Amref Health Africa in Kenya engagement report
@Amref_Kenya - 56K followers on X
Measured over 30 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
A typical post picks up 9 interactions against 56K followers, an engagement rate of 0.016%. Measured over 30 original posts, its engagement rate beats 19% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 620 times each, and 1.45% of those impressions turn into an interaction. That is about 1.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 30 posts sampled, 93% carry an image or video and 47% link out. The account's strongest tracked post pulled 25 interactions, about 2.8x its own typical post. Recurring topics include #future4binti, #responsibleaiuse, #amrefatunga81.
Measured over 30 original posts from a 30-day window, last computed on October 9, 2026. Recurring tags: #future4binti, #responsibleaiuse, #amrefatunga81.
Compared with accounts its own size
Amref Health Africa in Kenya's engagement rate beats 19% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 5 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.016%, Amref Health Africa in Kenya sits above the 10th percentile of the 213,381 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.699% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 93% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 47% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 47% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 569 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 22, 20262.8x their median
Climate resilience must be built where care begins: in communities. That requires financed primary health care, prepared health workers, effective early-warning systems and practical response plans. Climate finance must reach the front lines. #AmrefAtUNGA81 #ClimateWeekNYC #ClimateAction @wellcometrust @theGCF
- Oct 5, 20262.3x their median
Postpartum haemorrhage can turn a safe birth into a life-threatening emergency. In 2023, nearly 45,000 deaths were attributed to #PPH globally. Preventing these deaths requires more than clinical interventions. It requires skilled health workers, essential commodities, emergency preparedness, mentorship, timely referral, quality data and accountability working together. On this #WorldPPHDay, the call is to move from knowing what works to ensuring every woman can access timely, lifesaving care. #AmrefMaternalMonday #MNHBigBet #Amref4PHC #amreftransforms2030 @MPESA_FDN @SafaricomFDN @UNITAID @KilifiCountyGov @NarokCountyGvt @NakuruCountyGov
- Sep 27, 20261.9x their median
In Kenya, 4 in every 10 maternal deaths are linked to postpartum haemorrhage (PPH). With maternal mortality at 355 deaths per 100,000 live births, every preventable loss is a call to action. Today, Amref Health Africa in Kenya joined the #RunForHer marathon to champion what can save lives: early detection, timely treatment, skilled care and strong referral systems. We run for every mother. We run to #ENDPPH. #AmrefKenya #MaternalHealth
- Oct 6, 20261.8x their median
Artificial Intelligence (AI) has the potential to significantly accelerate progress in healthcare, but this can only be achieved with robust governance frameworks in place. Ensuring patient safety, safeguarding data privacy, and maintaining clear accountability are essential priorities. Join key leaders and experts as they discuss and shape the future of #ResponsibleAIUse in healthcare. 📅 Date: 8th October 2026 ⏰ Time: 4:00-5:30 PM EAT 🔗 Register: https://t.co/E3NiFHdYHg #AIinHealth #DigitalHealth #AmrefHealthInnovation @Kmtc_official @AmrefUniversity
- Sep 22, 20261.7x their median
Obstetric fistula is treatable, and access to care can change a woman’s life. From 28 September, women across @KilifiCountyGov can access screening for fistula, with treatment and surgery available through the Free Fistula Camp at Malindi Sub-County Hospital from 2–9 October 2026. 📍 County-wide screening: 28 September–2 October 🏥 Surgery and treatment: 2–9 October, Malindi Sub-County Hospital 📞 Call 0800 722 600 for more information Screening and treatment are free, confidential and safe, with transport support available. Know someone who may need fistula care? Share this information and help connect them to free screening and treatment. #FistulaInatibika #MaternalHealth #amref4PHC #amreftransforms2030 @FDSAfrica @wadadia @MOHMedServices @MOH_Kenya
- Sep 28, 20261.6x their median
Climate change is reshaping the conditions in which women experience pregnancy and access care. 🌡️ Heat → increased risk of gestational hypertension and pre-eclampsia 🌾 Drought → reduced dietary diversity and increased risk of maternal anaemia 🌧️ Flooding → disrupted access, delayed referrals and interrupted care 🦟 Climate variability → changing malaria risks during pregnancy Protecting maternal health in a changing climate means preparing health systems before disruption happens: keeping services accessible, referrals moving and essential medicines and diagnostics available. Climate resilience is maternal health resilience. #AmrefMaternalMonday #ClimateAndHealth #MaternalHealth #ClimateResilience #PrimaryHealthCare #amref4PHC #amreftransforms2030 @UNITAID @MPESA_FDN @NakuruCountyGov @KilifiCountyGov @MOHMedServices @MOH_Kenya
- Sep 30, 2026
What does procurement have to do with over 8 million lives? 👀 For Joan Birir, our Head of Procurement and Administration, it’s about getting the right resources to the right place, at the right time — strengthening health systems and building resilient communities. What role do you play in making #PHC work? Meet the people strengthening #PHC 👉 https://t.co/7rqmVwjM6j #8MillionVoicesForPHC #Amref4PHC
- Sep 21, 2026
The goal is simple: no woman or newborn should be left behind by the health system. That is what Every Woman, Every Newborn, Everywhere (EWENE) is about: strengthening quality care, referral pathways, lifesaving interventions and accountability so that every woman and newborn can get the care they need, when they need it. #AmrefMaternalMonday #EWENE #OkoaMamaOkoaMtoto #MNHBigBet @better4kenya @MPESA_FDN @SafaricomFDN @KWakoli
- Sep 18, 2026
🏃🏾♀️ RUN FOR HER! AND SAVE HER LIFE! ❤️ This September 27, 2026, we run for a cause that matters. Join the 3rd International END PPH Run For Her at Ulinzi Sports Complex, Lang’ata Road, as we come together to raise awareness and take action against postpartum haemorrhage (PPH) excessive bleeding after childbirth. Every step is a statement. Every participant is a champion for safer motherhood. Every voice brings us closer to a future where no mother dies while giving birth. 📅 Sunday, 27 September 2026 📍 Ulinzi Sports Complex, Lang’ata Road 🎟️ Registration is FREE 👉 Register now: https://t.co/csddw2xuZQ Don’t just hear the call. Run for her. Run to save her life. 🏃🏾♂️🏃🏾♀️ #ENDPPH #NoMotherShouldDieWhileGivingBirth #ZeroRatePPH #TogethertoEndPPH
- Sep 28, 2026
In Kenya, only 12.5% of females and 3% of males who experienced sexual violence in childhood sought help. #VACS2019 Center Court Africa brings mental health screening, psychosocial support and referral closer to adolescents aged 12–19, using spaces they already know and trust: the court. #CenterCourtAfrica #AdolescentWellbeing #MentalHealth
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 9 interactions against 56K followers, an engagement rate of 0.016%. Measured over 30 original posts, its engagement rate beats 19% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 620 times each, and 1.45% of those impressions turn into an interaction. That is about 1.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 30 posts sampled, 93% carry an image or video and 47% link out. The account's strongest tracked post pulled 25 interactions, about 2.8x its own typical post. Recurring topics include #future4binti, #responsibleaiuse, #amrefatunga81.
- What is Amref Health Africa in Kenya's engagement rate on X?
- Amref Health Africa in Kenya (@Amref_Kenya) has an engagement rate of 0.016%, based on the median interactions across 30 original posts from the last 30 days against 55,741 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.016%, Amref Health Africa in Kenya sits above the 10th percentile of the 213,381 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Amref_Kenya have real engagement?
- Its engagement rate beats 19% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Amref_Kenya post?
- Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 1.73 posts per day across the measured window.