Alex & Books 📚 engagement report
@AlexAndBooks_ - 364K followers on X
Measured over 46 original posts from a 30-day window, last computed on October 4, 2026.
Engagement
A typical post picks up 240 interactions against 364K followers, an engagement rate of 0.066%. Measured over 46 original posts, its engagement rate beats 53% of 16,409 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.94% of those impressions turn into an interaction. That is about 3.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 46 posts sampled, 63% carry an image or video and 7% are part of a thread. The account's strongest tracked post pulled 6.0K interactions, about 33x its own typical post.
Measured over 46 original posts from a 30-day window, last computed on October 4, 2026.
Compared with accounts its own size
Alex & Books 📚's engagement rate beats 53% of the tracked X accounts closest to it in follower count (16,409 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 64% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.066%, Alex & Books 📚 sits above the 25th percentile of the 166,880 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.13%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.13% |
| 75th percentile | 0.612% |
| 90th percentile | 2.35% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 63% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 63% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 293 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 19, 202633x their median
I've been to bookstores all over the world, and as far as I can tell, what we've done at Landmark Booksellers in Franklin, TN with The Great Wall, presenting the Great Books in chronological order, is something no other store is doing. Anyone know of another? https://t.co/PgKZ4Ep9qK
- Jul 21, 202616x their median
The CIA released a "Reading Improvement Course" that had been hidden from the public since 1955. I read all 117 pages so you don't have to. Here are the 10 most interesting quotes from it: 1) "Good reading is not necessarily rapid reading. The rate must be adjusted to comprehension requirements." 2) "To read well you must concentrate. No activity except perhaps writing or thinking makes more rigorous demands upon the whole mind than reading." 3) "Suggestions to develop your ability to concentrate: Be interested. There is no spur to concentration like honest interest." 4) "Some readers have found certain devices useful in keeping their minds on the subject. One device is to jot down key thoughts as one reads. These words act as a fence to confine our wandering thoughts. The practice of underlining key ideas and making notes at the end of each section serves the same purpose. 5) "Concentration is a habit and must be formed. Habits require, at first, a conscious effort of the will. Force yourself to let nothing come between your mind and the matter on the page before you." 6) "When our attention wanders, words slip by us and leave no trace of meaning. Under such conditions we cannot expect a harvest of logical thought. We go through the motions of study or reading, but do not get results. We waste time that could be used far more pleasantly and profitably." 7) "Drawing conclusions is the final step of the reading process and should be based on sound judgment of the author's qualifications, facts presented, methods of presentation, validity of arguments, or style of presentation." 8) There are 3 types of reading: Intensive reading: when the purpose is to master new subject material, the skills required are translation, integration, analysis and evaluation. The best procedure is (a) rapid preliminary survey of the material, (b) formulation of questions prior to the reading, (c) careful reading, and (d) review and recitation of important points. Extensive reading: with the purpose of acquiring a broader frame of reference and widening the range of knowledge. The skills required are integration, analysis, and evaluation. The best procedure is rapid and thorough reading of the material. The extensive reading rate should be as fast as the thinking process permits. Scanning: for (a) the main idea, (b) specific information and (c) a preview of the material. To read effectively the reader must first review the material and the specific purpose for the reading. 9) The SQAR3 Reading Strategy: "Scan: Quickly scan the introductory paragraph, subtitles, key sentences, key words, summary. Decide on the author's plan. Question: Turn the title or key sentences into questions. Anticipate: Before reading, try to answer these questions mentally. Read: Read the entire selection and look for the author's ideas to answer your questions. Recite: Close the book or magazine. Tell yourself in your own words what you have learned. Write notes on material that must be remembered. Review: Later, to make your knowledge stick, review the gist of the article or chapter, again in your own words." 10) How to read with purpose: -"Have definite questions which you wish answered through reading a given selection. -While reading, make a mental note of the main points in the paragraph or article. -From time to time stop to think over the material just read in preceding section. -Notice the illustrations and examples that are used. -Develop the habit of criticizing what you read." My favorite quote from the report: "Reading is a pleasure, a source of information, and the basis for most decisions that are made today. It deserves the liveliest interest and the best techniques we can master."
- Sep 26, 202614x their median
Here's a practical guide on how to immerse yourself in books again: (Guide is from a Substack writer called PolyMathInvestor, credit to him and check out his work) https://t.co/SUBek6giUI
- Sep 30, 20265.6x their median
No one talks about this book because it's controversial but it's a must-read. Two neuroscientists analyzed a billion web searches to understand the differences between male and female desires. Absolutely fascinating, highly recommend reading it. https://t.co/04TRXgD0MK
- Sep 10, 20264.6x their median
Apple just reinvented the book. https://t.co/43PTkenqMW
- Oct 3, 20263.4x their median
Reading books, like exercise, is a foundational habit that will improve all areas of your life.
- Jul 19, 20263.4x their median
Billionaire Brunello Cucinelli on his love for books: "I am in love with books. I love them for the knowledge they bestow, for the fragrance they release, for the rustle of their pages turned, which seems to caress the soul. Like Voltaire, I have a fondness for ancient volumes, and I cherish the words of their authors, whose wisdom is confirmed by the long endurance of their thought. Montesquieu once observed that until we have read all the old books, there is no reason to prefer the new; and sincerely, if I could always decide upon my own time, nothing would delight me more than to walk through the beautiful park of Solomeo in the evening, at sunset, when the air is finer and the Spirit more inclined to wonder, strolling through what, to me, is a kind of paradise whilst reading passages from a beloved book. I cannot truly say which, among the many, is my most loved; yet it matters little, for any good book, as Montaigne believed, is the best provision for the human journey. And so, it is enough for me to hold a book—one that speaks directly to the heart, with simple words—where it is clear at once that the passage from the mind to the pen of the author was authentic."
- Oct 2, 20263.3x their median
I'm giving away 100 books to 1 lucky reader! 🥳 Comment “100” and I'll DM you more info on how to join. 💬 https://t.co/klX61CFClF
- Sep 7, 20263.2x their median
If you had time to watch every episode of: • Seinfeld = 66 hours • The Office = 74 hours • The Sopranos = 79 hours • Breaking Bad = 50 hours • Game of Thrones = 70 hours Then you have time to read books, you just need to prioritize it.
- Sep 12, 20262.5x their median
Wise words from @elonmusk: https://t.co/mPRJlyFD4l
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 240 interactions against 364K followers, an engagement rate of 0.066%. Measured over 46 original posts, its engagement rate beats 53% of 16,409 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.94% of those impressions turn into an interaction. That is about 3.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 46 posts sampled, 63% carry an image or video and 7% are part of a thread. The account's strongest tracked post pulled 6.0K interactions, about 33x its own typical post.
- What is Alex & Books 📚's engagement rate on X?
- Alex & Books 📚 (@AlexAndBooks_) has an engagement rate of 0.066%, based on the median interactions across 46 original posts from the last 30 days against 363,603 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.066%, Alex & Books 📚 sits above the 25th percentile of the 166,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AlexAndBooks_ have real engagement?
- Its engagement rate beats 53% of the tracked X accounts closest to it in follower count (16,409 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @AlexAndBooks_ post?
- Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 1.87 posts per day across the measured window.