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Afternoon Tea engagement report

@AfternoonTea_LT - 253K followers on X

Measured over 41 original posts from a 30-day window, last computed on September 9, 2026.

Engagement

Top quarter for its size
Per follower
0.239%
of 253K followers
Per impression
1.62%
37K views on a typical post
Reach
14.7%
of its followers see a post
Typical post
604
interactions (median)
Saved
0.188%
70 bookmarks on a typical post
Posting rate
2.03/day
active 67% of days
Peak time
01:00 UTC
Tuesday

A typical post picks up 604 interactions against 253K followers, an engagement rate of 0.239%. Measured over 41 original posts, its engagement rate beats 77% of 6,874 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 37K times each, and 1.62% of those impressions turn into an interaction. That is about 14.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 41 posts sampled, 100% carry an image or video, 20% are part of a thread and 44% link out. The account's strongest tracked post pulled 6.0K interactions, about 9.9x its own typical post. Recurring topics include #peanuts, #snoopy, #アフタヌーンティーティールーム.

Measured over 41 original posts from a 30-day window, last computed on September 9, 2026. Recurring tags: #peanuts, #snoopy, #アフタヌーンティーティールーム.

Compared with accounts its own size

Afternoon Tea's engagement rate beats 77% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 60% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.239%, Afternoon Tea sits above the 50th percentile of the 66,128 accounts in this comparison. That places it in the above the median band, which runs 0.1% to 0.499%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.9%
Engagement rate as a share of followers, across the 66,128 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 57,111 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link44% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 44% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 181 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 18, 20269.9x their median

    イヤホンや充電ケーブルって、 カバンの中で絡まりがち…💭 このポーチならすっきり収納&持ち運びができるので、ガジェットポーチとして大活躍🍓✨ ぐるっと大きく開くファスナーで中身が見やすく、出し入れもラク◎ 普段使いから旅行の時にも便利なポーチです。 https://t.co/clZ7308Dcs

    5.5K450372490K viewsView on X
  • Aug 19, 20269.0x their median

    🍨🍰🍨4店舗限定🍰🍨🍰 ティールームのテラスモール湘南、ららぽーと横浜、イオンレイクタウンkaze、名古屋ラシックでは、8/20~9/16の期間限定で、口の中でとろけるような柔らかな果肉とプチプチとした食感、上品な甘みのいちじくを味わうスイーツがお楽しみいただけます。 #アフタヌーンティーティールーム 🍰🍨🍰 🍨🍰🍨🍰 🍨🍰

    4.2K9453232282K viewsView on X
  • Sep 8, 20265.5x their median

    初コラボレーション! Mister Donut × Afternoon Tea 人気ドーナツを描き下ろした、ポップでカラフルなオリジナルアイテムが揃います🍩 お楽しみに♪  https://t.co/oYfXrwXiZj 【9/28 先行発売予定 】 📍アフタヌーンティー公式オンラインストア (9/28 12:00~発売) 📍アフタヌーンティー・リミックス ルクア大阪 全国のアフタヌーンティー・リビング店舗では9/30発売予定です。

    2.7K612170180K viewsView on X
  • Sep 2, 20265.1x their median

    🌰2店舗限定ミルフィーユ🌰 ティールームのルミネ有楽町と東京スカイツリータウン・ソラマチでは、9/3より上品な甘さのイチジクに紅茶バタークリームやマロンクリームをあわせた秋限定ミルフィーユが登場します。 詳細はこちら https://t.co/uyZgh90yWq #アフタヌーンティーティールーム 🌰🌰🌰🌰🌰🌰🌰🌰🌰🌰

    2.4K6002108132K viewsView on X
  • Aug 24, 20263.9x their median

    あなたのお気に入りのタータンはどれ?🐻 紅茶からインスピレーションを受けて誕生したAfternoon Teaオリジナルタータンに、 45周年記念の新柄2種が登場! 🖤BLACK TEA NO.45 💚ALMOND GREEN TEA 全8種類のデザインから選べる トートバッグ&ぬいぐるみチャームも発売 https://t.co/Zu4tRS5TV0

