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Arewa Twittér engagement report

@ArewaTwiter - 140K followers on X

Measured over 11 original posts from a 30-day window, last computed on September 28, 2026.

Engagement

Top quarter for its size
Per follower
0.474%
of 140K followers
Per impression
1.15%
58K views on a typical post
Reach
41.4%
of its followers see a post
Typical post
664
interactions (median)
Saved
0.017%
10 bookmarks on a typical post
Posting rate
1.67/day
active 17% of days
Peak time
10:00 UTC
Sunday

A typical post picks up 664 interactions against 140K followers, an engagement rate of 0.474%. Measured over 11 original posts, its engagement rate beats 81% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 58K times each, and 1.15% of those impressions turn into an interaction. That is about 41.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 11 posts sampled, 73% carry an image or video and 9% link out. The account's strongest tracked post pulled 8.3K interactions, about 12x its own typical post.

Measured over 11 original posts from a 30-day window, last computed on September 28, 2026. Recurring tag: #naijafest2026.

Compared with accounts its own size

Arewa Twittér's engagement rate beats 81% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 45% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.474%, Arewa Twittér sits above the 50th percentile of the 204,694 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,694 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,880 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video73% of posts+111%+108% to +115%34K
Outbound link9% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 73% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 9% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 131 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 24, 202612x their median

    Nothing person no go do for minimum wage 😂😂💔 https://t.co/GSaMlnbbsa

    6.9K6503863852.1M viewsView on X
  • Nov 11, 201811x their median

    I told you Arewa Twitter is now international 😂 Ashe @Drake Bahaushe Ne https://t.co/lKypVAs3lf

    5.1K1.2K732257View on X
  • Sep 26, 20263.9x their median

    “I am correcting the mistakes of past administrations. Allow me to finish the work” ~ President Bola Tinubu tells Nigerians https://t.co/K4UEkM0vEi

    1.4K19972222397K viewsView on X
  • Sep 27, 20263.6x their median

    “Over 10 million Nigerians who received cash transfers have no phones or social media” ~ APC Chairman says https://t.co/3ol1I5l8S6

    1.1K25277923493K viewsView on X
  • Sep 26, 20261.9x their median

    “Grateful we finally found each other” — Nigerian gay couple living abroad celebrate their love https://t.co/mtmWE59ten

    7316243055152K viewsView on X
  • Sep 27, 20261.9x their median

    NECO 2026: Kano Beats Lagos, Oyo, Emerges Best-Performing State https://t.co/PGqnPTkvkN

    946220324958K viewsView on X
  • Sep 25, 2026

    The Minister of State for Defence and former Governor of Zamfara State, Dr. Bello Mohammed Matawalle, MON, has finalized plans to flag off a nationwide campaign to mobilize 20 million votes for President Bola Tinubu's re-election in the 2027 presidential election. ♾️ X 2.

    3142921910273K viewsView on X
  • Sep 27, 2026

    The Ex-Waziri of Adamawa, Alh Atiku Abubakar's heart is desperately wicked as clearly shown in his seeming endorsement of Deborah's tragic slaughter and such characterless fellow should have no place in the Presidency... https://t.co/yqm6IgXHF9

    4726424.9K viewsView on X
  • Sep 27, 2026

    Bola Tinubu handed $700 billion worth of mineral resources to the USA. Don't forget that. He also gave France 7 billion dollars deal. Don’t forget that.

    250202.9K viewsView on X
  • Sep 20, 2026

    Baban Seyi ya rikita kasar nan yasin 😂💔 https://t.co/1VJSzpLGc1

    135324.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#naijafest2026

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 664 interactions against 140K followers, an engagement rate of 0.474%. Measured over 11 original posts, its engagement rate beats 81% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 58K times each, and 1.15% of those impressions turn into an interaction. That is about 41.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 10:00 UTC, and Sunday is the busiest day of the week. Of the 11 posts sampled, 73% carry an image or video and 9% link out. The account's strongest tracked post pulled 8.3K interactions, about 12x its own typical post.

What is Arewa Twittér's engagement rate on X?
Arewa Twittér (@ArewaTwiter) has an engagement rate of 0.474%, based on the median interactions across 11 original posts from the last 30 days against 139,961 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.474%, Arewa Twittér sits above the 50th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ArewaTwiter have real engagement?
Its engagement rate beats 81% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ArewaTwiter post?
Most posts go out around 10:00 UTC, and Sunday is its busiest day, at roughly 1.67 posts per day across the measured window.

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