Nicholas Duncan-Williams engagement report
@ArchbishopNick - 480K followers on X
Measured over 40 original posts from a 30-day window, last computed on October 23, 2026.
Engagement
A typical post picks up 22 interactions against 480K followers, an engagement rate of 0.005%. Measured over 40 original posts, its engagement rate beats 25% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.8K times each, and 1.22% of those impressions turn into an interaction. That is about 0.384% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 30% carry an image or video and 88% link out. The account's strongest tracked post pulled 610 interactions, about 28x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on October 23, 2026. Recurring tag: #archbishopnick.
Compared with accounts its own size
Nicholas Duncan-Williams's engagement rate beats 25% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Nicholas Duncan-Williams sits above the 10th percentile of the 212,656 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.697% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 30% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 88% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 30% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 88% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 184 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 3, 202628x their median
WHAT HAS BEEN THE NORM IS ABOUT TO CHANGE. The story does not have to continue the way it has always been. The cycle can break. The pattern can shift. What was scattered can be gathered again. What was lost can be restored. Your name can change. Your story can change. Your narrative can change. This is more than a theme. It is a declaration. IMPACT 2026 CHANGING THE NARRATIVE Sun. November 29 – Sun. December 6, 2026 ACI Prayer Cathedral, Spintex A new chapter is about to begin #ArchbishopNick #Impact2026 #ChangingTheNarrative
- Sep 1, 202627x their median
“Looking unto Jesus the author and finisher of our faith...” — Hebrews 12:2 One of the greatest dangers at the threshold of a new season is offence. Frustration can make you resent God. Weariness can make you question what is true. And offence can make you walk away from what God is doing. Stay with God, and do not allow a moment of frustration to make you reject what He has been building in your life. #ArchbishopNick
- Aug 25, 202625x their median
“Whatever a man sows, that shall he also reap.” — Galatians 6:7 The law of reaping and sowing does not need your address. When it is time to reap what you have sown, it will come back to you. Be careful not to allow offence, anger or suspicion to make you sow what you will one day have to reap. What you plant today may be what you or your loved ones have to confront tomorrow. As we learn to overcome conspiracy, may we never become instruments of destruction in the hands of the enemy. #ArchbishopNick
- Oct 20, 202622x their median
It was a memorable Sunday as I proudly walked my daughter, @EllaDWKing, to the pulpit as speaker of the day. A reminder that God honors preparation, prayer, and process. Never despise the season of preparation; in God's appointed time, He reveals what He has been building all along. #ArchbishopNick
- Aug 28, 202622x their median
May your destiny never be destroyed or sabotaged. May you fulfil God’s purpose for your life and become all that He has chosen you to be. And as God fulfils His purpose through your life, I pray that you will never become a weapon or a tool in the hands of the enemy to destroy another person. May you be a battle axe in the hands of God, used for the good of humanity and the nations. #ArchbishooNick
- Oct 15, 202622x their median
In a season like this, we need to pray—for ourselves, our families, our community, our nation, and our world — to enforce the Kingdom mandate and establish victory and dominion over the enemy. This Friday, October 16, join me at the Midnight Cry with ACI, Christ Cathedral - Tema. We believe God to move mightily! #ArchbishopNick
- Oct 3, 202619x their median
Archbishop Nicholas Duncan-Williams has arrived in the Democratic Republic of Congo for the Dialogue Spirituel Pour La Nation (Spiritual Dialogue for the Nation) Conference, hosted by Archbishop Evariste Ejiba Yamapia. The conference marks the culmination of a 26-day spiritual initiative dedicated to prayer for the nation, its 26 provinces, and the pursuit of peace, unity and national restoration. The Archbishop joins fellow servants of God and believers in this significant gathering, as the Church comes together in prayer and intercession for the Democratic Republic of Congo. A nation can be transformed when its people seek God. #ArchbishopNick #DRC
- Sep 3, 202618x their median
“Remember ye not the former things, neither consider the things of old.” — Isaiah 43:18 At the edge of a new season, you may suddenly desire the things you left behind. Be careful. Do not let the discomfort of transition make you return to the past or what God brought you out of. What is behind you may be familiar, but God is doing something new ahead of you. As you step into your new season, may you have the grace to leave the old behind. #ArchbishopNick
- Aug 11, 202616x their median
Do not put your faith, confidence, or security in material things.Everything earthly has an expiry date. Money can fail. Influence can fade. Power can change hands. Connections can disappear. Relevance can be lost. But the Word of God remains forever. Build your life on the Scriptures, because what is rooted in the Word cannot be shaken by the changing conditions of this world. #ArchbishopNick
- Sep 8, 202615x their median
“Keep thy heart with all diligence; for out of it are the issues of life.” — Proverbs 4:23 You can be at the edge of a new season and, through the wrong response, sabotage what God has prepared for you. Moses allowed frustration to determine his response at Meribah, and that moment cost him access to Canaan. Do not let anger, offence or disobedience make you mishandle the season God has brought you into. Declare: “In the prime of my life, I will not self-sabotage.” And as you prepare for what God has ahead, get equipped for the journey. Register for the NDWM Online School of Ministry and strengthen your spiritual foundation: https://t.co/DO91KbKN06 #ArchbishopNick
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 22 interactions against 480K followers, an engagement rate of 0.005%. Measured over 40 original posts, its engagement rate beats 25% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.8K times each, and 1.22% of those impressions turn into an interaction. That is about 0.384% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 12:00 UTC, and Monday is the busiest day of the week. Of the 40 posts sampled, 30% carry an image or video and 88% link out. The account's strongest tracked post pulled 610 interactions, about 28x its own typical post.
- What is Nicholas Duncan-Williams's engagement rate on X?
- Nicholas Duncan-Williams (@ArchbishopNick) has an engagement rate of 0.005%, based on the median interactions across 40 original posts from the last 30 days against 480,017 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Nicholas Duncan-Williams sits above the 10th percentile of the 212,656 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ArchbishopNick have real engagement?
- Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ArchbishopNick post?
- Most posts go out around 12:00 UTC, and Monday is its busiest day, at roughly 1.33 posts per day across the measured window.