ADWEEK engagement report
@Adweek - 662K followers on X
Measured over 48 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
A typical post picks up 4 interactions against 662K followers, an engagement rate of 0.001%. Measured over 48 original posts, its engagement rate beats 7% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.095% of those impressions turn into an interaction. That is about 0.635% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 48 posts sampled, 48% carry an image or video, 10% are part of a thread and 88% link out. The account's strongest tracked post pulled 376 interactions, about 94x its own typical post. Recurring topics include #brandweek, #adweektechstackawards.
Measured over 48 original posts from a 30-day window, last computed on August 25, 2026. Recurring tags: #brandweek, #adweektechstackawards.
Compared with accounts its own size
ADWEEK's engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, ADWEEK sits below the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 18, 202694x their median
.@tkelce is taking his career off the gridiron to new heights. The @Chiefs tight end is partnering with @Publicis_SE and 3 Arts Sports to launch TEKTA, an offering that helps brands connect with collegiate athletes for name, image, and likeness (NIL) deals across all sports. Instead of forcing brands to coordinate separately with athlete representatives, universities, conferences, and creative and production teams, TEKTA is designed to streamline the process into one operating model. Read more 👉 https://t.co/9kvo8Zo0Se
- Aug 4, 202614x their median
The August issue of ADWEEK Is here Creators aren’t just posting anymore, they’re building whole businesses. @MrBeast just crossed 500M @YouTube subscribers, but the bigger story is what comes after the views. Creators restructuring into parent companies, launching products and studios, and attracting real institutional capital. With brands set to spend $21B on creators in 2026, the gap between traditional publisher revenue and creator earnings is shrinking fast, and the playbook is clear: build the audience on platforms you don’t own, then build the companies you do. 📝 @MarkStenberg3 🎨 @AnaMiminoshvili
- Aug 18, 202611x their median
.@LiquidDeath, Garage Beer, and Jason Kelce really, really, REALLY want you to reduce, reuse, and recycle ♻️ https://t.co/vOfjS1kILU https://t.co/cD5KWgXFu6
- Aug 22, 20265.0x their median
Imagine being transferred to an entirely new company and after six weeks in this workplace, you still hadn't met your direct manager. That's the situation that some former @Omnicom staffers have found themselves in after building the holding company's AI-powered Omni platform. https://t.co/kuFGpOZYTr
- Aug 21, 20265.0x their median
.@Neutrogena has released a statement following intense public scrutiny regarding the ending of the company's relationship with late Hayden Panettiere. Read the full statement 👉 https://t.co/jxQ2suguRD https://t.co/xYhNBaBYVj
- Aug 19, 20263.5x their median
Women’s sports are already boosting engagement. A WPP Media report found ad impressions up 79% year over year and ad engagement 20% higher than non-sports TV. @amazon is well positioned on inventory, with @PrimeVideo holding an 11-year @WNBA deal and multi-year @NWSL rights. https://t.co/71TrHcJJle
- Aug 18, 20263.5x their median
A former endorser alleging discrimination is a PR crisis for any brand. But when the allegation comes from a beloved star who’s just died tragically and young, the damage could be beyond repair. https://t.co/NWz046JFNn
- Aug 23, 20263.0x their median
Actor and producer Lily Collins is the new face of IM8, but this isn’t your typical endorsement deal: Collins will also take an undisclosed equity stake in IM8’s parent company, Prenetics. Read more on the partnership 👉 https://t.co/VjYAfYcuvF https://t.co/AvjgjE77HZ
- Aug 20, 20262.5x their median
EXCLUSIVE BREAKING | @Omnicom has touted its revamped, AI-powered Omni platforms, apotlighting it at CES in January, but in June and July quietly shifted much of the product and engineering work to contractor @endava. Read more 👉 https://t.co/acaPlRLiAn https://t.co/UiPbeE132e
- Aug 20, 20262.0x their median
Congratulations to PowerUP NPX by Meta4 Interactive for winning the 2026 ADWEEK Tech Stack Award for Gaming Product/Platform! Leading the shift from advertising to playable media — where brands don't just show up in games, they become part of the play. #ADWEEKTechStackAwards #PowerUP #PlayableMedia #GamingMarketing #GamingAdvertising #BrandGaming #Fortnite #Roblox
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 4 interactions against 662K followers, an engagement rate of 0.001%. Measured over 48 original posts, its engagement rate beats 7% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 4.2K times each, and 0.095% of those impressions turn into an interaction. That is about 0.635% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 48 posts sampled, 48% carry an image or video, 10% are part of a thread and 88% link out. The account's strongest tracked post pulled 376 interactions, about 94x its own typical post. Recurring topics include #brandweek, #adweektechstackawards.
- What is ADWEEK's engagement rate on X?
- ADWEEK (@Adweek) has an engagement rate of 0.001%, based on the median interactions across 48 original posts from the last 30 days against 662,280 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, ADWEEK sits below the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Adweek have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Adweek post?
- Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 2 posts per day across the measured window.