American Cancer Society engagement report
@AmericanCancer - 994K followers on X
Measured over 1 original post from a 30-day window, last computed on August 26, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 8 interactions against 994K followers, an engagement rate of 0.001%. Posts are seen about 840 times each, and 0.952% of those impressions turn into an interaction. That is about 0.084% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 41K interactions, about 5099x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 26, 2026.
Where this sits in the catalog
At 0.001%, American Cancer Society sits below the 10th percentile of the 158,036 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.605% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 292 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 7, 20245099x their median
BREAKING NEWS The 2024 #NobelPrize in Physiology or Medicine has been awarded to Victor Ambros and Gary Ruvkun for the discovery of microRNA and its role in post-transcriptional gene regulation. https://t.co/rg3iuN6pgY
- Oct 9, 20243893x their median
BREAKING NEWS The Royal Swedish Academy of Sciences has decided to award the 2024 #NobelPrize in Chemistry with one half to David Baker “for computational protein design” and the other half jointly to Demis Hassabis and John M. Jumper “for protein structure prediction.” https://t.co/gYrdFFcD4T
- Feb 20, 2026270x their median
Got my 1st colonoscopy. I was dragging my feet but it was lovely. Primarily cause I don’t remember it. This March is Colorectal Cancer Awareness Month, so I’m teaming up with @AmericanCancer to raise awareness. No symptoms? Age 45+? Now is the time to get screened for colorectal cancer. Visit https://t.co/iCrdeeMTel to learn more and find a screening provider near you Visit https://t.co/iCrdeeMTel to learn more and find a screening provider near you
- Sep 2, 2025239x their median
September is Prostate Cancer Awareness Month, and I’m asking our community of travelers to help me spread the word: the earlier prostate cancer is found, the better your chances are of beating it. I didn’t get screened until I was 69 years old, and when I did, I discovered my prostate was riddled with cancer. Thankfully, it didn’t spread... my surgery went great... and my doctor says I’m now cancer-free. But you can bet I’ll be keeping an eye on my prostate-specific antigen score (PSA) — which you can find out for yourself with a simple blood test. I like to think that we’ve all got some of our best travels ahead of us. So please, don’t wait: Visit https://t.co/PSiVHM59ME to learn more from the @AmericanCancer Society and find a screening location near you.
- Sep 26, 202553x their median
honoring our loved ones 💙 Join us, the @NFL and the @AmericanCancerS in the #CrucialCatch mission—fighting cancer through early detection and risk reduction. At this Sunday’s game at @ATTStadium, pick up a Crucial Catch pledge card and dedicate your pledge to getting screened. During Halftime, we’ll raise our cards together, honoring who we’re fighting for. Let’s intercept cancer!
- Nov 25, 202434x their median
In August, we lost our friend and colleague @SusanWojcicki to lung cancer. In the final weeks of her life, she wrote a blog post to help advocate for more research and funding for this disease. Read it below and learn more about lung cancer from @SU2C: https://t.co/yvGB5XxiHa
- Sep 25, 202531x their median
Here’s an alarming stat: An estimated 313,780 men will be diagnosed with prostate cancer this year. Our best defense? Getting screened. The earlier prostate cancer is found, the better your chances are of beating it. That’s why I’m teaming up with the @AmericanCancer to raise awareness and encourage early screening. Don’t wait, visit https://t.co/NOkP508rX0 to learn more and find a screening location near you.
- Oct 8, 202425x their median
1 in 8 women will develop #BreastCancer in their lifetime. Screening can help catch it earlier when it may be easier to treat! For the love of tomorrow, get screened. Find a screening provider near you and learn more at https://t.co/7K977pzuUt @americancancer
- Sep 4, 202521x their median
·About 1 in 8 men will get prostate cancer in their lifetime. That’s not just a number— that’s someone you know. I’m teaming up with the @AmericanCancerSociety to raise awareness and encourage early screening. Visit https://t.co/E7Jq0ZqJOh to learn more and find a screening location near you.
- Jul 3, 202520x their median
The House just passed a bill that makes the biggest cut to #Medicaid in history & kicks millions off health coverage. This will have a lasting impact on the fight against cancer. Health care costs will ⬆️& those who need screening/preventive care could have to go without. (1/2)
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 8 interactions against 994K followers, an engagement rate of 0.001%. Posts are seen about 840 times each, and 0.952% of those impressions turn into an interaction. That is about 0.084% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 18:00 UTC, and Monday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 41K interactions, about 5099x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is American Cancer Society's engagement rate on X?
- American Cancer Society (@AmericanCancer) has an engagement rate of 0.001%, based on the median interactions across 1 original posts from the last 30 days against 994,150 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, American Cancer Society sits below the 10th percentile of the 158,036 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AmericanCancer have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @AmericanCancer post?
- Most posts go out around 18:00 UTC, and Monday is its busiest day, at roughly 0.07 posts per day across the measured window.