Airbus engagement report
@Airbus - 912K followers on X
Measured over 6 original posts from a 30-day window, last computed on September 20, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.2K interactions against 912K followers, an engagement rate of 0.132%. Posts are seen about 44K times each, and 2.73% of those impressions turn into an interaction. That is about 4.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 11K interactions, about 9.4x its own typical post. Recurring topics include #a350f, #a350, #a380. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on September 20, 2026. Recurring tags: #a350f, #a350, #a380.
Where this sits in the catalog
At 0.132%, Airbus sits above the 50th percentile of the 158,247 accounts in this comparison. That places it in the above the median band, which runs 0.128% to 0.604%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 67% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 202 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 28, 20269.4x their median
History made. After a 12,460NM (23,075.92 km) / 24 hours 24 minutes direct flight from Melbourne 🇦🇺, the #A350-1000ULR arrives home in Toulouse 🇫🇷. Watch the journey on @FlightRadar24: https://t.co/tzKbCjsfFM #Ultimate #LongRangeLeader https://t.co/pTjoOuhqpb
- Jul 28, 20267.8x their median
The Project Sunrise @Airbus A350-1000ULR has touched down in Toulouse, France after completing a 24 hour 24 minute non-stop flight from Melbourne, Australia. The aircraft flew northeast over the Pacific, over the US and Canada, then across the Atlantic and south over the UK to Toulouse, crossing three continents and two oceans, with two sunsets and two sunrises along the way.
- Jul 28, 20265.3x their median
The #A350-1000ULR is just back from its longest flight ever from Melbourne 🇦🇺 to Toulouse 🇫🇷! That’s a 12,460NM (23,075.92 km) hop 🦘 in 24 hours 24 minutes! And for the crew, that meant flying from winter to summer, crossing 2 oceans, 3 continents, and seeing 2 sunrises + 2 sunsets... all in a single flight! Watch some highlights in the video below and learn more about the full journey here: https://t.co/GLWOdtlaMg
- Jul 28, 20263.7x their median
23,075.92 km in 24 hours, 24 minutes. We tallied up a few other facts and figures from this historic @Airbus A350-1000ULR flight. https://t.co/nJnJIQwQYC
- Jul 24, 20262.4x their median
📡✈️🥈2,972,670 total follows makes the @Airbus A350-1000ULR test flight from Toulouse to Melbourne our 2nd most tracked flight of all time. The aircraft will be used by @Qantas on its upcoming Project Sunrise flights. Rewind the flight on Flightradar24: https://t.co/gncZNN8dUi https://t.co/ilPJkTMR8o
- Aug 19, 20262.3x their median
The ultimate unboxing! 📦 4,000 entries, 2 winning concepts and 1 unique livery later: our first #A350F has rolled out the paintshop. Congratulations to the winners and #TeamAirbus who brought this milestone to life. Next stop for the #NewGenFreighter: First Flight! ✈️ https://t.co/IkLmOSXrzn
- Jul 21, 20262.3x their median
Fresh livery. New look. The same legendary A380, completely reimagined to test the #futureofflight. Aerospace #innovation requires meticulous preparation. Behind the scenes, we are making incredible progress as we prepare to flight-test a new engine. Developed by joining forces with @CFM_engines, this propulsion system is designed to change the game for the performance and fuel efficiency of our next-generation single-aisle aircraft. To test this technology safely, we are using the A380. With its four-engine configuration and immense cabin space for advanced test instrumentation, it is ideal for testing tomorrow's technology in real flight conditions. Seeing the #A380 roll out in its new colours is an incredibly rewarding milestone for everyone across our teams as we work towards making the skies of tomorrow more efficient. See how we’re testing tomorrow's #propulsion systems ➡️ https://t.co/mSLb26exUj #FIA2026
- Jul 24, 20262.2x their median
Our Project Sunrise Airbus A350-1000ULR has touched down in Australia for the first time. This journey is part of its two-month flight testing campaign, with the aircraft flying directly from Toulouse to Melbourne in 19 hours and 12 minutes. https://t.co/B8lvCmZER8
- Jul 27, 20262.2x their median
Arriving in 21:33h: @Airbus Project Sunrise A350-1000ULR has just departed Melbourne on an epic nonstop journey to Toulouse. Track it: https://t.co/lEeXgZZ61N @Qantas https://t.co/tRaVMJ4M4o
- Jul 23, 20261.9x their median
From summer to winter in a single hop! As part of our flight test campaign, our test crew is taking the #A350-1000ULR from Toulouse to Melbourne NON STOP for the first time. Follow this major milestone live on @FlightRadar24! https://t.co/AtYY6zybmL Next stop: Australia! @Qantas, over to you!
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 1.2K interactions against 912K followers, an engagement rate of 0.132%. Posts are seen about 44K times each, and 2.73% of those impressions turn into an interaction. That is about 4.83% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 67% link out. The account's strongest tracked post pulled 11K interactions, about 9.4x its own typical post. Recurring topics include #a350f, #a350, #a380. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Airbus's engagement rate on X?
- Airbus (@Airbus) has an engagement rate of 0.132%, based on the median interactions across 6 original posts from the last 30 days against 911,584 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.132%, Airbus sits above the 50th percentile of the 158,247 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Airbus have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Airbus post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 0.2 posts per day across the measured window.