Alex Hormozi engagement report
@AlexHormozi - 1.1M followers on X
Measured over 40 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 6.0K interactions against 1.1M followers, an engagement rate of 0.556%. Measured over 40 original posts, its engagement rate beats 93% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 145K times each, and 4.15% of those impressions turn into an interaction. That is about 13.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. The account's strongest tracked post pulled 27K interactions, about 4.5x its own typical post.
Measured over 40 original posts from a 30-day window, last computed on October 25, 2026.
Compared with accounts its own size
Alex Hormozi's engagement rate beats 93% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 86% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.556%, Alex Hormozi sits above the 50th percentile of the 205,048 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 3% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 3% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 3% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 203 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 25, 20264.5x their median
Everything you want is on the other side of not giving a fuck, asking again, and taking another shot. Life gives you endless lottery tickets to try and you only need one win to change your life forever .
- Oct 21, 20263.2x their median
A lot of people want to see you fail to justify the risks they chose not to take. Remove them from your life, ruthlessly.
- Jul 19, 20262.5x their median
You can beat people smarter than you by being more focused than them.
- Sep 24, 20263.0x their median
You just have to fucking try.
- Sep 22, 20262.9x their median
This was my most viewed short of the year. https://t.co/awZLlVvyvF
- Sep 16, 20262.8x their median
Failure is closer to success than thinking about success.
- Sep 21, 20262.6x their median
Business is hard. Marriage is hard. Health is hard. You just can’t give up.
- Oct 19, 20262.6x their median
The courage to try, the humility to learn, the will to never give up.
- Sep 24, 20262.5x their median
Levels of wealth: I have enough… …for emergencies ($10k) …for food & shelter ($30k) …to invest ($100k) …to survive on passively ($1M) …to retire on comfortably ($4M) …to live like the 1% passively ($20M) …to live like an asshole ($100M) Everything else is Monopoly money.
- Jul 28, 20262.5x their median
I’ve lost money on over 9,000 ads I personally wrote. I’ve had over 2000 1-on-1 sales consults reject my offer. My first 300 episodes of my podcast I published with barely any downloads. In 9 different business partnerships, I was the reason we failed. 3 times I pitched an entire audience - and sold no one. Nobody is special. Everybody sucks when they start.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 6.0K interactions against 1.1M followers, an engagement rate of 0.556%. Measured over 40 original posts, its engagement rate beats 93% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 145K times each, and 4.15% of those impressions turn into an interaction. That is about 13.4% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. The account's strongest tracked post pulled 27K interactions, about 4.5x its own typical post.
- What is Alex Hormozi's engagement rate on X?
- Alex Hormozi (@AlexHormozi) has an engagement rate of 0.556%, based on the median interactions across 40 original posts from the last 30 days against 1,083,896 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.556%, Alex Hormozi sits above the 50th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AlexHormozi have real engagement?
- Its engagement rate beats 93% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @AlexHormozi post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 1.33 posts per day across the measured window.