Amaal Mallik engagement report
@AmaalMallik - 575K followers on X
Measured over 12 original posts from a 30-day window, last computed on October 11, 2026.
Engagement
A typical post picks up 786 interactions against 575K followers, an engagement rate of 0.137%. Measured over 12 original posts, its engagement rate beats 76% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 47K times each, and 1.68% of those impressions turn into an interaction. That is about 8.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 06:00 UTC, and Sunday is the busiest day of the week. Of the 12 posts sampled, 58% carry an image or video and 25% are part of a thread. The account's strongest tracked post pulled 1.7K interactions, about 2.2x its own typical post. Recurring topics include #amaalmallik, #amaalians, #sundayswithamaal.
Measured over 12 original posts from a 30-day window, last computed on October 11, 2026. Recurring tags: #amaalmallik, #amaalians, #sundayswithamaal.
Compared with accounts its own size
Amaal Mallik's engagement rate beats 76% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.137%, Amaal Mallik sits above the 25th percentile of the 205,048 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 58% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 58% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 610 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 2, 20262.2x their median
Give me a nonchalant reply to "I love you"?
- Sep 27, 20261.6x their median
Letās chat my darling #Amaalians ā„ļøāØ #SundaysWithAmaal https://t.co/UUoLvu6kfy
- Sep 14, 20261.6x their median
When all the ships have been drowned we have another one now I seeā¦Seriously š š
- Sep 11, 2026
Somewhere between everything I became & everything I lost becoming this man that you see - I found the purest version of myself ā¾ļø Strangely enough I have always needed less to feel whole ā¤ļøāš©¹šļø https://t.co/AOLSwwmXjk
- Aug 14, 2026
ā„ļøš„ https://t.co/eB2uGfxQxh
- Jul 27, 2026
https://t.co/8GU4xbl6dK
- Aug 6, 2026
ā„ļø https://t.co/pOidEaE1Th
- Aug 28, 2026
Dear ladies & gentlemen of #BiggBoss19, I pray that all is well with each one of you in your respective lives. Here is the finale speech I should have put out a long time ago. Sorry for being this late, and I hope you can all let go and forgive me for my words, actions, and sins in our #YaadonKaGhar ā The BB House. Iām sorry if my actions, or the actions of some of my fans, have negatively affected you mentally or professionally. I deeply apologise. Coming to my previous post directed towards Miss Farrhana Bhatt and her fandom: I genuinely hope you and your fans find peace, man. One thing I said was wrong: the āshipping you with 100 menā line was nonsense, blurted out in rage. Yes, it was disrespectful to your name. Iām truly sorry ā no excuses. šš» I wrote it after months of rage-baiting, insults, edits, and threats from sections of your fandom. But my anger towards them cannot become disrespect towards you, and I donāt hold you responsible for every idiot claiming to be your fan. My statement about Farrhana was wrong, unnecessary, and disrespectful. I apologise for that. Threats, abuse, dragging my personal life into this, and speaking about my sisters and sister-in-law ā who have nothing to do with it ā are unacceptable. Your fans must support you at every step, Farrhana, fight for your work, and take on anyone they want. But please, I request you to talk to them and ask them to leave families alone. I donāt want you and me to take this there again. Not again. šš»āāļø #Rebellions, and whomever else it may concern: Farrhana and I have already done enough WWE publicly š We eventually made peace, then worked together on #YahinGuzaarDoon and delivered a beautiful song. Iāll always respect her for putting the past aside and bringing good energy to the set. Regarding Adil and his management, Iāve had professional issues, but I donāt want to open those files on Twitter. I have no personal hatred for Adil; he protects his artist, and I respect that. Some disagreements can be discussed privately. The secret-romance theories need to chill the fuck out. We havenāt even hung out since the video. We planned to a few times, but it just wasnāt possible for either of us because of our professional commitments. There have never been any secret meetings or hidden romance, nor will there ever be ā āKabhi bhi kuch aisa hua hi nahi hai, and itās just a figment of imagination.