Alcaldía de Cali engagement report
@AlcaldiaDeCali - 335K followers on X
Measured over 63 original posts from a 30-day window, last computed on September 15, 2026.
Engagement
A typical post picks up 25 interactions against 335K followers, an engagement rate of 0.007%. Measured over 63 original posts, its engagement rate beats 22% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.769% of those impressions turn into an interaction. That is about 0.971% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 00:00 UTC, and Thursday is the busiest day of the week. Of the 63 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.6K interactions, about 64x its own typical post. Recurring topics include #calisomostodos, #calisomostodos5k, #feriadelhogar.
Measured over 63 original posts from a 30-day window, last computed on September 15, 2026. Recurring tags: #calisomostodos, #calisomostodos5k, #feriadelhogar.
Compared with accounts its own size
Alcaldía de Cali's engagement rate beats 22% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 38% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, Alcaldía de Cali sits above the 10th percentile of the 156,596 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 00:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 2% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 2% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 282 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 28, 202664x their median
Recibimos en Cali al presidente @ABDELAESPRIELLA y quisimos comenzar su visita con una misa en homenaje a las víctimas de esta tragedia y a sus familias. Compartimos este momento de oración con quienes han vivido en carne propia el dolor de perder a un ser querido, su hogar o la tranquilidad con la que vivían. Hoy toda Cali lleva una herida, y sanar también significa acompañarnos, escucharnos y encontrar juntos un poco de esperanza. Estamos unidos en fe con las familias afectadas, la gobernadora @DilianFrancisca y Juan Manuel Muñoz, gerente del Fondo Milagro y parte del gabinete del Gobierno Nacional. Pedimos por quienes ya no están, por quienes siguen enfrentando las consecuencias de esta tragedia y por la fuerza que necesitamos para levantarnos como ciudad.
- Sep 7, 202618x their median
🏗️ Inicia la demolición del primer edificio afectado por el terremoto del 10 de agosto. El edificio María Mercedes Lloreda, en Cuarto de Legua, es el primero de 11 estructuras que serán intervenidas debido a los graves daños estructurales ocasionados por el sismo.#CaliSomosTodos https://t.co/qZeztgpJGq
- Sep 14, 202617x their median
A nuestra ciudad la estamos reconstruyendo con decisiones que ponen primero a los caleños. Por eso, gracias al trabajo articulado con el Concejo de Cali, se aprobó en segundo debate el Proyecto de Acuerdo 100 de 2026, que pone en marcha un histórico paquete de alivios tributarios y no tributarios para apoyar la reconstrucción de nuestra ciudad tras el terremoto del pasado 10 de agosto. Esta medida beneficiará a más de 54.000 predios y familias afectadas e incluye alivios como, exoneraciones de hasta el 100 % en el Impuesto Predial, descuentos en el ICA, condonación de intereses moratorios y hasta becas universitarias, entre otros. Con estas medidas buscamos aliviar la carga que dejó la emergencia en los hogares y al mismo tiempo, respaldar a los emprendimientos y empresas. Hoy damos un paso más para que Cali se levante, se recupere y siga avanzando. Porque reconstruir Cali es una tarea de todos.
- Sep 10, 202616x their median
Hace un mes, nuestra ciudad enfrentó uno de los momentos más difíciles de su historia reciente. Cali respondió con solidaridad, unión y trabajo. Y así, unidos, seguiremos avanzando para reconstruir nuestra ciudad.❤️🩹 #CaliSomosTodos https://t.co/T2HLGVNKDq
- Sep 5, 202613x their median
El terremoto afectó su negocio, pero Jhonatan, propietario de Compra Flores, no se rindió. Con el apoyo de su familia, la solidaridad y el cariño de los caleños, logró reubicarse y continuar con su emprendimiento, demostrando que, siempre hay una razón para volver a empezar. https://t.co/8MjS6ZOvvU
- Aug 28, 20269.4x their median
Desde el Puesto de Mando Unificado para la Reconstrucción seguimos trabajando todos los días para atender a las familias caleñas que lo perdieron todo tras el terremoto y avanzar con acciones concretas hacia la recuperación de nuestra ciudad. De los 16 albergues que estaban activos en Cali, hoy solo quedan 2: Altos de Santa Elena y Chiminangos. Los otros 14 fueron desmontados y sus familias trasladadas temporalmente a otros lugares, mientras avanzamos en las soluciones definitivas. Actualmente, 503 personas se encuentran alojadas temporalmente en hoteles, mientras se hace el desembolso de los subsidios que entregará el Gobierno Nacional. En cifras de gestión, tenemos 40.056 familias registradas en el RUFE y 26.910 familias registradas en el RUD. Además, hemos entregado 468 toneladas de ayudas humanitarias y retirado 57.222 toneladas de escombros. La reconstrucción de Cali avanza. Seguimos trabajando, sin descanso, para acompañar a todos los afectados y recuperar nuestra ciudad.
- Sep 14, 20267.2x their median
¡Vuelve la ‘Sele’ a Cali luego de 31 años! 💛💙❤️ El próximo 13 de noviembre, el Olímpico Pascual Guerrero será escenario del encuentro amistoso entre la @FCFSeleccionCol y @LaRoja. https://t.co/5tqreOoLqQ
- Sep 2, 20267.2x their median
¡Gracias Campeón! De la mano de @UranRigoberto y marcas patrocinadoras, llegan al centro de acopio, 10 toneladas de bebidas, 90 toneladas de cemento, 70 toneladas de ladrillos, 1.200 mercados y toneladas de alimentos que serán distribuidos en Cali y el Valle del Cauca. https://t.co/O9eiB0gcYO
- Sep 10, 20264.2x their median
Hoy Cali hace una pausa para recordar a las 154 vidas que partieron hace un mes. 🕊️ Una rosa, una campana y un globo por cada nombre. Los llevamos en el corazón y acompañamos a sus familias. Cali no olvida. 🤍 #CaliSomosTodos https://t.co/QLhVuqVL0C
- Aug 20, 20263.9x their median
¡Tu solidaridad sigue sumando! ❤️🩹 Te esperamos en el centro de acopio Ciudadela Petronio para apoyar las labores de apoyo en el recibimiento y despacho de las donaciones que llegan para las personas afectadas. #CaliSomosTodos 🙏 https://t.co/fAYKrwMPjb
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 25 interactions against 335K followers, an engagement rate of 0.007%. Measured over 63 original posts, its engagement rate beats 22% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.3K times each, and 0.769% of those impressions turn into an interaction. That is about 0.971% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 00:00 UTC, and Thursday is the busiest day of the week. Of the 63 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.6K interactions, about 64x its own typical post. Recurring topics include #calisomostodos, #calisomostodos5k, #feriadelhogar.
- What is Alcaldía de Cali's engagement rate on X?
- Alcaldía de Cali (@AlcaldiaDeCali) has an engagement rate of 0.007%, based on the median interactions across 63 original posts from the last 30 days against 334,632 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Alcaldía de Cali sits above the 10th percentile of the 156,596 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AlcaldiaDeCali have real engagement?
- Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @AlcaldiaDeCali post?
- Most posts go out around 00:00 UTC, and Thursday is its busiest day, at roughly 3.3 posts per day across the measured window.