AFRICAN & BLACK HISTORY engagement report
@AfricanArchives - 1.1M followers on X
Measured over 97 original posts from a 30-day window, last computed on November 12, 2026.
Engagement
A typical post picks up 997 interactions against 1.1M followers, an engagement rate of 0.09%. Posts are seen about 26K times each, and 3.89% of those impressions turn into an interaction. That is about 2.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 97 posts sampled, 100% carry an image or video and 5% link out. The account's strongest tracked post pulled 45K interactions, about 45x its own typical post.
Measured over 97 original posts from a 30-day window, last computed on November 12, 2026.
Where this sits in the catalog
At 0.09%, AFRICAN & BLACK HISTORY sits above the 25th percentile of the 246,947 accounts in this comparison. That places it in the below the median band, which runs 0.028% to 0.159%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.028% |
| 50th percentile | 0.159% |
| 75th percentile | 0.752% |
| 90th percentile | 2.79% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 5% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 5% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 772 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 18, 202645x their median
In the 1950s, Ella Fitzgerald was not allowed to play Hollywood's most popular nightclub, Mocambo, because of her race. Marilyn Monroe, who was a big fan, called the owner & told him that if he booked Ella, Marilyn would be there every night - which guaranteed huge press coverage. He booked Ella and Marilyn was there, front table, every night. Ella said, "After that, I never had to play a small jazz club again. She was an unusual woman - a little ahead of her times. And she didn't know it."
- Sep 21, 202636x their median
Little boy poses prodly with his winter coat, circa 1902. https://t.co/iiJQxhm0y1
- Sep 20, 202622x their median
School production of Swan Lake 1990 Florida https://t.co/BioIXGE0zR
- Sep 17, 202621x their median
Little boy poses proudly with his perfectly tailored 2 piece suit and matching fedora, Washington D.C., 1948. https://t.co/Q40GeUsJYk
- Sep 13, 202619x their median
Nat King Cole, poses with a fan, Gladys Knight, age 7 in 1951. https://t.co/XIy8jkp4WJ
- Oct 1, 202618x their median
Young family on their sunday best pose for their photo, Jamaica, 1950s. https://t.co/swGOlW0diI
- Sep 30, 202617x their median
https://t.co/8FgI6fPPfU
- Sep 12, 202616x their median
On the morning of September 11, 2001, LeRoy Wilton Homer Jr. reported for work like he had countless times before. He was a pilot. A husband. A son. A Black man who had earned his place in a cockpit that had never been designed with him in mind. When United Flight 93 was hijacked, LeRoy didn’t disappear into fear. From inside the plane, a calm but urgent voice reached the ground. He relayed what was happening. He fought for time. He fought for lives. And when passengers rose up against terror, he was already standing in resistance. The plane never reached its intended target. It crashed into a field in Pennsylvania instead—because the people onboard, including the pilots, refused to surrender quietly. Because courage lived in that cabin. LeRoy Wilton Homer Jr. died that day at just 36 years old. His name is rarely spoken when 9/11 is remembered. His face is often missing from the narratives. And yet, his sacrifice is inseparable from the lives he helped save. Even in a moment of national mourning, his story reminds us of a painful truth: Black heroism is too often overlooked, even when it costs everything. But history does not forget forever. LeRoy Homer was a Black pilot who faced terror with resolve, who helped prevent even greater loss, and who gave his life in the fight. He deserves to be remembered—not as a footnote, but as a hero.
- Oct 23, 202611x their median
I don't think people realize how young Medgar, Malcolm, and Martin were. Not one of them saw 40. https://t.co/CffgVx2nEW
- Oct 10, 202611x their median
107-year-old Jack Riddle and his wife, Rosie, both formerly enslaved, in front of a group of Klansmen (one dressed as Santa Claus) gifting them a radio in Talladega, Alabama, 1948. It depicts an apparent show of “charity” on the part of the KKK for a photo opportunity. https://t.co/u0DWCsXE1G
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 997 interactions against 1.1M followers, an engagement rate of 0.09%. Posts are seen about 26K times each, and 3.89% of those impressions turn into an interaction. That is about 2.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 97 posts sampled, 100% carry an image or video and 5% link out. The account's strongest tracked post pulled 45K interactions, about 45x its own typical post.
- What is AFRICAN & BLACK HISTORY's engagement rate on X?
- AFRICAN & BLACK HISTORY (@AfricanArchives) has an engagement rate of 0.09%, based on the median interactions across 97 original posts from the last 30 days against 1,111,469 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.09%, AFRICAN & BLACK HISTORY sits above the 25th percentile of the 246,947 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @AfricanArchives have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @AfricanArchives post?
- Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 11.23 posts per day across the measured window.