ā ALL FANS LOVE TO DO THIS, BUT NOT MY SOLOS. Two artists worked together and apparently had insane chemistry on screen, so people connected the dots back to the show and started shipping the two of us. In the coming years, with every event, reality show, or music-video release, there will be a new ship for me and probably for her. Let a music video be a music video, for Godās sake, and let friendship remain friendship. I know that I have said that being friends with women is impossible, I guess to Miss Tanya Mittal on BB19ā¦ But I think Iāve somehow made it possible for Farrhana and me to be friends. Iām okay with anyone and everyone in my life as a friend, as Iām easygoing and donāt take my name or brand too seriously. We are all but specks of dust in this universe, so why worry. As long as there is clarity in the conversation and good intent, Iām available. Otherwise, Iām out. And while Iām closing this chapter, I also want to say thank you to every contestant Iāve crossed paths with ā especially the ones who managed to completely misunderstand me at different junctures because of the statements & terms I used, like āZazooā and all that. I was just poking fun, and lines were crossed, but itās done, bro. š¤Æ You all may have misunderstood my words, my intentions, my silence, my anger, or probably all four at once, but somehow, every misunderstanding has taught me something. I donāt even remember what we fought about inside or outside the house. Iāve been called many things inside & outside here, in the real world ā not the world of socials, mind you.
- Sep 16, 2026
A statutory warning to the entire audience on each & every social platform of the worldā¦ Not a word about my family will be tolerated. Targeting me is part of your game plan, gives you some likes and eyeballs - GREAT! You are welcome ;) Last few days I have been seeing certain faceless bloody losers on @X trying to pull down my brother for standing up for me when I was not credited for my own song #MainHoonHeroTera ! Firstly know this that Armaan Malik has sung the main version because of which it could be presented to the actor-producer Mr Salman Khan and director Mr Nikhil Advani. I made it, @kumaarofficial sir wrote it, @ArmaanMalik22 sang it, hence it got approved and then @BeingSalmanKhan sir sang it. Thatās how the cookie crumbles and thatās exactly how it happened okay ? FYI - Without Me & Kumaar sir there would be no song to sing :) Without Armaan there would be nothing to play to Salman sir. Without SKās face & voice version the song wouldnāt be where it is today, never denied that. But does any one even pause to think how much goes into creating a song and then get left out of every celebration post every year. This maybe small to you guys but itās not small for me or the artist community. Do you know what me and my family even stand for and what we brothers are even fighting for ? Our respect & rights within an ecosystem that constantly chooses to ignore us & our credible work. You can mock us but not our legacyā¦. 76 years ago our grandfather started this journey, and every member of my family since then is united in the vision & has been bleeding for the artformā¦ #Bollywood is by far the toughest place to make a mark, but I along with my brother have given it our all for our fatherās dreams and the legacy we come fromā¦ But enough of the dirty games, calling it luck or nepotism, mud slinging time and again. I am sick of each and everything at this point and itās taken me 20 years (started at 16) to get this angry with the politics & hate within the industry & the idiots of the Internet. I will expose each one of you here if I find you saying anything against my family. Also If any one from the film industry without probable cause or reason stands up against me and mine, watch out, Iāll be coming for youā¦ Music ka #Srk hoon main, Magar gussa mera #SalmanKhan Aur #SanjayDutt wala hai š¤š»š Yeh sab doosro ko saath chalta hoga, Daboo Malik aur unki family ke saath Bilkul nahi... Amaal Mallik unke saath khada tha, hai aur rahega bhi. So bhidna at your own risk. Not tapping out of this one, Not now, Not Ever ! Just know that we had our fair share of public humiliation due to my family breakup-separation post,but you dunno what all has transpired post that revelation. It was just a sonās ideologies vs the parentsā world of beliefs, itās sorted now, and I know that makes you all really upsetā¦lol ! Armaan and I are leading this legacy like two swords of the same #Empire, and we love each other immensely. This is my family- All my fans & my haters have been given the right to talk about their feelings, speak for or against the song if they donāt like it, but I dare you to go on my people one more time. Wherever you are on this earth & sky,I will find you and shake the livings daylights out of you. I will find your IP address, Locate you, grab you and personally file an FIR on each one of you, Aap Film Industry se ho ya public se !!! Why do we even make music for abusers like you ? Shame on each and every one that hurls hate to an artist and his family without knowing their journey or legacyā¦. Remember the name or Forget it. Just know this ā WE HAVE BARELY BEGUN šš I have not forgotten & nor will I forgive. If henceforth anyone from this industry or outside of it tries to threaten my family. You ever come after my people. Watch what I do ! A warning from an elder son, an elder brother & A man that you should think three times or more before messing with. Amaal Mallik.
