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ALIENWARE engagement report

@Alienware - 659K followers on X

Measured over 14 original posts from a 30-day window, last computed on October 4, 2026.

Engagement

Middle of its size range
Per follower
0.01%
of 659K followers
Per impression
0.323%
20K views on a typical post
Reach
3.04%
of its followers see a post
Typical post
65
interactions (median)
Saved
0.025%
5 bookmarks on a typical post
Posting rate
0.73/day
active 43% of days
Peak time
16:00 UTC
Thursday

A typical post picks up 65 interactions against 659K followers, an engagement rate of 0.01%. Measured over 14 original posts, its engagement rate beats 33% of 20,182 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 0.323% of those impressions turn into an interaction. That is about 3.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 93% carry an image or video and 14% link out. The account's strongest tracked post pulled 11K interactions, about 115x its own typical post. Recurring topics include #alienwarearena, #alienwarepartner, #awcc2027.

Measured over 14 original posts from a 30-day window, last computed on October 4, 2026. Recurring tags: #alienwarearena, #alienwarepartner, #awcc2027.

Compared with accounts its own size

ALIENWARE's engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,182 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.01%, ALIENWARE sits above the 10th percentile of the 202,467 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.673%
p902.54%
p9982.6%
Engagement rate as a share of followers, across the 202,467 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,932 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.673%
90th percentile2.54%
99th percentile82.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video93% of posts+111%+108% to +115%34K
Outbound link14% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 93% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 14% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 258 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 5, 2026115x their median

    To celebrate the release of 007 First Light with @007GameIOI, we've got free game codes up for grabs! To enter: βœ… Follow @Alienware ❀️ Like + RT this post πŸ’¬ Reply with a πŸ’Ό Winners chosen June 12th! https://t.co/3FjtFDp8Gs

    4.5K3.2K3.3K27214K viewsView on X
  • Sep 2, 202667x their median

    Xenomorph threat level is high 🚨 To celebrate the release of Aliens: Fireteam Elite 2 with @AliensFireteamE, we're hooking you up with free game codes! To enter: Follow @Alienware Like + RT this post Reply with 🚨 Winners chosen September 11 https://t.co/zg1mCpHZpK

    1.8K1.4K1.2K2677K viewsView on X
  • Sep 23, 202665x their median

    Feeling lucky? We've got @PlayWarframe game codes for up for grabs! To enter: 1️⃣ Follow @Alienware 2️⃣ Like + RT this post 3️⃣ Reply with a πŸ‘½ below! πŸ“… Winners chosen on Oct 2 https://t.co/sd1rfEYo99

    1.9K1.2K1.1K1161K viewsView on X
  • Sep 17, 202620x their median

    Locked in. Tuned out. The Alienware Pro Wireless Gaming Headset delivers immersive audio, all-day comfort, and the freedom to stay connected from first queue to final boss. Game, stream, and hear every detail with Alienware. Ft. @Valkyrae https://t.co/3hb2G4HH4l

    1.2K5115437K viewsView on X
  • Jul 20, 20267.8x their median

    βœ… Up to 280W Total Performance Power βœ… Cryo-Tech thermal architecture βœ… Clear Gorilla Glass window with AlienFX fans The Area-51 Laptop delivers maximum performance in an iconic design, built to go wherever you do.🦾 ft. Alienware Hive Elite @Valkyrae https://t.co/0jSQTVAy2L

    3611359223K viewsView on X
  • Aug 27, 20267.5x their median

    The dream gaming monitor has arrived. πŸ’« The Alienware AW3926QW is the world's first 39" monitor featuring RGB stripe tandem OLED technology, delivering stunning color and contrast, expansive 5K2K ultrawide visuals, and super-responsive gameplay. https://t.co/S7NLU32ROt

    3825342835K viewsView on X
  • Sep 2, 20266.8x their median

    Introducing the newly announced Alienware 32 4K OLED Gaming Monitor (AW3226Q). Featuring next-gen RGB Stripe Tandem OLED technology on a flat 32-inch 4K panel, AW3226Q is built for gamers who prioritize exceptional image quality, immersive HDR experiences, and versatility across PC and console gaming. Click on the link for more info πŸ‘‰ https://t.co/Y8p1ciriLL

    3763133233K viewsView on X
  • Aug 18, 20264.8x their median

    WoW's Race to World First? How about race to score an Alienware upgrade? πŸ‘€ To celebrate Team Liquid kicking off the Race to World First: Curse of Ula'tek, we've got THREE pieces of Alienware gear up for grabs! The grand prize winner will win a new Alienware 15 Gaming Laptop, while the 1st runner up wins an AW3423DWF monitor and 2nd runner up wins an AW2726DM monitor. The sweeps ends on September 6th, head to our link or check out Alienware Arena to enter now! πŸ‘‰https://t.co/iO1gyYSitZ

    2305227125K viewsView on X
  • Sep 1, 20264.3x their median

    Which school is taking home the trophy this year? πŸ† Registration is now open for the 2027 Alienware Collegiate Clash! πŸš€ 64 collegiate Rocket League teams. 2 online qualifiers. 1 LAN Finals in Miami. Over $30,000 in prizes. Will your school be the next Alienware Collegiate Clash champion? πŸ‘€ Register now: https://t.co/a95mE82Hya

    2312419672K viewsView on X
  • Sep 24, 20263.6x their median

    Using only emojis, tell us what game you’d play first on a new 39” gaming monitor πŸ‘Ύ ICYMI: The AW3926QW has arrived. 39 inches. 5K2K ultrawide. RGB Stripe Tandem OLED. Built for gamers who want stunning visuals, immersive gameplay, and exceptional detail. https://t.co/NV9AqBkdrs

    1501371021K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#alienwarearena#alienwarepartner#awcc2027#exodusgame#intelgaming

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 65 interactions against 659K followers, an engagement rate of 0.01%. Measured over 14 original posts, its engagement rate beats 33% of 20,182 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 20K times each, and 0.323% of those impressions turn into an interaction. That is about 3.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.73 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 93% carry an image or video and 14% link out. The account's strongest tracked post pulled 11K interactions, about 115x its own typical post. Recurring topics include #alienwarearena, #alienwarepartner, #awcc2027.

What is ALIENWARE's engagement rate on X?
ALIENWARE (@Alienware) has an engagement rate of 0.01%, based on the median interactions across 14 original posts from the last 30 days against 659,427 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.01%, ALIENWARE sits above the 10th percentile of the 202,467 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Alienware have real engagement?
Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,182 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Alienware post?
Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 0.73 posts per day across the measured window.

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