldwide, prompting GM to reevaluate how it sources vital components. As a result, the automaker sought to shift from a procurement strategy heavily reliant on globalization to one with a more regional focus. The goal is to “buy where you build,” Shilpan Amin, the automaker’s global chief procurement and supply chain officer, told reporters at a tour of MP Materials’ 250,000-square-foot facility here. #GM #GeneralMotors #China #automotive #autoindustry
- Sep 28, 20266.0x their median
Geely will buy a 30 percent stake in rival automaker Nio’s battery-swapping unit, gaining access to China’s largest network of swapping stations in a deal that values the business at about $2.4 billion. Geely will fold its commercial-vehicle battery swapping business into the deal and pay 640 million yuan ($95 million) in cash, Nio said in a statement Sept. 28. The two companies are also in talks for Geely to adopt Nio’s battery-swapping technology for its cars and commercial vehicles. The partnership gives Nio fresh funding and the prospect of greater use of its costly battery-swapping network by opening it to Geely vehicles. Geely, which sold 1.25 million vehicles in China in the first eight months of this year, gains access to Nio’s established swapping technology and network, allowing it to expand the service for its own vehicles without having to build a competing system from scratch. #Geely #Nio #automotive #autoindustry
- Sep 23, 20266.0x their median
Rumors that Chinese automaker BYD’s CEO will accompany President Xi Jinping to meet President Donald Trump in Washington this week have triggered warnings from U.S. Sen. Elissa Slotkin, D-Mich., and a broad coalition of auto industry groups, who fear Trump may grant the world’s fifth-largest automaker access to the U.S. market in exchange for permission to build a U.S. assembly plant. Doing so would allow the automaker to establish a beachhead in the second-largest auto market, threatening North American automakers, suppliers and dealers, the senator said in a social media video posted Sept 22. “This is quite literally an attempt by Chinese companies to kind of get their foot in the door of the American market. It’s just step one,” Slotkin said. “What they really want is to be able to bring in their cars from China, assembled in China, and sell them in the United States. They’re licking their chops to be able to do that.” #Trump #China #BYD #Chinesevehicles #automotive #autoindustry
- Sep 24, 20265.1x their median
Toyota Motor Corp. Chairman Akio Toyoda called for far greater industry collaboration on Sept. 23 as he became the third generation of his family to be inducted into the Automotive Hall of Fame at an event held in Detroit. #Toyota #automotive https://t.co/loVUqa9l4v
- Sep 3, 20264.9x their median
Ford Motor Co. is set to ship its first batch of about 1,000 made-in-China electric vans to Europe, expanding its strategy to use China as a global production hub. Reflecting its “In China, For the World” strategy, exports of the Ford Transit City will expand to cover 52 countries and regions across five continents, Ford’s China unit said Aug. 31. Orders for the electric van opened in the European market in the second quarter, with deliveries to customers expected to begin before the end of the year. The shipments mark Ford’s latest effort to leverage lower production costs in China while diversifying its global manufacturing footprint. The strategy comes as U.S. and European automakers face pressure to reduce costs and compete with Chinese EV makers. #automotive #autoindustry #ford #china
- Sep 21, 20264.6x their median
Nissan is betting on a homegrown EV-like hybrid system to revive its franchise quarterback. The 2027 Rogue Hybrid features the automaker’s third-generation e-Power technology, a series hybrid system that drives like an electric vehicle without the plug. The redesigned Rogue, Nissan’s top seller, launches in November as a hybrid, followed by a gasoline-only version next summer. Dealerships initially will get only the midlevel SR trim of the Rogue Hybrid, with SV and Platinum trims bookending the lineup early next year. “We wanted to focus on the core of the [hybrid] market and then be very competitive with price,” Brandon White, a Nissan marketing director, told Automotive News at a media event here. Pricing starts at $37,065 with shipping for the base SV and climbs to $45,065 for the Platinum. #NissanRogue #Nissan #Rogue #NissanRogueHybrid #NissanRogue2027 #2027NissanRogue #EV #EVs #electricvehicles #automotive #autoindustry
- Sep 21, 20264.1x their median
A broad coalition of automakers, suppliers and dealers is calling on President Donald Trump to keep Chinese cars out of the U.S., stepping up the plea ahead of a planned summit between the countries next week that could include a role for Chinese electric-vehicle giant BYD Co. In a letter to Trump that was seen by Bloomberg News, the coalition said the existing barriers that effectively ban China from the U.S. auto market are crucial to maintaining fair competition. The group outlined security risks and economic threats to the U.S. posed by subsidized Chinese automobiles and connected vehicle technology. “Allowing them to open a domestic facility would provide a foothold in the U.S. market at the expense of manufacturers operating here,” according to the letter. “Localized Chinese production will not advance the administration’s manufacturing jobs and national security agendas.” #Trump #China #Chinesevehicles #automotive #autoindustry
- Sep 21, 20263.8x their median
Toyota Group will invest ¥1 trillion ($6.42 billion) a year from 2028 to update factories for the digital age and deploy 400,000 robots worldwide, including AI-powered humanoid workers that will learn the skills of veteran workers. Chief Technology Officer Hiroki Nakajima disclosed the new strategy to investors at a Sept. 11 technical workshop held in Europe. The robot count covers 150,000 to be introduced at Toyota Motor Corp. and 250,000 at group companies, such as mega-suppliers Denso Corp. and Aisin Corp. The robots will include humanoids programmed through large behavior models to replicate the movements and skills of Toyota’s “takumi,” or master craftsmen, workers, Nakajima said. “Robots can learn human movements through cameras and sensors, enabling the transfer of master craftsmen’s skills to robots without the need to write complex software programs,” Nakajima said in his presentation. “In the future, it will be possible not only for humans to teach robots but also for robots that have learned master craftsmen’s skills to teach humans.” #Toyota #robots #robot #robotics #automotive #autoindustry
- Sep 25, 20263.7x their median
Production of Ford Motor Co.’s most important vehicle, its F-150 pickup, is down for nearly a week at a Detroit-area plant, according to a memo viewed by Reuters. All production crews at Dearborn Truck Plant were canceled starting Sept. 24 through Sept. 29, the memo showed. Production of the F-150 at other plants also was affected. Ford’s Kansas City Assembly Plant canceled some shifts this week because of the same issue affecting Dearborn, a person familiar with the matter said. Kentucky Truck Plant near Louisville increased production of other trucks to make up for losses elsewhere, the person said. #Ford #FordF150 #F150 #automotive #autoindustry
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 9 interactions against 236K followers, an engagement rate of 0.004%. Measured over 85 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.5K times each, and 0.365% of those impressions turn into an interaction. That is about 1.04% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.4 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 85 posts sampled, 100% carry an image or video, 88% are part of a thread and 11% link out. The account's strongest tracked post pulled 118 interactions, about 13x its own typical post. Recurring topics include #sponsored, #automotive, #acura.
- What is Automotive News's engagement rate on X?
- Automotive News (@Automotive_News) has an engagement rate of 0.004%, based on the median interactions across 85 original posts from the last 30 days against 236,463 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Automotive News sits above the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Automotive_News have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Automotive_News post?
- Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 5.37 posts per day across the measured window.