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Alex Hormozi engagement report

@AlexHormozi - 1.1M followers on X

Measured over 40 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Top 10% for its size
Per follower
0.556%
of 1.1M followers
Per impression
4.15%
145K views on a typical post
Reach
13.4%
of its followers see a post
Typical post
6.0K
interactions (median)
Saved
0.76%
1.1K bookmarks on a typical post
Posting rate
1.33/day
active 67% of days
Peak time
16:00 UTC
Tuesday

A typical post picks up 6.0K interactions against 1.1M followers, an engagement rate of 0.556%. Measured over 40 original posts, its engagement rate beats 93% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 145K times each, and 4.15% of those impressions turn into an interaction. That is about 13.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. The account's strongest tracked post pulled 27K interactions, about 4.5x its own typical post.

Measured over 40 original posts from a 30-day window, last computed on October 25, 2026.

Compared with accounts its own size

Alex Hormozi's engagement rate beats 93% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 86% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.556%, Alex Hormozi sits above the 50th percentile of the 205,048 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video3% of posts+111%+108% to +115%34K
Outbound link3% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 3% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 203 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 25, 20264.5x their median

    Everything you want is on the other side of not giving a fuck, asking again, and taking another shot. Life gives you endless lottery tickets to try and you only need one win to change your life forever .

    24K3.0K25890411K viewsView on X
  • Oct 21, 20263.2x their median

    A lot of people want to see you fail to justify the risks they chose not to take. Remove them from your life, ruthlessly.

    16K2.7K308125255K viewsView on X
  • Jul 19, 20262.5x their median

    You can beat people smarter than you by being more focused than them.

    17K1.7K35477290K viewsView on X
  • Sep 24, 20263.0x their median

    You just have to fucking try.

    16K1.8K374117367K viewsView on X
  • Sep 22, 20262.9x their median

    This was my most viewed short of the year. https://t.co/awZLlVvyvF

    16K674179821.1M viewsView on X
  • Sep 16, 20262.8x their median

    Failure is closer to success than thinking about success.

    15K1.6K33690282K viewsView on X
  • Sep 21, 20262.6x their median

    Business is hard. Marriage is hard. Health is hard. You just can’t give up.

    14K1.2K423103265K viewsView on X
  • Oct 19, 20262.6x their median

    The courage to try, the humility to learn, the will to never give up.

    13K2.6K19185262K viewsView on X
  • Sep 24, 20262.5x their median

    Levels of wealth: I have enough… …for emergencies ($10k) …for food & shelter ($30k) …to invest ($100k) …to survive on passively ($1M) …to retire on comfortably ($4M) …to live like the 1% passively ($20M) …to live like an asshole ($100M) Everything else is Monopoly money.

    14K82928868711K viewsView on X
  • Jul 28, 20262.5x their median

    I’ve lost money on over 9,000 ads I personally wrote. I’ve had over 2000 1-on-1 sales consults reject my offer. My first 300 episodes of my podcast I published with barely any downloads. In 9 different business partnerships, I was the reason we failed. 3 times I pitched an entire audience - and sold no one. Nobody is special. Everybody sucks when they start.

    13K869478142399K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 6.0K interactions against 1.1M followers, an engagement rate of 0.556%. Measured over 40 original posts, its engagement rate beats 93% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 145K times each, and 4.15% of those impressions turn into an interaction. That is about 13.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. The account's strongest tracked post pulled 27K interactions, about 4.5x its own typical post.

What is Alex Hormozi's engagement rate on X?
Alex Hormozi (@AlexHormozi) has an engagement rate of 0.556%, based on the median interactions across 40 original posts from the last 30 days against 1,083,896 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.556%, Alex Hormozi sits above the 50th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AlexHormozi have real engagement?
Its engagement rate beats 93% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @AlexHormozi post?
Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 1.33 posts per day across the measured window.

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