    2.0K345134220K viewsView on X
  • Sep 3, 20262.7x their median

    🖼️本日9/3 Start🖼️ ティールームでは、本日9/3(各日14時~)より、「ルーヴル美術館展 ルネサンス」コラボレーションメニューが登場します。 レオナルド・ダ・ヴィンチの《美しきフェロニエール》に着想を得て、「味わい」「香り」「彩り」を表現した、2つの期間で異なるコラボ限定スイーツが味わえる「アフタヌーンティーセット」やSpecialiThé(スペシャリテ)をお楽しみください。 詳細はこちら➡https://t.co/jqa6bACWcX @louvre2026 #ルーヴルルネサンス #アフタヌーンティーお茶時間2026 #アフタヌーンティーティールーム

    1.3K32721972K viewsView on X
  • Aug 17, 20262.4x their median

    🌰🍇限定49店舗で開催🍇🌰 9/10~9/30の期間中、ティールームの限定49店舗にて、スペシャルスイーツとともにティーフリーで紅茶を楽しめる事前Web予約制の「贅沢ティーコース」が登場! ご予約は8/19(12:00)より、専用Webサイトにて受付スタートします。 ※店頭、お電話でのご予約は受け付けておりません。 #アフタヌーンティーティールーム 🌰🍇🌰🍇🌰🍇🌰🍇🌰🍇🌰

    1.2K258127172K viewsView on X
  • Aug 20, 20262.2x their median

    🍋🍋🍋レモンのパンが勢ぞろい🍋🍋🍋 ベイカリーとティールームのパン販売店舗では、爽やかな酸味のレモンを味わうパンが勢ぞろい! レモン×アールグレイや、レモン×ココナッツなど、レモンと相性の良い組み合わせのパンは、フルーティーなフルーツフレーバーのアイスティーとのペアリングで、ぜひお楽しみください。 #アフタヌーンティーティールーム #アフタヌーンティーベイカリー 🍋🍋🍋🍋🍋🍋🍋🍋🍋🍋🍋🍋🍋🍋

    1.2K1811856K viewsView on X
  • Sep 9, 20261.9x their median

    いよいよ本日9/9より、国立新美術館(東京・六本木)にて「ルーヴル美術館展 ルネサンス」が開幕! @louvre2026 ティールームでは「ルーヴル美術館展 ルネサンス」コラボレーションメニューを展開中です。 レオナルド・ダ・ヴィンチの《美しきフェロニエール》に着想を得て表現したコラボ限定スイーツが楽しめる「アフタヌーンティーセット」やSpecialiThé(スペシャリテ)など、ルネサンスを表現したメニューをお楽しみください。 ※一部店舗を除く #アフタヌーンティーお茶時間2026 #ルーヴルルネサンス

    98417601844K viewsView on X
  • Sep 8, 20261.8x their median

    🍇コース限定スペシャルパフェが登場🍇 9/10~9/30の期間中、ティールームの限定49店舗にて、スペシャルスイーツとともにティーフリーで紅茶を楽しめる事前Web予約制の「贅沢ティーコース」が登場! コース限定の「葡萄と紅茶のスペシャルパフェ」をお楽しみください。 ご予約は専用Webサイトにて受付中です。 ※店頭、お電話でのご予約は受け付けておりません。 https://t.co/Tiv9bWHiul #アフタヌーンティーティールーム 🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇🍇

    89516301546K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#peanuts#snoopy#アフタヌーンティーティールーム#nathalielete#いちじくを味わうスイーツ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 604 interactions against 253K followers, an engagement rate of 0.239%. Measured over 41 original posts, its engagement rate beats 77% of 6,874 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 37K times each, and 1.62% of those impressions turn into an interaction. That is about 14.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 41 posts sampled, 100% carry an image or video, 20% are part of a thread and 44% link out. The account's strongest tracked post pulled 6.0K interactions, about 9.9x its own typical post. Recurring topics include #peanuts, #snoopy, #アフタヌーンティーティールーム.

What is Afternoon Tea's engagement rate on X?
Afternoon Tea (@AfternoonTea_LT) has an engagement rate of 0.239%, based on the median interactions across 41 original posts from the last 30 days against 252,977 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.239%, Afternoon Tea sits above the 50th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @AfternoonTea_LT have real engagement?
Its engagement rate beats 77% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @AfternoonTea_LT post?
Most posts go out around 01:00 UTC, and Tuesday is its busiest day, at roughly 2.03 posts per day across the measured window.

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