Apple Books engagement report
@AppleBooks - 605K followers on X
Measured over 6 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 32 interactions against 605K followers, an engagement rate of 0.005%. Posts are seen about 5.9K times each, and 0.541% of those impressions turn into an interaction. That is about 0.976% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 22K interactions, about 692x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on August 26, 2026.
Where this sits in the catalog
At 0.005%, Apple Books sits above the 10th percentile of the 37,037 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 102K |
| 16:00 UTC | -3% | 99K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -2% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 233K |
| Monday | 0% | 292K |
| Tuesday | -3% | 284K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 246K |
| Friday | -3% | 255K |
| Saturday | +3% | 229K |
Best tweets
- Mar 30, 2026692x their median
Nothing is much better than a cup of hot coffee or tea on a cold night, and an entertaining novel to read.
- Jan 29, 2026235x their median
Good morning, Benedict Bridgerton https://t.co/LbIpH8hGrr
- Feb 9, 202640x their median
From “Tití Me Preguntó” to “DtMF,” listen to every song from @sanbenito’s Apple Music Super Bowl LX Halftime Show set list, all on one playlist. It’s up now on Apple Music. https://t.co/R972WGfKaf #AppleMusicHalftime https://t.co/yO6u3B0v6n
- May 12, 202612x their median
.@andyweirauthor talks with @philiplord and @chrizmillr, co-directors and producers of @projecthailmary, about creating Rocky—a dog-sized, spider-like alien who speaks in musical chords and partners with Ryland Grace to save Earth. 🚀 Read or listen: https://t.co/VCXBRHZ9gq Buy or rent on the @AppleTV app: https://t.co/g6SXgM7yPi
- Aug 7, 20266.8x their median
Believe in the power of a good book. 📚 Explore Ted Lasso’s reading list, featuring the stories that helped shape his approach to leadership, learning, and becoming the best version of himself. Browse the full collection: https://t.co/I4Agdfk8ha Stream Season 4 of Ted Lasso on @AppleTV.
- Jan 9, 20266.5x their median
What was your favorite scene from the movie adaptation of “People We Meet on Vacation”? Which quote were you happy that made it into the script? https://t.co/4Vd53Tji9H
- Dec 9, 20253.3x their median
Your nonfiction reading list just got a major upgrade, courtesy of @TheRestHistory’s @holland_tom and @dcsandbrook. 📔 Check out what the hosts of the @ApplePodcasts Show of the Year are listening to: https://t.co/Z4w7gTT6LJ https://t.co/2zHJtppEiI
- Feb 13, 20262.9x their median
Calling all Sci-Fi lovers. Best-selling author, @mattdinniman is back. When a group of gamers from Earth attempt to remotely annihilate the planet of New Sonora, Oliver must defend the only home he’s ever known. Check out Operation Bounce House: https://t.co/hGltZkRXPx https://t.co/NuXqnGKp4z
- Apr 1, 20262.3x their median
#NationalWalkingDay calls for a little pep in your step and a lot of romance in your ears. 🎧💝 Press play, take a stroll, and let these rom-com audiobooks sweep you along. https://t.co/FyMF4t3MeR
- Mar 20, 20261.8x their median
First problem: Ryland Grace is alone in space. Second problem: he has no idea he's on a mission to save Earth. @ProjectHailMary by @andyweirauthor is now in theaters starring Ryan Gosling and Sandra Hüller. Read before you watch: https://t.co/VCXBRHZ9gq 🚀 Pre-order the movie on the @AppleTV app: https://t.co/mnoQFIiXDs
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 32 interactions against 605K followers, an engagement rate of 0.005%. Posts are seen about 5.9K times each, and 0.541% of those impressions turn into an interaction. That is about 0.976% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 17:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 22K interactions, about 692x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Apple Books's engagement rate on X?
- Apple Books (@AppleBooks) has an engagement rate of 0.005%, based on the median interactions across 6 original posts from the last 30 days against 605,451 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Apple Books sits above the 10th percentile of the 37,037 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AppleBooks have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @AppleBooks post?
- Most posts go out around 17:00 UTC, and Wednesday is its busiest day, at roughly 0.27 posts per day across the measured window.