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americanair engagement report

@AmericanAir - 1.6M followers on X

Measured over 4 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.027%
of 1.6M followers
Per impression
0.246%
173K views on a typical post
Reach
10.9%
of its followers see a post
Typical post
425
interactions (median)
Saved
0.023%
39 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
14:00 UTC
Monday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 425 interactions against 1.6M followers, an engagement rate of 0.027%. Posts are seen about 173K times each, and 0.246% of those impressions turn into an interaction. That is about 10.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 25% link out. The account's strongest tracked post pulled 131K interactions, about 308x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on September 1, 2026.

Where this sits in the catalog

At 0.027%, americanair sits above the 25th percentile of the 37,071 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.3%
Engagement rate as a share of followers, across the 37,071 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,527 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 20, 2026308x their median

    UPDATE: We’re on the plane to Buffalo!!! American Airlines was incredibly helpful and made it possible for us to get on this flight. A special thank you to @JJWatt for organizing it while we were in the air to Dallas. Big thanks as well to everyone else who offered their help.🙏 https://t.co/g6pNxTYQUM

    124K3.8K2.2K7726.7M viewsView on X
  • May 26, 202617x their median

    Your scrolling just got an upgrade. Coming in 2027, @Starlink to American flights. ✈️ A more seamless, high-speed in-flight connection — built for streaming, browsing, gaming, and staying connected in real time, gate to gate. Want to learn more? Head to our Newsroom. https://t.co/1ilXrMDRjD

    5.9K60065818316M viewsView on X
  • Nov 6, 20258.4x their median

    Due to the ongoing government shutdown and nationwide air traffic control staffing shortages, the FAA has directed airlines to reduce flight schedules to maintain safe airspace operations starting Friday, Nov. 7. We expect the vast majority of customers’ travel will proceed as planned, and we will proactively reach out to customers who are impacted as schedule changes are made. As always, we encourage everyone to check their flight status via the American Airlines mobile app or https://t.co/fZMJbxEbb2.

    2.7K583156145862K viewsView on X
  • Sep 11, 20256.2x their median

    We will always remember. On our campus, the Memorial Garden honors the lives lost aboard Flights 11 and 77. #NeverForget https://t.co/vL3MVYMrSd

    1.6K1798488131K viewsView on X
  • Aug 18, 20265.5x their median

    Big enhancements are taking flight. ✈️ We're bringing next-generation seatback screens to every seat of our mainline narrowbody fleet. From larger displays with 4K picture quality to Bluetooth audio connectivity, USB-C fast charging and more, this upgrade will make every mile of the journey even better. 😉

    1.9K12422651238K viewsView on X
  • Oct 23, 20255.0x their median

    A new era of flight just touched down. #A321XLR https://t.co/rwlKJ0nlPZ

    1.8K19713025215K viewsView on X
  • Apr 30, 2025

    We are proud to announce that yesterday we received the first two @Boeing 787-9s with our new Flagship® Suite seats and interior design. Our new suites feature privacy doors, with more personal storage space and one-of-a-kind chaise lounge seating options. This new premium experience will make you wish you had a longer flight!

    1.8K17116814142K viewsView on X
  • May 2, 20265.0x their median

    If your travel has been impacted, American Airlines is offering rescue fares in Main Cabin on select routes to help Spirit customers reach their destination. Search fares at https://t.co/GEjKbXoItn.

    1.5K39918164576K viewsView on X
  • Oct 22, 20254.8x their median

    And she's off! @flightradar24, can you help us track the newest member of our fleet? #A321XLR 👀✈️ https://t.co/kmiTR4nzIf

    1.8K1556013138K viewsView on X
  • Apr 15, 20264.3x their median

    We’ve been waiting for a moment like this. 💯🎉 To celebrate our 100th anniversary, American trading cards are taking flight. Starting soon, pilots will be sharing collectible cards featuring some of the aircraft from our current fleet, plus special centennial editions honoring iconic planes like the DC‑3, 707 and MD‑80. Each card includes aircraft specs, diagrams and fascinating facts that make every flight a little more memorable. Flying with us this summer? Ask your pilot and start collecting. ✈️

    1.6K1647845212K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 425 interactions against 1.6M followers, an engagement rate of 0.027%. Posts are seen about 173K times each, and 0.246% of those impressions turn into an interaction. That is about 10.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 25% link out. The account's strongest tracked post pulled 131K interactions, about 308x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is americanair's engagement rate on X?
americanair (@AmericanAir) has an engagement rate of 0.027%, based on the median interactions across 4 original posts from the last 30 days against 1,579,195 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.027%, americanair sits above the 25th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AmericanAir have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @AmericanAir post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 0.13 posts per day across the measured window.

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