Ashmolean Museum engagement report
@AshmoleanMuseum - 96K followers on X
Measured over 1 original post from a 30-day window, last computed on August 24, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 26 interactions against 96K followers, an engagement rate of 0.027%. Posts are seen about 2.0K times each, and 1.29% of those impressions turn into an interaction. That is about 2.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 233 interactions, about 9.0x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 24, 2026.
Where this sits in the catalog
At 0.027%, Ashmolean Museum sits above the 25th percentile of the 205,881 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.68% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 883 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Nov 24, 20259.0x their median
Take a closer look at the original artwork that inspired today's animation by Alex Mitchell. John Ruskin created this vibrant study of a Kingfisher in 1871. The use of colour in art was important to Ruskin. He believed that the colours of the natural world could inspire and guide artists who should replicate them as truthfully as possible. You can view this beautiful artwork on request in our Western Art Print room - visit our website to plan your visit: https://t.co/XhpjrZqRfl 💙 Study of a Kingfisher, John Ruskin (1819 - 1900), 1871. https://t.co/Fc4aUSkFJ1.RUD.201
- Oct 16, 20255.4x their median
In Japanese culture, the egret is a symbol of tranquillity and enlightenment. These charming egrets were designed by potter Miyagawa Hanzan in Japan in the early 20th century. See them on display in Gallery 36 on Level 2. 🪿🪿 Figure of two egrets, 1910–1925, by Miyagawa Hanzan (1859–1940). Yokohama, Japan, glazed earthenware. EA2014.60
- Jan 3, 20263.2x their median
John R R Tolkien was born on this day in 1892. Tolkien, the author of 'The Hobbit' and 'The Lord of the Rings', was a student and eventually a professor at University of Oxford. Back in 1977, the Ashmolean hosted an exhibition of his drawings. https://t.co/h4OCoxe8G7
- Nov 24, 20252.8x their median
Have you ever seen a Kingfisher? Alex Mitchell brings John Ruskin's Study of a Kingfisher to life in this beautiful animation. This animation is a part of a series by talented student illustrators and animators from universities across the UK. Their inspiring works respond to the artworks and objects in the Museum’s collection. 💙 Study of a Kingfisher, John Ruskin (1819 - 1900), 1871. https://t.co/Fc4aUSkFJ1.RUD.201
- Nov 26, 20252.5x their median
🎉 1 million visitors! We are absolutely thrilled to have welcomed over 1 million visitors through our doors this year. Thank YOU! Whether you’ve visited the Museum, become an Ashmolean Member, followed along here or donated to our Appeal - however you've supported us, we want to say thank you for allowing us to continue sharing human stories across culture and across time. We are free to visit and are open 7 days a week - we can’t wait to welcome you through our doors.
- Jan 30, 20262.2x their median
🌷🌿 Tickets are now available for In Bloom: How Plants Changed Our World. Beyond their beauty, many plants and flowers have hidden histories – tales of exploration, obsession, and knowledge. 📆 Opening 19 March 2026, this major new exhibition will take you from Oxford to the farthest corners of the world and back, uncovering the global stories behind some of Britain’s most beloved blooms – from roses and tulips to camellias and peonies. 🏛️ Ashmolean Members enjoy unlimited free exhibition entry with no need to book. Find out more and plan your visit: https://t.co/vD9nAEYUEn 💐 A Vase of Flowers, Simon Verelst, c. 1669–1675, oil on canvas. 🎨 Orchids, Sir Lawrence Alma Tadema, 1879, oil on panel © Private Collection, USA. Photo courtesy of the Richard Green Gallery, London 🩷 Duncan Grant, Hollyhock, Charleston, Kate Friend, 2019, C-type print. Courtesy of the artist & Lyndsey Ingram
- Jan 1, 20262.2x their median
Happy New Year to you! ✨ We hope this magical animation by Matilde Senos fills your day with joy! The Museum is closed today but will be reopening from tomorrow - we can't wait to welcome you then. ⭐️ A Drinking Party, part of A Set of Goldfish series, nishiki-e, by Utagawa Kuniyoshi (1797–1861). EA1971.157
- Dec 28, 20252.0x their median
We hope you are all resting and relaxing like this perfect pooch. This charming animation was created by Will Lang and inspired by an 18th century study of a dog produced by Giovanni Domenico Tiepolo. 🐶 Studies of a dog, Giovanni Domenico Tiepolo (1727 - 1804). 20.8cm tall x 26.5 cm wide. WA1937.223
- Dec 8, 20251.7x their median
Have you been following along with Ashmolean Advent? Behind today's door you'll find the inspiration behind the charming animation by Erin Christopher: https://t.co/tfiDfWIXU7 https://t.co/oRO3ngYJfi
- Nov 2, 20251.7x their median
This autumnal watercolour was painter by Pre-Raphaelite artist Eleanor Fortescue-Brickdale. 🍃 Autumn Fields, Condoven, Eleanor Fortescue-Brickdale (1872 - 1945), c. 1897–1926. WA1988.237 https://t.co/FjMgdq0WWB
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 26 interactions against 96K followers, an engagement rate of 0.027%. Posts are seen about 2.0K times each, and 1.29% of those impressions turn into an interaction. That is about 2.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 233 interactions, about 9.0x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Ashmolean Museum's engagement rate on X?
- Ashmolean Museum (@AshmoleanMuseum) has an engagement rate of 0.027%, based on the median interactions across 1 original posts from the last 30 days against 96,292 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.027%, Ashmolean Museum sits above the 25th percentile of the 205,881 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AshmoleanMuseum have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @AshmoleanMuseum post?
- Most posts go out around 10:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.