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Assala engagement report

@AssalaOfficial - 4.3M followers on X

Measured over 12 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.05%
of 4.3M followers
Per impression
1.28%
168K views on a typical post
Reach
3.91%
of its followers see a post
Typical post
2.2K
interactions (median)
Saved
0.046%
78 bookmarks on a typical post
Posting rate
1.2/day
active 37% of days
Peak time
09:00 UTC
Saturday

A typical post picks up 2.2K interactions against 4.3M followers, an engagement rate of 0.05%. Measured over 12 original posts, its engagement rate beats 61% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 168K times each, and 1.28% of those impressions turn into an interaction. That is about 3.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 09:00 UTC, and Saturday is the busiest day of the week. Of the 12 posts sampled, 83% carry an image or video. The account's strongest tracked post pulled 6.3K interactions, about 3.0x its own typical post. Recurring topics include #newprofilepic, #أصالة, #أم_العريس.

Measured over 12 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #newprofilepic, #أصالة, #أم_العريس.

Compared with accounts its own size

Assala's engagement rate beats 61% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 56% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.05%, Assala sits above the 25th percentile of the 156,027 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 156,027 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,983 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video83% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 83% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 276 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 19, 20263.0x their median

    هنا دمشق https://t.co/pcWmwYhiBW

    5.6K29237553262K viewsView on X
  • Sep 12, 20262.7x their median

    ياالله شو حلوه المحبه وشو بتعمل بالناس ومافي أحلى من رسالة حب بأغنيه شو بتأثر وشو بتعيش 💚 بحبكم اهل بلدي 🤍🤍 https://t.co/a8On8K8xUM

    4.0K4411.1K154566K viewsView on X
  • Aug 10, 20262.4x their median

    https://t.co/UswP8WiDLC

    3.4K4001.1K183567K viewsView on X
  • Sep 22, 20262.1x their median

    كل عيد وأنتِ الخير كلّه لشعبك وأهلك من كل وطن لجأ إليكِ واحتمى قلوب المخلصين تعلقت بكِ حبّاً وأرواح تمسّكت بكِ أماناً أدعو الله أن يحفظك ويحفظ اهلك وان تبقي طول العمر منارة الأوطان على أرض مقدّسه https://t.co/XSkekrvqzJ

    3.4K54254459376K viewsView on X
  • Sep 6, 20261.7x their median

    ياروح قلبي أنتوا ياأصحابي ياأهلي بالشام رح نلتقى وبالشام رح عيش معكم اللي راح من عمري سنين ورح أرجع معكم لأول الطريق ورح نمشي كل الحارات ورح نفرح وحنغني عن حالنا وسوا رح نتأمل بهالليله اللي مو عاديه ولا هيي سهره غنائيه بليله أنتوا وأنا لأبعد حدود السما حنسافر رحله بستناها وبتمناها بدنا نعيش بهالليله عمر حلو جواه كل ألوان الفرح والله قد مو مشتاقين مشتاقه 🔗https://t.co/439V9Q1b6g

    2.7K25654588240K viewsView on X
  • Sep 7, 20261.5x their median

    رحت مشيت بره البيت وناديت كم جاره من جيراني يمشوا معي ودقايق وصرت عم بركض وجاراتي عم يلحقوني ويسألوني شو صاير معك قلت لهم بصوت عالي ألبوم صار مني وصرت منه ألبومي السوري نزل من دقايق وصاروا يباركوا لي وكل هاد مع ركض وعم جاوبهم وأنا عم بسرع ويادوبك قعدت والحقيقه ماقعدت كمان عم بكتب لكم وأنا عم لف بالبيت وبدي أطمن بدي أرتاح هالعمل صحاني من النوم كتير فكر فيه وغير ورتب وعيد وزيد وصلّح ولما قلت خلص بيكفي حسيت بإني عشت عمر مع هالألبوم وكان عمر حلو التعب فيه ممتع والسهر فيه سعاده وقضيت معه أحلى أوقاتي وشعلت شمعي ورتبت لبسي وبكل مرّه كنت عم عيش شخصيه لست سوريه بكل مره من محافظه وكل ست منهم رسمت لها تفاصيل وعشت من خلالهم حيوات وهلأ هالعمل بين إيديكم يارب تعيشوا معه أحلى أيامكم ويكون لبكره أجمل ذكرياتكم حامل معه محبه مني لفني وإلكم وكللي إمتنان وشكر وعرفان لأحبابي اللي تعبوا معي وقدموا لي الحب بأحلى أشكاله أولهم جوزي وأخي والموهوبين من موزعين وفنانين وأهلي وأصحابي وطبعا ولادي اللي تحملوا إندماجي وتوحدي مع فني وعودة للركض مع جاراتي آخر شي سألتني صديقه منهم ( مالك متوتره وخايفه ؟) جاوبتها بإني سرّعت بخطواتي ووصلت لبيتي ناديت أمي قلت لها أمي اشربي مع جاراتي قهوه أنا طالعه بالسياره أتمشى وأسمع مع اللي عم يسمعوا ألبوم صولا السوري ومعكم عم عيشه وكأني لأول مره بسمعه يارب يكون فيه كل الخير لكل حاره من حارات سوريا العظيمه والخير ببلادي يعم والفرح يكبر ونشوف بكره أحلى

