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Amul.coop engagement report

@Amul_Coop - 371K followers on X

Measured over 55 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0.004%
of 371K followers
Per impression
0.51%
2.7K views on a typical post
Reach
0.74%
of its followers see a post
Typical post
14
interactions (median)
Saved
0.036%
1 bookmarks on a typical post
Posting rate
1.93/day
active 40% of days
Peak time
02:00 UTC
Friday

A typical post picks up 14 interactions against 371K followers, an engagement rate of 0.004%. Measured over 55 original posts, its engagement rate beats 11% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.7K times each, and 0.51% of those impressions turn into an interaction. That is about 0.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 02:00 UTC, and Friday is the busiest day of the week. Of the 55 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.4K interactions, about 316x its own typical post.

Measured over 55 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

Amul.coop's engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,829 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 26% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, Amul.coop sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 20, 2026316x their median

    Ellavarkum Happy Onam 🌼 https://t.co/xkyB56mqHc

    4.1K26064224.4M viewsView on X
  • Sep 1, 202632x their median

    Amul Topical: The great Argentinian legend finally hangs up his boots! https://t.co/GxHO14M6uZ

    4322000358K viewsView on X
  • Aug 31, 202628x their median

    Amul Topical: Roger Federer inducted into the International Hall of Fame! https://t.co/Qwz837h68M

    3751431405K viewsView on X
  • Aug 27, 202616x their median

    Amul Topical: Tribute to a true country music legend! https://t.co/hyb3QkmuuS

    2011151326K viewsView on X
  • Aug 25, 202613x their median

    Amul Topical: Celebrating ten years of UPI! https://t.co/feFDi8mtdG

    1611932382K viewsView on X
  • Aug 21, 202613x their median

    Amul Topical: Celebrating our new cricket spin wizard! https://t.co/BjOdAZo2dV

    1691031240K viewsView on X
  • Aug 28, 20268.0x their median

    Amul Topical: Celebrating Raksha Bandhan https://t.co/RdIffJJuDi

    106510140K viewsView on X
  • Aug 20, 20265.1x their median

    Team India brought the victory, and Amul Slim N Trim is cheering every winning run. https://t.co/73fAPq1jVA

    66321168K viewsView on X
  • Aug 29, 20264.9x their median

    As the World’s Strongest Food & Dairy Brand, we have always believed in supporting sporting excellence and inspiring the next generation to make sport a part of their everyday lives. Today, on National Sports Day, we celebrate this spirit and reaffirm our commitment to supporting sport and the champions of tomorrow.

    59280221K viewsView on X
  • Aug 28, 20264.1x their median

    We are delighted to share that Amul has been ranked the World’s Strongest Dairy Brand in the latest Brand Finance UK’s Food & Drink 2026 study, which evaluates the world’s most valuable and strongest food, non-alcoholic beverage and dairy brands. A proud milestone for Amul and for the millions of dairy farmers at the heart of the Amul cooperative movement. Amul’s brand value has grown 22% to USD 5 billion, with a Brand Strength Index (BSI) score of 93.0/100 and an AAA+ brand strength rating. Amul has also been ranked: • 2nd strongest food brand globally • 4th most valuable dairy brand globally • 13th most valuable food brand globally • The only Indian brand among the Top 50 global food brands We are deeply grateful to our millions of consumers for their trust, loyalty and continued support, which inspire us to keep delivering quality and value every day.

    47821162K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 14 interactions against 371K followers, an engagement rate of 0.004%. Measured over 55 original posts, its engagement rate beats 11% of 3,829 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.7K times each, and 0.51% of those impressions turn into an interaction. That is about 0.74% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 02:00 UTC, and Friday is the busiest day of the week. Of the 55 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.4K interactions, about 316x its own typical post.

What is Amul.coop's engagement rate on X?
Amul.coop (@Amul_Coop) has an engagement rate of 0.004%, based on the median interactions across 55 original posts from the last 30 days against 370,813 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Amul.coop sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Amul_Coop have real engagement?
Its engagement rate beats 11% of the tracked X accounts closest to it in follower count (3,829 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Amul_Coop post?
Most posts go out around 02:00 UTC, and Friday is its busiest day, at roughly 1.93 posts per day across the measured window.

Keep going

Amul.coop (@Amul_Coop) Engagement Rate - 0.004% | PlayerSells