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Anitta engagement report

@Anitta - 19M followers on X

Measured over 2 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.185%
of 19M followers
Per impression
8.12%
430K views on a typical post
Reach
2.27%
of its followers see a post
Typical post
35K
interactions (median)
Saved
0.098%
420 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
13:00 UTC
Tuesday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 35K interactions against 19M followers, an engagement rate of 0.185%. Posts are seen about 430K times each, and 8.12% of those impressions turn into an interaction. That is about 2.27% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 44K interactions. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 25, 2026. Recurring tag: #ledefilelorealparis.

Where this sits in the catalog

At 0.185%, Anitta sits above the 50th percentile of the 204,491 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.677%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 45 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 15, 2026

    É qualidade de vida 🤍 https://t.co/tmSMOGqNcU

    37K6.5K37999412K viewsView on X
  • Jul 24, 2026

    Viciada no meu próprio álbum

    35K4.2K920360708K viewsView on X
  • Sep 6, 2026

    Este ano a @Granderio escolheu falar sobre fé, ancestralidade, retorno ao seu país e o tempo: olhar no passado, pés no presente e peito aberto pro futuro guiando o caminhar para o resgate da honra de uma cultura. A conexão com meu momento de vida e carreira foi imediata. Aceito esse convite com muito respeito. Sabendo a importância do carnaval na vida de tantas milhares de pessoas, e pra história de um povo lutador que há décadas fazem dos desfiles um ato político e revolucionário. E por isso nada na minha presença pode ser maior do que a escola, o desfile, a comunidade e os profissionais que trabalham nesse espetáculo. Como tudo que faço na minha vida, me esforçarei muito e darei o meu melhor, mas sabemos que minha agenda e rotina como cantora são grandes desafios pra esse reinado, já que não vou abandonar meu fãs no momento que eles mais curtem estar comigo. Por isso demoramos tanto pra ter certeza desse movimento que, embora seja um sonho há tantos anos como muitos de vocês sabem, precisa ser tratado com o devido respeito e dedicação ao cargo. Decidimos tentar, mas sabendo que o que importa de verdade é que a comunidade, a bateria, o mestre e a escola estejam felizes com a escolha do meu nome. Caso contrário, a gente agradece e volta a curtir o desfile como espectador na humildade rss. Brincadeiras à parte. Saibam que estou muito feliz e espero que se sintam bem representados. Obrigada meu amigo David Brazil pelo convite, aos presidentes da escola, aos integrantes da bateria que foram uns fofíssimos comigo, e ao mestre Fafá, que já considero um amigo. ❤️💚

    34K4.5K671204481K viewsView on X
  • Jul 23, 2026

    EQUILIBRIVM II - Hoje 21h https://t.co/tQa4MK8SC3

    24K5.8K1.4K1.6K1.3M viewsView on X
  • Sep 16, 2026

    Muito feliz em ver EQUILIBRIVM indicado ao @LatinGRAMMYs em duas categorias: “Álbum do Ano” e “Álbum de Pop Contemporâneo em Língua Portuguesa”. ❤️ Muito obrigada a todos que fizeram parte desse projeto comigo e ajudaram a tornar esse álbum realidade✨ #LatinGRAMMY https://t.co/2lJoGp2K9T

    24K3.8K565155345K viewsView on X
  • Jul 24, 2026

    Sem dúvidas, esse é o trabalho mais lindo que já fiz na minha vida. ❤️ O audiovisual completo de EQUILIBRIVM II já está disponível no meu canal no YouTube. Vai lá assistir e depois me conta o que achou ✨ https://t.co/NwCHP4AN0R

    24K2.8K384176482K viewsView on X
  • Jul 27, 2026

    Sal grosso, reza, vela, fósforo Na selva de pedra você tem que sustentar

    23K3.7K18060647K viewsView on X
  • Aug 18, 2026

    So happy to see “Choka Choka” with @shakira, a song from my album EQUILIBRIVM, nominated for Best Latin at the VMAs! ❤️ Thank you for the nomination. Vote here: https://t.co/1t9fOc7yOz https://t.co/32Hjx6tBw6

    23K3.6K511118303K viewsView on X
  • Sep 29, 2026

    #LeDefileLorealParis https://t.co/BE5RVn8rz6

    23K2.0K62696448K viewsView on X
  • Jul 22, 2026

    EQUILIBRIVM II - amanhã 21h Corre pro YouTube! O faixa a faixa do meu álbum já está disponível por lá. https://t.co/AyyYN62SnY

    20K3.5K5987781.3M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ledefilelorealparis

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 35K interactions against 19M followers, an engagement rate of 0.185%. Posts are seen about 430K times each, and 8.12% of those impressions turn into an interaction. That is about 2.27% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 44K interactions. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Anitta's engagement rate on X?
Anitta (@Anitta) has an engagement rate of 0.185%, based on the median interactions across 2 original posts from the last 30 days against 18,912,692 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.185%, Anitta sits above the 50th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Anitta have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Anitta post?
Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.

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