Ammunition Depot engagement report
@AmmunitionDepot - 75K followers on X
Measured over 1 original post from a 30-day window, last computed on September 12, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 5 interactions against 75K followers, an engagement rate of 0.007%. Posts are seen about 1.1K times each, and 0.464% of those impressions turn into an interaction. That is about 1.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 354 interactions, about 71x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 12, 2026.
Where this sits in the catalog
At 0.007%, Ammunition Depot sits above the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 284 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 15, 202571x their median
We got a "spooky good deal" on some 34-round extended magazines from Rattlesnake Tactical for your Glock 17 & 19 pistols, so we figured we'd spread some Halloween spirit! We're giving away a 3-pack to one lucky winner, which we'll announce on 10/21/25. See rules in comments! https://t.co/ObKEMla2cC
- Sep 23, 202612x their median
🚨 GIVEAWAY IS LIVE 🚨 We teamed up with @pewpewtactical for a serious prize package: 🔥 Daniel Defense DD PCC 916 🔥 Holosun ARO-EVO RD 🔥 4,000 rounds of Winchester 9mm Enter now: https://t.co/BEakIhCCb8 21+ | Ends 10/23 | No purchase necessary. Rules apply. https://t.co/3wZcpfFScD
- Jul 2, 20268.8x their median
Freedom Rings Giveaway is live. We partnered with Daniel Defense to celebrate American craftsmanship and 250 years of Old Glory. Details + Official Rules: https://t.co/TVENcvofDr No purchase necessary. Age/location restrictions apply. Void where prohibited. #Sweepstakes @DanielDefense
- Aug 27, 20267.4x their median
Introducing AmmoVault, powered by Ammunition Depot. Buy real ammunition starting as low as $5. We’ll securely store and reserve it for you until you’re ready to ship. No membership fee. No separate storage fee for active accounts. Build your reserve today: https://t.co/JJgD4Uevh6
- Jan 1, 20266.2x their median
Happy New Year, firearm friends. Here’s to more range days, tighter groups, and a strong 2026. https://t.co/uEND0P5iV5
- Dec 16, 20254.4x their median
Range day essentials laid out and ready. From 9mm to 5.56 and 7.62x39, Federal Ammunition delivers reliable performance when it counts. Built for training, testing, and confidence behind every trigger pull. #FederalAmmunition #RangeDay #AmmoLife #2A #Firearms #ShootingSports https://t.co/R5cJH9ebjY
- Jul 23, 20264.2x their median
New: Ammunition Depot is partnering with @NRA to expand support for critical Second Amendment litigation, including Rhode v. Bonta, the California ammunition case we’ve been part of for years as a plaintiff. Read the full story: https://t.co/fU1xYDXPNQ https://t.co/WaGkR7zbXj
- Sep 5, 20253.8x their median
We have been recognized by @GunsAndAmmoMag as the best place to buy ammo! #ammo #ammunition #9mm #buyingammo #onlineammo #ammodelivery https://t.co/63I71ViOw5
- Dec 3, 20252.8x their median
Range days stay affordable without giving up consistency. Sportsman's Select Remanufactured ammo brings dependable performance shot after shot. #SportsmansSelect #RemanufacturedAmmo #RangeDay #TrainingAmmo #ShootMoreSpendLess #AmmoDeals #AmmunitionDepot https://t.co/MRQsNWOIFG
- Sep 11, 20252.4x their median
On this day, we remember the nearly 3,000 lives lost and honor the courage of the heroes of September 11, 2001. May we never forget their sacrifice. 🇺🇸 #NeverForget #September11 #911Remembrance https://t.co/WrgPqjT7TJ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 5 interactions against 75K followers, an engagement rate of 0.007%. Posts are seen about 1.1K times each, and 0.464% of those impressions turn into an interaction. That is about 1.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 354 interactions, about 71x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Ammunition Depot's engagement rate on X?
- Ammunition Depot (@AmmunitionDepot) has an engagement rate of 0.007%, based on the median interactions across 1 original posts from the last 30 days against 75,468 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Ammunition Depot sits above the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AmmunitionDepot have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @AmmunitionDepot post?
- Most posts go out around 19:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.