Auschwitz Memorial engagement report
@AuschwitzMuseum - 1.4M followers on X
Measured over 447 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 1.4K interactions against 1.4M followers, an engagement rate of 0.094%. Measured over 447 original posts, its engagement rate beats 70% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 5.55% of those impressions turn into an interaction. That is about 1.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 447 posts sampled, 94% carry an image or video and 59% link out. The account's strongest tracked post pulled 21K interactions, about 16x its own typical post. Recurring topics include #auschwitz, #theresienstadt, #westerbork.
Measured over 447 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #auschwitz, #theresienstadt, #westerbork.
Compared with accounts its own size
Auschwitz Memorial's engagement rate beats 70% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 91% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.094%, Auschwitz Memorial sits above the 25th percentile of the 204,694 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 59% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 59% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 352 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 24, 202616x their median
With great sadness, we received information about the passing of Auschwitz Survivor Julia Wallach, who died at the age of 101. Julia Wallach, née Kac, was born on 14 June 1925 in Paris as the only daughter of Polish Jewish immigrants. During the German occupation of France in July 1942, her mother Marie was arrested in the Vel’ d’Hiv roundup. Julia never saw her again. On 24 April 1943, Julia and her father Joseph were arrested after being denounced. They were imprisoned in Drancy. On 23 June 1943, they were deported to Auschwitz in transport no. 55. Julia was 18 years old. In the camp, she was registered as prisoner no. 46645. Her father did not survive. Julia owed her survival in part to one of her cousins, whom she met there, and who advised her never to miss work, under any circumstances, or she too would go "up the chimney". Julia listened and went to work, even though she was extremely ill with typhus. In January 1945, she was taken on an evacuation march. During the following months, she was transferred westward, including to Ravensbrück. In April 1945, she managed to escape during a death march and eventually reached American soldiers. After the war, she recovered the family apartment in Paris, married a fellow survivor, and raised two children. From the 1960s onward, and with growing intensity in recent decades, Wallach spoke regularly in schools and public events about her deportation and life in Auschwitz. In the 2020s her testimony reached wider audiences through films made by her granddaughter, filmmaker Frankie Wallach. In 2022, she was awarded the Légion d’honneur for her educational work. May her memory be a blessing. Photo: https://t.co/TrGJzcE9n7
- Sep 10, 202612x their median
10 September 1930 | An Italian Jewish woman, Liliana Segre, was born in Milan. In January 1944, she was deported to #Auschwitz with her father Alberto who perished in the camp in April 1944. Liliana survived. Today she turns 96. https://t.co/bHgncm0Azv
- Sep 14, 202611x their median
With great sadness, we received information about the passing of Auschwitz Survivor Yehuda Widawski. He was born on 26 July 1919 in Turek, near Łódź, in central Poland. In 1933, the family moved to Łódź, where he became active in the Hashmonaim youth movement and later helped run a textile business that employed dozens of Jewish seamstresses producing army shirts and underwear. After the German occupation of Łódź in September 1939, the Widawskis were forced into the ghetto, where they continued textile work and ran one of the ghetto’s first soup kitchens from their home. In August 1944, during the ghetto’s final liquidation, Yehuda, his parents Abraham and Leah, and several siblings were deported to Auschwitz; his parents and eldest brother Gabriel were murdered on arrival in a gas chamber. Eight days later Yehuda and his younger brother Jehoszua (Szyja) were transferred to a forced‑labor camp in Friedland, where they produced airplane wings until the camp’s liberation by the Red Army in May 1945. Returning to Łódź after the war, Yehuda found their apartment occupied by others and learned that most of the family had perished; only he and his brother survived. He rebuilt a textile factory, married Lea, and had a son, Abraham. In 1950 he immigrated to Israel, where he founded and managed various commercial enterprises. In 1978 he returned to Poland to search for his grandmother’s grave in the Łódź Jewish cemetery; appalled by its condition, he began a long‑term project of archival research, field documentation, and restoration of Jewish burial sites across Poland. Over the following decades he helped identify and mark more than 3,000 graves and participated in the renovation of thousands more, becoming a central figure in Polish‑Israeli efforts to preserve Jewish memorial sites. Yehuda Aharon Widawski passed away on 13 September 2026 at the age of 107. --- Photo: Yad Vashem
