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Armada engagement report

@Armada_esp - 216K followers on X

Measured over 45 original posts from a 30-day window, last computed on October 4, 2026.

Engagement

Middle of its size range
Per follower
0.045%
of 216K followers
Per impression
1.58%
6.2K views on a typical post
Reach
2.88%
of its followers see a post
Typical post
98
interactions (median)
Saved
0.048%
3 bookmarks on a typical post
Posting rate
2.13/day
active 50% of days
Peak time
07:00 UTC
Friday

A typical post picks up 98 interactions against 216K followers, an engagement rate of 0.045%. Measured over 45 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.2K times each, and 1.58% of those impressions turn into an interaction. That is about 2.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 45 posts sampled, 98% carry an image or video and 9% link out. The account's strongest tracked post pulled 1.0K interactions, about 10x its own typical post. Recurring topics include #somoslaarmada, #cartago26, #españa.

Measured over 45 original posts from a 30-day window, last computed on October 4, 2026. Recurring tags: #somoslaarmada, #cartago26, #españa.

Compared with accounts its own size

Armada's engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 56% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.045%, Armada sits above the 25th percentile of the 205,582 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.679%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 205,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.679%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 07:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 07:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 07:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video98% of posts+111%+108% to +115%34K
Outbound link9% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 9% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 284 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 4, 202610x their median

    🇪🇸🤝🏻Los Ttes. enfermeros Elena Atarés y Hugo Rojo asistieron hoy a un motorista con politraumatismos graves tras un #accidente en la AP-7. 💼El material de urgencias que portaban permitió asistirlo hasta la llegada del SAMU. #Vocación de servicio, siempre. #SomosLaArmada https://t.co/jEzEQBoEqJ

    89510221425K viewsView on X
  • Aug 30, 20266.0x their median

    💥El infante de marina de la Brigada de Infantería de Marina `Tercio de Armada´ es, ante todo, un fusilero que forma parte de una unidad de élite. 🎯Sus capacidades de combate en tierra posibilitan su empleo en operaciones puramente terrestres, más allá de la costa. https://t.co/7jO7QlCeO4

    391451371723K viewsView on X
  • Sep 8, 20265.1x their median

    ⚓️🎂 Hoy, celebramos 99 años de la botadura del Buque Escuela Juan Sebastián de Elcano, símbolo de la #Armada y referente de la formación de generaciones de futuros oficiales. 🌊 99 años navegando, formando y llevando a España por todos los mares del mundo.  #SomosLaArmada https://t.co/hGM0g052Fz

    38076291011K viewsView on X
  • Aug 29, 20264.1x their median

    ⚓La Armada es un instrumento eficaz y rentable de política exterior. 💪Somos un socio activo y fiable, con capacidad de liderazgo, en iniciativas multinacionales. 🇪🇸La seguridad que proporcionamos a otras regiones del mundo, revierten positivamente en nuestro país. https://t.co/fdDduH1ptF

    114102522737K viewsView on X
  • Sep 1, 20263.9x their median

    🌊La fragata `Álvaro de Bazán´ se encuentra en el océano Pacífico participa en ejercicios internacionales de nivel avanzado durante el ejercicio GALAPEX. 📸Del abordaje cooperativo al buque LAE Sirius de @armada_ecuador. https://t.co/x8pI4Je1rz

    216301201764K viewsView on X
  • Sep 3, 20263.7x their median

    🤝🏻La vanguardia tecnológica está en nuestro día a día. 🇪🇸España posee una industria nacional de Defensa sólida, ágil e innovadora, que nos apoya a garantizar la autonomía estratégica. #SomosLaArmada https://t.co/GFyS4ux3G6

    227339978.9K viewsView on X
  • Sep 7, 20263.3x their median

    🇪🇸⚓️La fragata F-101 Álvaro de Bazán, participa en #UNITAS LXVII-2026 junto a otras marinas amigas y aliadas. 🌊🤝🏻Una oportunidad de cooperación e interoperabilidad que nos permite responder juntos a los #desafios presentes y futuros. #SomosLaArmada https://t.co/MetvV4iBBD

    15033123169.5K viewsView on X
  • Sep 10, 20263.1x their median

    🇪🇸⚓El buque escuela Juan Sebastián de #Elcano afronta la fase final de su gran ciclo de obras. 🌊Tras su permanencia en dique seco , continuará con su Período de Inmovilización Programada, preparándose para su #centenario y el XCIX Crucero de Instrucción. #SomosLaArmada https://t.co/U9Xwi1MSIl

    258311228.7K viewsView on X
  • Sep 6, 20263.0x their median

    ⚓️🇪🇸 Los nuevos alumnos de la Escuela Naval Militar continúan su formación básica de adaptación a la vida #militar 🌊Disciplina, esfuerzo, #compañerismo y trabajo en equipo marcan sus primeros pasos en la Armada. 💪Un nuevo camino comienza. #SomosLaArmada https://t.co/CNMVxQAxOi

    2292437212K viewsView on X
  • Sep 4, 20262.9x their median

    🇪🇸⚓️Bajo la superficie, donde el silencio es capacidad y la #discreción es fuerza, el Arma Submarina navega siempre preparada. 💪Tecnología, entrenamiento y compromiso para operar donde otros no pueden.  En las profundidades, la misión continúa. #SomosLaArmada #Armada2050 https://t.co/xeHFYFtvfN

    2252731414K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#somoslaarmada#cartago26#españa#juradebandera#armada

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 98 interactions against 216K followers, an engagement rate of 0.045%. Measured over 45 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.2K times each, and 1.58% of those impressions turn into an interaction. That is about 2.88% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 45 posts sampled, 98% carry an image or video and 9% link out. The account's strongest tracked post pulled 1.0K interactions, about 10x its own typical post. Recurring topics include #somoslaarmada, #cartago26, #españa.

What is Armada's engagement rate on X?
Armada (@Armada_esp) has an engagement rate of 0.045%, based on the median interactions across 45 original posts from the last 30 days against 215,510 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.045%, Armada sits above the 25th percentile of the 205,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Armada_esp have real engagement?
Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Armada_esp post?
Most posts go out around 07:00 UTC, and Friday is its busiest day, at roughly 2.13 posts per day across the measured window.

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