Amazon News India engagement report
@AmazonNews_IN - 197K followers on X
Measured over 2 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 6 interactions against 197K followers, an engagement rate of 0.003%. Posts are seen about 826 times each, and 0.666% of those impressions turn into an interaction. That is about 0.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 1.5K interactions, about 251x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 9, 2026.
Where this sits in the catalog
At 0.003%, Amazon News India sits below the 10th percentile of the 205,374 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 50% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 50% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 459 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 5, 2026251x their median
Delighted to host Hon'ble PM @narendramodi 's annual interaction #ParikshaPeCharcha LIVE on @PrimeVideoIN at 10:00 am tomorrow! @PMOIndia @Chetankrishna https://t.co/C0bWCpHNmS
- Jun 24, 2026142x their median
Great to be in India and visit an Amazon Now micro-fulfillment center in one of the busiest areas of Mumbai. The things you need quickly—groceries, shampoo, baby products, and more—get picked and delivered just minutes after ordered. Customers are loving it… Prime members triple their shopping frequency once they start using it, and we've seen orders double every quarter since launch. It's our fastest-growing ecommerce business unit in India and we're expanding to 300+ cities as part of our plan to build the country’s largest delivery-in-minutes network. And what we've learned building it here is now helping us scale it across the U.S. and around the world. Team's also investing in how we support delivery associates, expanding our air-conditioned rest centers to 250 across the country (open to anyone in the industry), plus education scholarships for their kids, and upgraded insurance. Proud of what the team's built and the associates and partners who make it happen for customers every day. Still at the beginning of what's possible. https://t.co/gpqQiRCzAn
- Jun 25, 202615x their median
Amazon CEO Andy Jassy met Hon’ble Union Minister Shri Ashwini Vaishnaw in New Delhi, along with Amazon leaders from India. We are grateful for the opportunity to discuss India’s digital growth and how Amazon can continue supporting the country’s long-term priorities through technology, innovation and investment. @AshwiniVaishnaw @Chetankrishna @vikramsridharan @sandeepdutta
- Feb 3, 202512x their median
The collaboration between @AmazonNews_IN and the brand ARGA, via the Amazon Saheli Program, will empower women entrepreneurs in Gonda by providing greater visibility and market linkages for their products, along with training opportunities. The MoU was signed at the event celebrating World Wetlands Day 2025 at the Parvati Arga Bird Sanctuary in Gonda. I congratulate @dmgonda2 for taking the initiative to bring these SHGs together under the ARGA brand and facilitating their onboarding onto the Amazon platform. @PMOIndia @myogiadityanath @Chetankrishna @myogioffice @UPGovt @mygovindia
- Mar 22, 202512x their median
Thank you for your inspiring words, @jayantrld. Through the ‘Entrepreneurship for Enablement’ program, we’re proud to support India’s Amrit Kaal vision by empowering women & youth to build inclusive, sustainable, and future-ready businesses. #AmazonIndia https://t.co/Go2JoVwkH4
- Jul 12, 20258.0x their median
Your safety is our priority. Happy #PrimeDay! @Cyberdost https://t.co/RpB5cMz10p
- Jul 1, 20258.0x their median
Amazon India bagged 2 Golds at the National MSME Impact Awards 2025 by @IndiaSMEForum for enabling domestic and E-commerce Exports presented by Shri @KalrajMishra, Former MSME Minister & Governor of Rajasthan. #MSMEDay #AmazonIndia #MSME #Ecommerce https://t.co/4Kp3S5xzEn
- Jun 5, 20257.2x their median
That’s a wrap from the Amazon Water Dialogues in New Delhi. Thanks to all partners driving water sustainability. Together, we’re one step closer to our goal of being water-positive in India by 2027. #AmazonWaterDialogues #LiveUpdates https://t.co/AouiWP51UJ
- Feb 23, 20265.8x their median
A milestone day in Bengaluru. Amazon’s new 1.1M sq. ft. campus in North Bengaluru, our second-largest office in Asia is now open. Built for collaboration, sustainability & innovation, with space for 7,000+ employees. Here’s to continuing to build for customers in India and globally. @MBPatil #AmazonIndia #BLR37 #Bengaluru
- Sep 15, 20254.5x their median
Safety comes first at Amazon India. From rest centres to medical care and heat-safety steps, we’re ensuring our associates and partners are comfortable this festive season and every day. https://t.co/xbCmmJMHul
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6 interactions against 197K followers, an engagement rate of 0.003%. Posts are seen about 826 times each, and 0.666% of those impressions turn into an interaction. That is about 0.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 2 posts sampled, 50% carry an image or video and 50% link out. The account's strongest tracked post pulled 1.5K interactions, about 251x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Amazon News India's engagement rate on X?
- Amazon News India (@AmazonNews_IN) has an engagement rate of 0.003%, based on the median interactions across 2 original posts from the last 30 days against 196,716 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Amazon News India sits below the 10th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AmazonNews_IN have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @AmazonNews_IN post?
- Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 0.07 posts per day across the measured window.