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Alison Hammond engagement report

@AlisonHammond - 427K followers on X

Measured over 1 original post from a 30-day window, last computed on August 30, 2026.

Engagement

Per follower
0.012%
of 427K followers
Per impression
0.323%
15K views on a typical post
Reach
3.62%
of its followers see a post
Typical post
50
interactions (median)
Saved
0.019%
3 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
14:00 UTC
Friday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 50 interactions against 427K followers, an engagement rate of 0.012%. Posts are seen about 15K times each, and 0.323% of those impressions turn into an interaction. That is about 3.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 36K interactions, about 728x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 30, 2026.

Where this sits in the catalog

At 0.012%, Alison Hammond sits above the 10th percentile of the 37,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%52K
01:00 UTC-2%53K
02:00 UTC-3%51K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%62K
09:00 UTC-3%72K
10:00 UTC-2%74K
11:00 UTC-3%81K
12:00 UTC-2%89K
13:00 UTC-2%98K
14:00 UTC-4%101K
15:00 UTC-2%104K
16:00 UTC-3%102K
17:00 UTC-3%94K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%68K
22:00 UTC-2%59K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%237K
Monday0%300K
Tuesday-3%299K
Wednesday-1%256K
Thursday-1%249K
Friday-3%258K
Saturday+3%232K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 2024728x their median

    This broke my heart πŸ’” https://t.co/ukProJLzZO

    32K3.5K6395463.4M viewsView on X
  • Oct 29, 202598x their median

    name one famous british person πŸ‡¬πŸ‡§ https://t.co/sl7UDFwuq4

    2.2K801.3K1.4K1.1M viewsView on X
  • Jul 21, 202174x their median

    Rolling into My Holidays !!! 😎 https://t.co/kmvD8KEQtI

    3.1K12440918View on X
  • Dec 13, 202431x their median

    Was it all a dream 😴 https://t.co/zNcCr3Oh96

    1.4K507816153K viewsView on X
  • Nov 7, 20247.6x their median

    Bombshell out Now Thanks @lorraine for having me on the show . Happy publication day xx https://t.co/iUzz5vrd4I

    339928330K viewsView on X
  • Oct 1, 20247.4x their median

    Tonight 8 pm tune into @BritishBakeOff @Channel4 it’s take the biscuit πŸ’• https://t.co/F70q6NFkYA

    339820136K viewsView on X
  • May 30, 20255.4x their median

    🎀✨ BIG NEWS ! I’ve got a brand new show coming to Channel 4… it’s called β€œYour Song” and it’s all about you and the music that moves us! πŸ’ƒπŸŽΆ Get ready for surprises, stories, and some serious feels. Coming soon to a telly near you! πŸ’₯ https://t.co/3emkUcXuzh https://t.co/E8XeXCHDYs

    2351915319K viewsView on X
  • Oct 19, 20243.2x their median

    Look who we met today @AlisonHammond and @jimmycarr 😍 they were so nice and have made our day 🧑🩡🩷🧑🩡🩷 https://t.co/TfTOquOvfk

    126328250K viewsView on X
  • Sep 14, 20242.8x their median

    @AlisonHammond Just leaves a trail of chaos..... Shes brilliant πŸ˜‚πŸ˜‚ https://t.co/tJ1mWtNfyl

    12375555K viewsView on X
  • Mar 20, 2026

    What a great way to round off the week - with @GylesB1 @Mr_Oleary @AlisonHammond on Friday @thismorning 🀩 https://t.co/RpA5pyt7nk

    5831123K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 50 interactions against 427K followers, an engagement rate of 0.012%. Posts are seen about 15K times each, and 0.323% of those impressions turn into an interaction. That is about 3.62% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 14:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 36K interactions, about 728x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Alison Hammond's engagement rate on X?
Alison Hammond (@AlisonHammond) has an engagement rate of 0.012%, based on the median interactions across 1 original posts from the last 30 days against 427,189 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.012%, Alison Hammond sits above the 10th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AlisonHammond have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @AlisonHammond post?
Most posts go out around 14:00 UTC, and Friday is its busiest day, at roughly 0.03 posts per day across the measured window.

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