- Jul 24, 2026
#Zazooo of the music industry, idhar ki baat udhar karta hai, phir papa papa karke Mohit Suri, PR, common logo se phone karayega. Abey Bagcheeeeeeee, Sab tere jaise RR nahi karte š¤£š¤£ Tera pattern hai re munnna, aur main pakad chuka hoon yeh pattern. Anyway please tell me na ? What am I going through ? Let me tell you what Iām going through - Iām going through an overdose of love and success from the masses. I hope you get that also someday, you need it, you have nothing going for you except my hashtag thatās also making you relevant 51 years ka buddah ho gaya hai but ab tak yeh nahi Samajh aaya ke that perception and imagery is secondary, first is the ART. AI vocals banake telling the world itās my real voice, I know the real voice ! Itās just like the squeal of a rat thatās caught in a trap. The audacity to call it original when everything in the track is AI. You have money issues then why do you cry to me, give me you childrenās swear, your alimony woes from your previous marriage, Sell your car collection Jaguar, Range Rover, BMW & Mercedes yeh sab toh hai hi tere paas, phir bhi 7 8 lac ki royalty pe youāre lying about YRF ? Mohit Suri ke ek call pe tu post delete kar diya na, so youāre not sur of what youāre saying or feeling, apan toh full clear haiā¦ You have ruined the lives of so many singers and budding artists, itās crazy ! Insaan toh duaaon ki wajah se hamesha salamat rehta hoon, tuney sirf baddua kamayi haiā¦ PS - Canāt you call me instead of reaching out to others to communicate with me on your behalf. Youāre the one thatās flummoxed and almost depressed all over again as to how youāre š©š©š©š© song isnāt working inspite of bot views fake likes & comments. You wanted to create hype around the release and you thought of bringing your song with mineā¦.On the same day ? Competing with me for what again ? Tere mere mein farak hai bhaiā¦ I wouldnāt do such shit for even healthy competition, aur Kaunsa competition, pehle gaana toh bana , Original toh bana pehle, Jo chori ka nahi haiā¦ Akkhaa music industry ek taraf, aur #AmaalMallik ek taraf ? Kya samjhi ? You are literally the right composer for a movie called #Toxic , Gandagi Bhara Hai Tere Soul Mein š¤£š¤” Mohit sir ko jaake complain mat kar dena aaj phirse loool š¤” Ha ek aur baat, āBaalon se Chutney Saaf Kar.āš¤¢
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 786 interactions against 575K followers, an engagement rate of 0.137%. Measured over 12 original posts, its engagement rate beats 76% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 47K times each, and 1.68% of those impressions turn into an interaction. That is about 8.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 06:00 UTC, and Sunday is the busiest day of the week. Of the 12 posts sampled, 58% carry an image or video and 25% are part of a thread. The account's strongest tracked post pulled 1.7K interactions, about 2.2x its own typical post. Recurring topics include #amaalmallik, #amaalians, #sundayswithamaal.
- What is Amaal Mallik's engagement rate on X?
- Amaal Mallik (@AmaalMallik) has an engagement rate of 0.137%, based on the median interactions across 12 original posts from the last 30 days against 575,397 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.137%, Amaal Mallik sits above the 25th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AmaalMallik have real engagement?
- Its engagement rate beats 76% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @AmaalMallik post?
- Most posts go out around 06:00 UTC, and Sunday is its busiest day, at roughly 1.5 posts per day across the measured window.