    2.4K23556599263K viewsView on X
  • Sep 1, 2026

    ناطرتكم… 17/9 بالشام 💚 عودة الأصالة برعاية @glory_holding_group @syriatel.sy @riva_store_sy تُباع البطاقات ابتداءً من 5 أيلول عبر @evento.sy https://t.co/3ggBuMc9vp

    2.4K290283114321K viewsView on X
  • Sep 18, 2026

    اللحظات الأخيرة قبل بدء حفل ليلة عودة الأصالة بالشام https://t.co/tFqHP6BWkt

    2.3K14921418128K viewsView on X
  • Sep 17, 2026

    هي سوريا اللي بدنا ياها… سوريا اللي بتشبهنا وبتجمعنا على الفرح ❤️🇸🇾 سوريا اللي بتفتح لبكرة باب من المحبة والفخر. الليلة، صوت أصالة عم يصدح من قلب دمشق، وعم يرافقه مشهد جميل يليق ببلد بيستحق الحياة، وبشعب بيستحق يفرح ويحتفل ويستعيد مساحته من الفرح. شو لابق علينا الفرح! شكراً لكل مين تعب حتى تصير هالليلة بهالجمال وبتشبه أكابرية وفن السوريين ولكل مين عم يضيف لبلدنا صورة حلوة وأملاً جديداً. هيك منحب نشوف سوريا حاضرة، مضيئة، وعم تبني مستقبلها بإيدين أهلها ومحبتهم. كان نفسي كون بينكن لكن تعذر حضوري لسبب طارئ، بس قلبي الليلة بالشام ❤️ أصالة بين أهلها، وسوريا بأجمل حضور، والسوريون عم يثبتوا مرة جديدة إنهم كبار كتيييير وإنو الفن والكرم وحب الحياة جزء أصيل من روحهم. يا شام… كل ما بتضحكي، بيكبر فينا الأمل 🤍

    2.1K1299713239K viewsView on X
  • Sep 16, 2026

    من تحضيرات ايقونة الشرق ل ليلة عودة الاصالة في دمشق https://t.co/ugEgqZ5Mz1

    1.7K11713815108K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#newprofilepic#أصالة#أم_العريس#اصالة_الالبوم_السوري#طولو

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.2K interactions against 4.3M followers, an engagement rate of 0.05%. Measured over 12 original posts, its engagement rate beats 61% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 168K times each, and 1.28% of those impressions turn into an interaction. That is about 3.91% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 09:00 UTC, and Saturday is the busiest day of the week. Of the 12 posts sampled, 83% carry an image or video. The account's strongest tracked post pulled 6.3K interactions, about 3.0x its own typical post. Recurring topics include #newprofilepic, #أصالة, #أم_العريس.

What is Assala's engagement rate on X?
Assala (@AssalaOfficial) has an engagement rate of 0.05%, based on the median interactions across 12 original posts from the last 30 days against 4,296,769 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.05%, Assala sits above the 25th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AssalaOfficial have real engagement?
Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @AssalaOfficial post?
Most posts go out around 09:00 UTC, and Saturday is its busiest day, at roughly 1.2 posts per day across the measured window.

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