- Sep 23, 20268.9x their median
This is Aurelio Spagnoletto, an Italian Jew who perished at Auschwitz in December 1944 at the age of 39. The stumbling stone in Rome commemorating him was recently vandalized. The memorial stone dedicated to Ezio Spizzichino was also covered with paint. This is not simply an act of vandalism. It is a sad, hate-driven attack on the memory of specific, innocent victims of Auschwitz. Paint can be erased easily. We must all make sure their memory cannot. (Photo: ANSA)
- Oct 19, 20266.6x their median
With great sadness, we received information about the passing of an Auschwitz Survivor Hermann Höllenreiner, who died three days before his 93rd birthday. Hermann Höllenreiner was a German Sinto. He was born in Hagen on 19 October 1933, and he grew up in Munich. In March 1943, aged nine, he was deported with his family to the German Nazi camp Auschwitz, where he was registered under prisoner number Z-3526 and imprisoned in the section designated by the SS for Sinti and Roma families. Höllenreiner endured hunger, forced labour and daily terror. He later recalled being made to carry jars containing the organs of murdered children for SS physician Josef Mengele, while members of his family were subjected to medical abuse. He was transferred out of Auschwitz before the murder of the remaining prisoners in the Sinti and Roma family camp in August 1944. He subsequently endured imprisonment in Ravensbrück and Sachsenhausen before escaping from a death march near the end of the war. Exhausted and severely traumatised, he was taken to France by liberated French prisoners and eventually placed with a foster family in Paris. His separation from his family continued long after the war ended: only in December 1946 was he reunited in Munich with his parents and sister, who had also survived. In later life, Höllenreiner shared his experiences through talks, interviews and commemorative events, bearing witness to Nazi persecution and speaking out against the continuing discrimination faced by Sinti and Roma. His life inspired Anja Tuckermann’s documentary novel "Mano: The Boy Who Didn’t Know Where He Was." In 2013, he received Germany’s Federal Cross of Merit for his work as a witness and educator. Photo: Britta Pedersen/dpa-Zentralbild/dpa
- Oct 16, 20266.2x their median
16 October 1938 | A Hungarian Jewish girl, Klára Boda, was born. In July 1944 she was deported to #Auschwitz and murdered in a gas chamber. https://t.co/8w9Pkf98UD
- Sep 16, 20264.0x their median
16 September 1908 | A Polish Jewish woman, Fanny Cukier, was born in Radom. She emigrated to France. In August 1942, she was deported to #Auschwitz with her daughters Ginette and Irene. After the selection, they were murdered in a gas chamber. --- Learn about the first two gas chambers created near Auschwitz II-Birkenau - Bunkers I & II: https://t.co/KArryHBbea
- Oct 3, 20263.6x their median
4 October 1940 | Dutch Jewish girl, Rika Porcelijn, was born in Amsterdam. She was deported to #Auschwitz from #Westerbork in October 1942. She was murdered in a gas chamber after the arrival selection. --- A short video about the first two gas chambers created near Auschwitz II-Birkenau: https://t.co/KArryHBbea
- Oct 6, 20263.3x their median
6 October 1927 | Dutch Jewish girl Betty Simmeren was born in Groningen. In October 1942 she was deported to #Auschwitz. She did not survive. https://t.co/EbPZjyHgAX
- Sep 27, 20263.3x their median
27 September 1937 | A French Jewish girl, Myriam Bloch, was born in Metz. She arrived at #Auschwitz on 20 December 1943 in a transport of 850 Jews deported from #Drancy. She was among 505 of them murdered in gas chambers after the selection. --- Children at Auschwitz Lesson: https://t.co/q0qSVrI097 Podcast: https://t.co/NaEgs65cjE
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1.4K interactions against 1.4M followers, an engagement rate of 0.094%. Measured over 447 original posts, its engagement rate beats 70% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 24K times each, and 5.55% of those impressions turn into an interaction. That is about 1.70% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 447 posts sampled, 94% carry an image or video and 59% link out. The account's strongest tracked post pulled 21K interactions, about 16x its own typical post. Recurring topics include #auschwitz, #theresienstadt, #westerbork.
- What is Auschwitz Memorial's engagement rate on X?
- Auschwitz Memorial (@AuschwitzMuseum) has an engagement rate of 0.094%, based on the median interactions across 447 original posts from the last 30 days against 1,429,862 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.094%, Auschwitz Memorial sits above the 25th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AuschwitzMuseum have real engagement?
- Its engagement rate beats 70% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @AuschwitzMuseum post?
- Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 15.07 posts per day across the measured window.