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americanair engagement report

@AmericanAir - 1.6M followers on X

Measured over 2 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.037%
of 1.6M followers
Per impression
0.586%
99K views on a typical post
Reach
6.26%
of its followers see a post
Typical post
578
interactions (median)
Saved
0.052%
51 bookmarks on a typical post
Posting rate
0.07/day
active 7% of days
Peak time
00:00 UTC
Monday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 578 interactions against 1.6M followers, an engagement rate of 0.037%. Posts are seen about 99K times each, and 0.586% of those impressions turn into an interaction. That is about 6.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 130K interactions, about 225x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on October 25, 2026. Recurring tag: #aateam.

Where this sits in the catalog

At 0.037%, americanair sits above the 25th percentile of the 204,694 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,694 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,880 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link50% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 410 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 20, 2026225x their median

    UPDATE: We’re on the plane to Buffalo!!! American Airlines was incredibly helpful and made it possible for us to get on this flight. A special thank you to @JJWatt for organizing it while we were in the air to Dallas. Big thanks as well to everyone else who offered their help.🙏 https://t.co/g6pNxTYQUM

    124K3.8K2.2K7726.7M viewsView on X
  • May 26, 202613x their median

    Your scrolling just got an upgrade. Coming in 2027, @Starlink to American flights. ✈️ A more seamless, high-speed in-flight connection — built for streaming, browsing, gaming, and staying connected in real time, gate to gate. Want to learn more? Head to our Newsroom. https://t.co/1ilXrMDRjD

    5.8K58065218416M viewsView on X
  • Nov 6, 20256.1x their median

    Due to the ongoing government shutdown and nationwide air traffic control staffing shortages, the FAA has directed airlines to reduce flight schedules to maintain safe airspace operations starting Friday, Nov. 7. We expect the vast majority of customers’ travel will proceed as planned, and we will proactively reach out to customers who are impacted as schedule changes are made. As always, we encourage everyone to check their flight status via the American Airlines mobile app or https://t.co/fZMJbxEbb2.

    2.7K578156145863K viewsView on X
  • Sep 11, 20254.5x their median

    We will always remember. On our campus, the Memorial Garden honors the lives lost aboard Flights 11 and 77. #NeverForget https://t.co/vL3MVYMrSd

    1.6K1738408131K viewsView on X
  • Aug 18, 20264.0x their median

    Big enhancements are taking flight. ✈️ We're bringing next-generation seatback screens to every seat of our mainline narrowbody fleet. From larger displays with 4K picture quality to Bluetooth audio connectivity, USB-C fast charging and more, this upgrade will make every mile of the journey even better. 😉

    1.9K12322851242K viewsView on X
  • Apr 30, 2025

    We are proud to announce that yesterday we received the first two @Boeing 787-9s with our new Flagship® Suite seats and interior design. Our new suites feature privacy doors, with more personal storage space and one-of-a-kind chaise lounge seating options. This new premium experience will make you wish you had a longer flight!

    1.8K17116814142K viewsView on X
  • Oct 23, 20253.6x their median

    A new era of flight just touched down. #A321XLR https://t.co/rwlKJ0nlPZ

    1.8K19412925216K viewsView on X
  • May 2, 20263.6x their median

    If your travel has been impacted, American Airlines is offering rescue fares in Main Cabin on select routes to help Spirit customers reach their destination. Search fares at https://t.co/GEjKbXoItn.

    1.5K39718064577K viewsView on X
  • Oct 22, 20253.5x their median

    And she's off! @flightradar24, can you help us track the newest member of our fleet? #A321XLR 👀✈️ https://t.co/kmiTR4nzIf

    1.8K1525913138K viewsView on X
  • Sep 11, 20263.2x their median

    In this photo, team members from both American and United join together as we recognize the 25th anniversary of September 11, 2001. We stand strong in our shared commitment to remember and honor the lives of the colleagues, customers, family and friends lost. In our hearts, always.

    1.6K20728857K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#aateam

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 578 interactions against 1.6M followers, an engagement rate of 0.037%. Posts are seen about 99K times each, and 0.586% of those impressions turn into an interaction. That is about 6.26% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 00:00 UTC, and Monday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 50% link out. The account's strongest tracked post pulled 130K interactions, about 225x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is americanair's engagement rate on X?
americanair (@AmericanAir) has an engagement rate of 0.037%, based on the median interactions across 2 original posts from the last 30 days against 1,578,089 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.037%, americanair sits above the 25th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AmericanAir have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @AmericanAir post?
Most posts go out around 00:00 UTC, and Monday is its busiest day, at roughly 0.07 posts per day across the measured window.

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